Mindshare Summit Helps Software Vendor Scale From Hundreds to Thousands of Practitioners

I would say come to Mindshare Summit in order to meet the best audience for growing your brand as they grow in this network environment that we're in. Hi, I'm Jon Armstrong, founder and CEO of GetHealthy.Store. In attending any summit, you want to understand the audience. And I think most people would agree that the audience that comes to the Mindshare Summit is second to none. The quality of the practitioner, their being entrepreneurs and wanting to build a business. Being creative and listening to the great speakers that come and the content and then going out and actually applying that. So for us as a vendor, that's the kind of client you want to have. So this becomes, a must-attend conference because of that. You know, brands in general, how you grow them is to have a consistent conversation with your audience. us, this is our fourth year I believe, and earlier in our livelihood, people would be like, "Who are you? What do you do?" I was just remarking to some of my staff and to Tim and some others that now more and more we're getting existing clients coming to us and bringing their friend and saying "Hey, this is my store provider." and so, top-of-funnel, if you will, from a marketing perspective, the brand awareness, the understanding. That now, has been seeded. And as we evolve, you know, we add new functionality, we add new brands all the time. The conversations that we have with people that either are with us already or that are coming to us, we're able to then talk about a lot more breadth of value that we deliver with our brand value proposition, not just where we were four or five years ago. Because as a software company, we're innovating all the time, delivering new capabilities, bringing new brands on. Listening to the industry and then trying to reflect that back in the value that we can provide back. Our company in general, I started the company about seven years ago and COVID was a headwind for a while because we were all told to hunker down, if you will. But a couple years after COVID, so in a kind of a post-COVID environment, our brand has grown dramatically because people understand that their online presence is an extension of their practice. And that's what we do, we provide an extension of your practice into the commerce space. So our number of practitioners has gone from hundreds to thousands that actually use our store over the past three or four years.