Achieved Global Credibility and United Nations Presentation Within Six Weeks

Geeta Sidhu-Robb (00:00) Working with Left Right Labs enabled the brand to be taken completely seriously. So within about a month and a half of working with Trina, we were at the United Nations in New York presenting the brand. And the robustness of the work she did enabled us to be seen in the highest of places. And to be taken seriously because she gave us credibility in our brand. And we've never stepped away from the work that she did, even though in the last 18 months of working in this business, we have gone back to the UN again this year, and we have received 5 awards this year for the business, and all of it came off the branding work that we did with Left Right Labs. My name is Geeta Sidhu-Robb I'm based in London, England, the United Kingdom. I'm the CEO, director and founder of a company that's based in the UK but has a global reach. I chose to work with Left Right Labs for my brand strategy because having met Trina, and understood how good she was at what she did, she was the person I wanted to go to to capture the essence of what it was that I was doing, and I was really struggling to come to that conclusion. She was super helpful in helping me to get to the right place. Left Right Labs helped me to brand a new business which was different from my previous business. I was struggling to find a way to identify the story of the brand and what the core values and essence of the brand was, and they were highly efficient at getting that information from me, putting that information into kind of like a way that I could look at it all And then even better, they came back and said, "Here's what we think works," and "Here's what we think we should do." And it was really helpful because they let me have the space to express myself, and then they took that message and made it into a very creative, effective message that expressed who we were as a brand. The reason I chose Left Right Labs is because I got so much personal attention. There wasn't a place where I hired the senior senior execs and then they suddenly sent me off to work with the intern. What actually happened is that I spoke to Trina, I hired Trina, I worked with Trina and she was there all the way through the process, and I've worked with a lot of brand agencies in 16, 18 years I've been an entrepreneur, and this was the most personalized service that I got, and it also was therefore the most effective. Working with Left Right Labs, as I said, has given us the credibility to go out on a global stage. We're in six different continents. As a startup it's really hard to get credibility. Working with them has given us the ability to create a credible business from the get-go. What I really appreciated the most about Left Right Labs was working with Trina. Trina was insanely helpful. She really got what we were trying to say. You know when somebody gets what you're trying to say when you don't know what you're trying to say? That's the value of working with Trina. She totally got it, and she managed to make it into words and a picture and an image, and it was phenomenal. I'm really happy she has that skill set and I'm happy I hired her to show me that skill set.