Customer story · Lightning Marketing
Accelerated Lead Acquisition and Scalable Multi-Offer Growth via Paid Advertising
Rick Kaselj
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Individual results vary. This is one customer's first-hand account of their own experience, recorded on camera and published unedited. It is not medical advice, and nothing here is intended to diagnose, treat, cure, or prevent any condition. Talk to a qualified healthcare professional before making decisions about your health.
Rick Kaselj of Exercisesforinjuries.com reports that Lightning Marketing accelerated his lead acquisition, generating hundreds to thousands of quality leads daily. By utilizing an unorthodox approach that scales multiple offers simultaneously rather than just one, the agency provided a steady influx of customers through Facebook, introducing his business to millions of people worldwide.
At a glance
- Primary Use Case
- Scaling paid lead acquisition across hundreds of different offers.
- Reported Result
- Hundreds to thousands of leads daily and exposure to millions.
- Key Advantage
- Willingness to test and scale multiple offers simultaneously.
“We could get hundreds to thousands [of leads] every day.”
“What surprised me most about working with Lightning Marketing was their unorthodox approach that works.”
“Thanks for helping grow my business and introduce my products and business to millions of people around the world.”
The interview
What was your lead generation process like before working with Lightning Marketing?
Before working with Lightning Marketing, most of my leads ended up coming from SEO or organic social media.
How has Lightning Marketing impacted your lead acquisition?
With Lightning Marketing, we've been doing a lot more paid lead acquisition, and really, it just helped accelerate how quickly I was getting leads and quality leads. And when it comes to the quantity, it really varies, but we could get hundreds to thousands every day.
What made you decide to work with them?
What made me say yes to working with Lightning Marketing was they were really open to testing a wide variety of offers. So I just don't have one offer, I have literally hundreds of offers and you never know what's going to work for the traffic source, time of year, et cetera.
Did you have any hesitations before signing on?
If there's anything that led me to hesitate to work with Lightning Marketing was I've never heard of them before. And in the past, I've worked with a number of other agencies, and with those other agencies, a lot of times, they never listened. Either they didn't follow the budget and just ramped up unprofitable spend, or they end up having really poor communication.
What surprised you most about their process?
What surprised me most about working with Lightning Marketing was their unorthodox approach that works. Most agencies want to take one offer and scale it up, but Lightning Marketing is open to taking a number of offers and scaling them up. It kind of creates protection in your business as you have a number of offers bringing in customers and leads.
How has your business changed since starting the partnership?
Since working with Lightning Marketing, my business has changed in having a steady influx of customers through Facebook, which is super helpful when it comes to the growth and viability of the business. It's nice to kind of have that motivation to create more offers in order to help more people.
Why would you recommend their services to others?
I would recommend Lightning Marketing because it works. Lightning Marketing will listen to you. Will work with you. Will help onboard your funnel and will help working with you to make that funnel work. It's really worked for me, and I'm quite sure it'll work for a lot of other people.
How do you rate them compared to other agencies or contractors?
I would rate Lightning Marketing a ten out of ten compared to other lead generation agencies. I've tried a number of them; they've always disappointed. I've tried a number of individual contractors, and a lot of times with them, they'd be great for a little while and then lose their motivation.
Frequently asked
Is Lightning Marketing a trustworthy agency if I haven't heard of them?
Rick Kaselj admitted he initially hesitated because he had never heard of the agency before. However, he found that unlike previous agencies that ignored feedback or overspent, Lightning Marketing listened to his needs and delivered a 10/10 experience.
How does Lightning Marketing handle multiple product offers?
According to Rick Kaselj, they use an unorthodox approach where they are open to testing and scaling a wide variety of offers at once. This creates business protection by diversifying lead sources rather than relying on a single successful offer.
What is the communication like at Lightning Marketing?
Rick Kaselj highlights that the agency is highly collaborative, stating they will listen to you, work with you, and help onboard and optimize your funnel to ensure it works effectively.
Full transcript
About Lightning Marketing
Lightning Marketing
Official site: www.lightningmarketingmedia.comLightning Marketing is a lead generation agency that specializes in paid acquisition and funnel optimization. They serve businesses with diverse product catalogs, helping them scale by testing and managing multiple offers simultaneously on platforms like Facebook. Their transformation focuses on providing a steady influx of customers and business viability through high-volume, quality lead generation.
- Industry
- Lead Generation Agency
Topics
- lead generation
- facebook advertising
- paid acquisition
- fitness and wellness
- multi-offer scaling
- agency
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How this story was recorded
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