Share One Automates Video Testimonials to Drive Referrals and Sales Conversations

Share One saves me time by taking minutiae off my plate and increases my customer satisfaction through a free gift at the end of my process. I'm Jaclyn Gruber, CEO of Up With Ivy. So when I first heard about Share One, I realized that what I always leave on the back burner, what I always leave until last is frankly my own marketing, which is really saying something because I own a marketing company. And so what I never do is ask or never did was ask my clients to record their experience of what it was like working with us. And that's such an important asset because it conveys credibility, and it conveys the heart of what we do in people's experience. So it makes for efficient conversion. It's what I tell other people all the time. So when I realized that Share One was an opportunity, I thought, wow, it could take a lot of the minutiae off the plate where I can get really thorough testimonials posted on our portfolio immediately and with minimal action for me. And then even more opened up from what was possible from my conversation with Dan and Stacey. So when I hopped on discovery call with Dan, we were exploring what ways testimonials and personalized stories can help build the business beyond just me posting them on our LinkedIn or me posting them on our own website. And what we brainstormed was a kind of gift for my clients using the Share One service. So we design websites and we build marketing plans. And so what Dan helped me realize is that a cherry on top or a kicker of working with us can be getting this gift from us to our clients, which rolls out the website, which highlights who they are, which edifies their mission. So it's really an above and beyond gift that we get the pleasure of giving through Share One. And then what that does for my company in a way that I really appreciate the integrity of is it celebrates the new website, the new offering, the new strategy. And that ultimately points back to what we do and the service that we gave. And the client is often inspired to then post that on their LinkedIn or send it on their email. And in fact, we give them swipe copy to go ahead and make that easy for them. And so it ends up being this ripple effect and proliferation of visibility for my business. So it's a gift and a marketing strategy and really appreciate that insight into what's possible with this service. When I actually gave this gift to one of my clients, they were blown away. And that allows for a new level of customer satisfaction. And they actually emailed it out to their list during a merger that they happened to have at the end of our web build and marketing process. And that yielded a lot of great feedback. for us and has opened up a lot of sales conversations for future work or wanting to know more about our process. And then a second example of how this gift has really supported is we're in the industry of venture capital And it tends to be an industry where trust is a really important thing because there's a lot of SEC compliance when it comes to marketing. And so, having gone through a capital raise company, a venture capital firm, and given this gift of their celebrating their website, they were able to share it directly with another partner that they have, which then we got a referral from that. it was a way that created a medial transfer of trust as a result of the visibility that we would not have otherwise had unless we published this video.