Mindshare Collaborative Consolidated a Decade of Brand Fragmentation in Four Weeks

So Left Right Labs helped us create our brand strategy, and they did this through a very optimized process. And the reason why I say optimize is that from day one, when we hired them, we really hit the ground running. It was intensive, and they called to Get Clear Intensive, and they ran us through multiple questions and multiple deep dives into who we currently are and who we serve and where we as a company, really want to go and how we get there. And our current environment was very much a ten year old plus company that had so many different websites and so many different logos, so many different colors, that we really needed to rein it in and we needed to bring in a company like Left Right Labs to help us get real clear as to which direction we are going to take this. And through their work, through the brand reveal, everything that they did for us was exceptional. And let me just add that we approached them four weeks prior to our large event, which we call the Mindshare Leadership Summit, and asked, is this possible? Is this possible for us to get this put together so quickly and to be able to reveal our new brand at our conference? And Trina and Gretchen said, absolutely, we can do this. Let's get talking now. So that's when we started the process. And they just kept it tight, they kept it professional, they gave us everything we needed, kept us on track to make sure that me and my team were heavily engaged to bring this thing forward. When we went through the brand archetypes, you know, ours was the Magician and the Ruler. And the reason why we're the Magician is because we just make magic inside this inside this organization with the community that we serve. So our new brand assets have empowered our team greatly because now when one of our team members ask for our logo, we have one logo, and we deliver that. When they ask for what our colors are, we have that. We have the palette available to us when we're in the process of redesigning our website, making sure that all the different domains are under one umbrella. And the way we're doing that is through the logo, through the colors, through the languaging, through all those key words that were brought out, because we really need to show our community who we are and who we serve. And by doing this work with Left Right Labs has made us far more efficient and very clear as to the direction that we're going. I highly recommend Left Right Labs. Trina, Gretchen and her team are amazing to work with. They are engaging, they provide quality work, and they stay connected with you. They have amazing follow up. So if you want an amazing team, if you have a brand that needs a refresh, Left Right Labs is your choice. Hi, my name is Tim Organ, and I'm with Mindshare Collaborative. I live in Tampa Bay, Florida.