Customer story · Live Your Message
Revenue Strategist Generates $300,000 in Sales by Launching High-Ticket Mastermind
Kadena Tate
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Kadena Tate, a revenue strategist at Fifty Shades of Paid, used the Live Your Message Amplify and Momentum programs to launch her 'High Horse Society' mastermind. By applying Marisa Murgatroyd’s principles of attraction over chasing, Tate successfully enrolled 12 members into a $25,000 year-long program, generating $300,000 in new revenue.
At a glance
- Primary Use Case
- Brand repositioning and high-ticket offer launch
- Reported Result
- 12 members joined a $25,000 mastermind
- Total Revenue Generated
- $300,000
“You don't have to chase, you can attract just by being yourself.”
“Nine of the 11 joined, and I didn't expect that. And now 12 have joined.”
“I'm grateful for the Amplify program and inside of Momentum... because I feel like that's what gave me the courage to just say it.”
The interview
Who are you and what do you do?
My name is Kadena Tate. I live in Dallas, Texas. I'm a revenue strategist and a business model designer. The name of my company is Fifty Shades of Paid.
What problem do you solve for your clients?
I'm the girl that comes in and helps you to reposition yourself and your brand so that you can have more fun, more joy, more play, and more money when you're at that point in your business where you've grown to the point of no return and you're absolutely exasperated.
What was the inspiration for your most recent business milestone?
I was at dinner and I thought about how Marisa's always talking about one of our biggest issues is just not having the courage to say what you wanna say. I was sitting at dinner with a bunch of women, and I said to them one of the things that I've always wanted was my own private little community of female entrepreneurs who understand the language of capital.
How did the 'High Horse Society' come to be?
One of the women asked what I would call it. I paused because it's been something in my heart for almost thirty five years. I said, 'High Horse Society.' All the women at the table leapt up and said, 'I want in.' It didn't even exist yet.
What were the details of the offer you made on the spot?
I said it would be a year long mastermind. It would be $25,000. We would go on two trips, one in April, one in October. We'd meet monthly and have fun, but mainly, we'd have these really honest conversations about what it takes to build a business.
What were the immediate results of that conversation?
Nine of the 11 joined, and I didn't expect that. And now 12 have joined. It just made me realize that she was right. You don't have to chase, you can attract just by being yourself.
How did the Live Your Message programs help you achieve this?
I'm grateful for the Amplify program and inside of Momentum and my peeps because I feel like that's what gave me the courage to just say it. That's a part of me that I normally hide because I don't want people to think I'm uppity. And now I'm surrounded by my people.
Frequently asked
How do I stop chasing clients and start attracting them?
Kadena Tate found that by following Marisa Murgatroyd's advice to have the courage to say what you really want to say, she stopped chasing. She discovered that being her authentic self allowed her to attract her 'people' naturally rather than pursuing them.
Can I sell a high-ticket program without a complex marketing funnel?
Yes, Kadena Tate sold 9 out of 11 spots in a $25,000 mastermind during a single dinner conversation. She credits the courage gained in the Amplify and Momentum programs for allowing her to pitch the 'High Horse Society' before it even officially existed.
Will people think I am 'uppity' if I use sophisticated business language?
Kadena Tate initially hid her desire for a high-level community because she didn't want to seem 'uppity.' However, she realized that by speaking her truth, she found a community of women who understood the language of capital and business structure.
Full transcript
About Live Your Message
Live Your Message
Live Your Message, led by Marisa Murgatroyd, provides business coaching and training programs like Amplify and Momentum. They help entrepreneurs build authentic brands and business models that allow them to attract their ideal clients by being themselves. Their transformation focuses on giving business owners the courage to speak their truth and design high-impact revenue strategies.
- Industry
- Business Coaching and Consulting
Topics
- business coaching
- revenue strategy
- mastermind launch
- high-ticket sales
- entrepreneurship
- brand repositioning
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How this story was recorded
How long did it take Kadena Tate to record this Live Your Message testimonial?
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Recorded and verified with Share One. Published as recorded — unpaid, unscripted, and attributed to a named person.
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