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Customer story · Press Forward

Transitioned from Corporate CHRO to Successful Consultant with Sales Confidence and Real Conversions

Jared Koesten · Recorded 3/11/2026

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Share One · March 11, 2026
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Jared Koesten of Press Forward achieved a successful transition from corporate CHRO to independent consultant through Neal Conlon’s coaching. Koesten reported gaining the confidence to master sales and business development, resulting in substantive conversations with ideal client profiles and real conversions that moved the needle in his business.

At a glance

Primary Use Case
Corporate to consultancy transition and sales development
Reported Result
Increased sales confidence and real client conversions
Time to Value
Not stated
I gained both the confidence and the practical know-how to put myself out there, take action, and truly move the needle in my business.
He’s willing to 'open the hood' and show you the engine—explaining how he’s accomplished things in ways that directly resonate with what I’m building.
I’m targeting my ideal client profile instead of just networking for the sake of it or chasing dopamine hits. The result has been real engagement and real conversions.

The interview

What has been the primary impact of working with Neal Conlon?

Working with Neil has given me the confidence to do things in my business that I never imagined I would do. I was never a sales or business development person—I always operated from an internal operations perspective. But through working with Neil, I gained both the confidence and the practical know-how to put myself out there, take action, and truly move the needle in my business.

Can you introduce yourself and your professional background?

My name is Jared Koesten, and I live in the Fort Lauderdale, Florida area. I’m an executive coach and business advisor. Before working with Neil, I was a corporate Chief Human Resources Officer operating on a global scale. As I prepared to transition out of the corporate environment and launch my own consultancy, I realized I needed guidance on how to successfully make that move.

Why did you choose to work with Neal specifically?

I had known Neil for years, dating back to when one of the companies I worked for brought him in as a keynote speaker. When I decided to make my transition, I knew I wanted to work with him. He’s direct and to the point—which aligns with how I operate—but he’s also incredibly genuine. There’s no corporate jargon, no fluff, no placating.

What makes Neal's approach to client relationships unique?

Neil works with me as a person, not just as a client, and he does that better than anyone I’ve experienced. He checks in outside of scheduled sessions, shares resources, and is completely transparent about how he’s built his own success. He’s willing to 'open the hood' and show you the engine—explaining how he’s accomplished things in ways that directly resonate with what I’m building.

How has your business changed since starting the engagement?

Since working with Neil, my business has taken off in a meaningful way. I’m making the right contacts, having substantive conversations, and targeting my ideal client profile instead of just networking for the sake of it or chasing dopamine hits. The result has been real engagement and real conversions.

What would you say to someone considering working with Neal?

If someone is on the fence about working with Neil, I would tell them they’re crazy not to give it a shot. Neil brings something different. He has deep coaching experience, but he also brings a military mindset—one where 'no' isn’t an option and failure isn’t the outcome. With Neil, you don’t fail—you succeed.

Frequently asked

How does Neal Conlon help corporate executives transition to entrepreneurship?

Neal provides direct, fluff-free guidance that helps executives like Jared Koesten gain practical sales know-how. He recalibrates founders when they head in the wrong direction, ensuring they target ideal client profiles rather than just networking for 'dopamine hits.'

What is the coaching style of Press Forward?

Jared Koesten describes the style as direct, genuine, and human, lacking corporate jargon. It combines deep coaching experience with a military mindset where failure is not an option and success is the expected outcome.

Can an operations-focused leader learn sales through Press Forward?

Yes, Jared Koesten, who previously operated solely from an internal operations perspective, gained the confidence and practical skills to put himself out there and drive business development through Neal's mentorship.

Full transcript

Working with Neil has given me the confidence to do things in my business that I never imagined I would do. I was never a sales or business development person — I always operated from an internal operations perspective. But through working with Neil, I gained both the confidence and the practical know-how to put myself out there, take action, and truly move the needle in my business. The biggest positive outcome for me has been gaining traction in areas that once made me completely uncomfortable. My name is Jared Koesten, and I live in the Fort Lauderdale, Florida area. I’m an executive coach and business advisor. Before working with Neil, I was a corporate Chief Human Resources Officer operating on a global scale. As I prepared to transition out of the corporate environment and launch my own consultancy, I realized I needed guidance on how to successfully make that move. I had known Neil for years, dating back to when one of the companies I worked for brought him in as a keynote speaker. When I decided to make my transition, I knew I wanted to work with him. He’s direct and to the point — which aligns with how I operate — but he’s also incredibly genuine. There’s no corporate jargon, no fluff, no placating. He tells you exactly what you need to hear, provides clear guidance, and approaches everything as a normal human being. Neil works with me as a person, not just as a client, and he does that better than anyone I’ve experienced. He checks in outside of scheduled sessions, shares resources, and is completely transparent about how he’s built his own success. He’s willing to “open the hood” and show you the engine — explaining how he’s accomplished things in ways that directly resonate with what I’m building. That level of access and honesty has been invaluable. He’s helped me not only get momentum but also recognize when I’m about to make the wrong move or head in the wrong direction. When that happens, he recalibrates me and gets me back on track. Since working with Neil, my business has taken off in a meaningful way. I’m making the right contacts, having substantive conversations, and targeting my ideal client profile instead of just networking for the sake of it or chasing dopamine hits. The result has been real engagement and real conversions. If someone is on the fence about working with Neil, I would tell them they’re crazy not to give it a shot. Neil brings something different. He has deep coaching experience, but he also brings a military mindset — one where “no” isn’t an option and failure isn’t the outcome. With Neil, you don’t fail — you succeed.

About Press Forward

Press Forward, led by Neal Conlon, provides growth and sales coaching for founders, CEOs, and 7- to 8-figure entrepreneurs. As a venture architect and Marine Veteran, Neal helps leaders scale revenue and prepare for company exits by implementing precision systems. The service collapses time for executives transitioning into new ventures, moving them from high-pressure grind to operational freedom.

Industry
Journalism Nonprofit

Topics

  • business transition
  • sales coaching
  • executive coaching
  • consulting
  • revenue growth
  • leadership

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