Achieved Profitability and Successful Market Pivot Through Strategic ICP Focus

Ben, every session is, I mean, it feels almost weird to say, but every session is a jaw-dropping revelation of, wow, this is where I was wrong. And this is where I was, where we could improve. This is a completely new perspective on looking at this problem. Yeah, this is what's unblocking me right now. And that is special. Hi, I'm Levin. I'm based in Berlin, Germany. I think it didn't have a functioning go-to-market motion. And we, I think, struggled for a good three years to find something working and it didn't work. So we spoke to a few advisors and what really stood out with Ben was his incredibly strategic aptitude and his ability to very, very quickly identify blind spots. that we weren't aware of. But I think the very most important thing that we did and that we changed was extreme commitment to focus, to really finding our niche and focus, focus, focus down, down, down to an ICP and target segment. Just big enough to make enough revenue, right? But small enough to really stand out and deliver an exceptional service or product to them. In terms of, I think, numbers, we moved into profitability. We found that we did a successful pivot into a completely new segment. We set the basis for growth again. And for our team, I think what came back was confidence, especially for me. And I considered myself to be somewhat of a failed founder before, and that re-instilled confidence in me, thinking, okay, I can actually do this. And that for me built up an incredible confidence in something that cannot be taken away, despite maybe setbacks that are still part of everyday life. I think what's so special about Ben is his precision and ability to so quickly pinpoint the exact blind spots and then come up with extremely relevant experience shares. And while I have other advisors and have been working with other people, where they're also good, right? But Sometimes you have sessions and you're like, okay, well, it was okay, but it didn't really get us there. Ben is a true expert in his field and is doing exactly what an advisor should do. And that is uncovering blind spots and delivering transformative, sustainable experience shares that are actionable.