Customer story · Share One
Share One Captures Meaningful Video Testimonials That Differentiate Coaches and Build Personal Brands
Kristen Nolan
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Kristen Nolan of Coaching.com reports that Share One delivered an outstanding experience by providing full-service video production for their marketplace coaches. Share One prepped participants on technical setup and conducted expert interviews that drew out each coach's 'why,' resulting in meaningful videos that successfully differentiated them from competitors and clarified their value to prospects.
At a glance
- Primary Use Case
- Capturing professional video stories for a marketplace directory
- Reported Result
- Differentiated coaches from the crowd and clarified their personal brands
- Technical Support
- Full prep on lighting, background, positioning, and audio
“Share One completely prepared them... things like what to wear, how to position the camera, how to get a great microphone.”
“They know how to ask the right questions that draw out your why essentially, so that the video that comes out of the process is so meaningful.”
“Share One helped our coaches individually to be able to have their own personal brand really shine through.”
The interview
Who are you and what is your role?
Hello, I'm Kristen Nolan from Austin, Texas and I'm the director of client success over at Coaching.com.
What was your experience partnering with Share One for your marketplace?
Partnering with Share One to record videos for our Coaching.com marketplace was outstanding.
How does Share One prepare participants before their video appointments?
Not only did they prep every single coach that we work with with the exact things they need to do before they even show up to their video appointments, things like what to wear, how to position the camera, how to get a great microphone that's not too expensive but that makes the video really clear on how to have professional background. Basically, anything that you can think of that somebody getting filmed wouldn't necessarily consider.
What is the interview process like with Share One representatives?
When the coach showed up to the call with the representatives from Share One they felt immediately at ease because this is what Share One does for a living, this is their business, they know how to make you feel at ease and they know how to ask the right questions that draw out your why essentially.
What is the final result of the Share One process for your coaches?
The video that comes out of the process is so meaningful and completely differentiates the coach from the rest of the crowd so to speak in the directory. They help our coaches to position themselves within the Marketplace directory so that they can show up as unique, be very clear to their ideal prospects and clients about who they can help, how they can help and what's going to resonate with them.
How did Share One impact the personal brands of your coaches?
In that way, Share One helped our coaches individually to be able to have their own personal brand really shine through.
Frequently asked
How does Share One help people who are nervous about being on camera?
According to Kristen Nolan, Share One representatives make participants feel immediately at ease because they are professionals who know how to ask the right questions to draw out a person's story naturally.
Does Share One provide technical guidance for video recording?
Yes, Kristen Nolan noted that Share One preps every participant with specific instructions on what to wear, camera positioning, professional backgrounds, and selecting affordable but clear microphones.
Can Share One help improve a brand's unique positioning?
Kristen Nolan stated that the process helps individuals show up as unique and be very clear to their ideal prospects about how they can help, allowing their personal brand to shine through.
Full transcript
About Share One
Share One
Official site: www.share.oneShare One is a full-service testimonial platform that uses human reporters to capture real customer stories and transform them into high-converting video testimonials. They serve founders, marketers, and brands by shifting them from static quotes to an automated, on-demand generator of humanized video stories. For Coaching.com, Share One provided the professional expertise needed to make marketplace participants feel at ease while drawing out their unique value propositions.
- Industry
- Video Marketing Technology
Topics
- video marketing
- professional services
- director of client success
- brand differentiation
- personal branding
- testimonial capture
Watch next
How this story was recorded
Was Kristen Nolan paid or coached to say this about Share One?
No. Share One records unedited answers to a fixed set of questions, so what Kristen Nolan says is what Kristen Nolan said. That's the point of video: you can judge the tone yourself. Businesses collect these honest stories at share.one.
Recorded and verified with Share One. Published as recorded — unpaid, unscripted, and attributed to a named person.
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