Customer story · Miller Growth
Miller Growth Helped PlumerEye Close Complex Enterprise Deals and Secure Funding
Roeland Nusselder · Recorded 1/14/2026
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- Share One · January 14, 2026
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Roeland Nusselder, CEO of PlumerEye, credits Miller Growth with helping his team navigate and close several large, complex enterprise deals. By implementing the MEDICC methodology and de-risking sales components, Miller Growth positioned PlumerEye to successfully complete a major funding round. Nusselder describes Ben Miller as the best enterprise sales leader he knows.
At a glance
- Primary Use Case
- Navigating large, complex enterprise sales organizations
- Reported Result
- Closed several large deals and secured a funding round
- Methodology Used
- MEDICC sales methodology
“Ben Miller helped us close several important complex large enterprise deals. And I'm not sure if, without the help and advice from Ben Miller, we would have been able to close those deals.”
“Helping us close those deals helped us position the company well for the funding round that happened a few months ago.”
“He's the best enterprise seller that I know and the best enterprise sales leader that I know of.”
The interview
Who are you and what does your company do?
I'm Roland and I'm the CEO and founder of PlumerEye. We're based in London and Amsterdam.
What challenges were you facing before working with Ben Miller?
Before we started working with Ben, we were struggling to close large and complex deals with enterprises. We did not know how to navigate these large, complex organizations.
How did you find Miller Growth?
At some point, we realized that we could use advice from external people to help us. And we heard Ben Miller's name from several other founders who had good experiences with him and recommended him to me.
How did Ben Miller help improve your sales process?
Ben Miller really helped us qualify the opportunities in our sales pipeline and made us really understand that there are a lot of components that are important when closing one of these large enterprise deals and made sure that we de-risked all of these components as much as possible. He introduced us to the MEDICC methodology and that's been helping us a lot.
What were the specific outcomes of the engagement?
Ben Miller helped us close several important complex large enterprise deals. And I'm not sure if, without the help and advice from Ben Miller, we would have been able to close those deals. And helping us close those deals helped us position the company well for the funding round that happened a few months ago.
How has your confidence changed since working with Miller Growth?
Before we started working with Ben Miller, we had a lot less confidence about navigating these large, complex organizations. I think without Ben, we would not have been as aware of all the different components that we have to take care of when you deal with these large enterprises.
What do you tell other founders about Ben Miller?
Whenever I recommend Ben to other founders, I tend to tell them that he's the best enterprise seller that I know and the best enterprise sales leader that I know of. And I think that's actually true.
Frequently asked
How can a technical startup close large enterprise deals without internal expertise?
Roeland Nusselder realized PlumerEye needed external advice to navigate complex organizations. He hired Ben Miller of Miller Growth, who introduced the MEDICC methodology to help the team qualify opportunities and de-risk the components of large-scale deals.
Does Miller Growth help with fundraising preparation?
Yes, according to Roeland Nusselder, the help provided by Ben Miller in closing critical enterprise deals directly positioned PlumerEye for a successful funding round that occurred just a few months later.
Is Ben Miller effective with complex technical products?
Roeland Nusselder describes Ben Miller as 'very bright' and 'on top of the ball,' specifically noting that his ability to handle complex technical products is a key qualification for enterprise selling.
Full transcript
About Miller Growth

Miller Growth
Official site: www.millergrowth.coMiller Growth Advisory provides strategic, hands-on support for go-to-market execution and commercial function optimization. Led by Ben Miller, the consultancy helps venture-backed B2B startups and scale-ups transition from uncertain strategies to scalable revenue engines. For technical founders like Roeland Nusselder, Miller Growth provides the fractional leadership and methodologies needed to navigate complex enterprise organizations and secure major funding rounds.
- Industry
- Investment Management
Topics
- enterprise sales
- saas
- funding preparation
- medicc
- ceo
- sales strategy
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How this story was recorded
Who recorded this video testimonial for Miller Growth?
Roeland Nusselder recorded it themselves — no film crew, no studio. Miller Growth sent a single Share One link, and the story was captured straight from Roeland Nusselder's own phone or laptop browser. Any business can collect the same kind of first-person video at share.one.
Recorded and verified with Share One. Published as recorded — unpaid, unscripted, and attributed to a named person.
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