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Customer story · Share One

Generating Six Figures in Sponsorship Revenue Through Automated Video Testimonial Capture

Alex Moscow · Recorded 6/25/2025

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Share One · June 25, 2025
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Alex Moscow of World Class Events credits Share One with transforming his event marketing by capturing dozens of high-quality video testimonials. By utilizing their structured reporting process, Moscow expects to generate an additional six figures in sponsorship revenue over the next year and fill future events with greater ease and higher-quality attendees.

At a glance

Primary Use Case
Capturing attendee and sponsor stories at live events
Reported Result
Projected six figures in additional sponsorship revenue
Volume Increase
From 7% capture rate to dozens of case studies
I know that this is going to produce an extra six figures in sponsorships at my events over the next year.
With a room of a hundred people, that's only 7%... I really wanted to be able to have a much wider net to be able to capture testimonials.
They went through a specific process to pull out the most important parts from a marketing perspective of what was valuable about the event.

The interview

Who are you and what do you do?

My name is Alex J. Moscow and I run a company called World Class Events and I live in Austin, Texas. I've been in the high ticket coaching space and live events, seminars, workshops, industry for the past 15 years.

What was the challenge with your previous method of capturing testimonials?

When I have had videographers, I have a full AB team shooting stage talks and a separate team for social content and B-roll. They'll maybe capture five, six, or seven testimonials. With a room of a hundred people, that's only 7%. I knew there were so many people who had a great experience but didn't have the time or a clear structure to share it.

Why did you decide to work with Share One?

I wanted to be able to have a much wider net to be able to capture testimonials, to make it really simple and really easy for the participants at my events to be able to share about it as well. I wanted the incredible transformation my events produce in person to be matched and communicated online.

What is the quality of the testimonials you receive now?

I have literally dozens of awesome case studies and testimonials that aren't just people sharing their experience. They went through a specific process to pull out the most important parts from a marketing perspective: what was valuable, why they actually said yes, the specific value they got, and would they recommend it to someone else.

How has Share One impacted your relationship with sponsors and vendors?

Until working with Share One, I didn't even think about having my sponsors share a video testimonial. To actually have video footage and the story of what it was like to work with us as an event host and how we showed up for them—I know that this is going to produce an extra six figures in sponsorships at my events over the next year.

What is your advice for other event runners?

If you're running events, having a trained team to be able to capture those stories of your participants and your attendees as they're in the energy of the event is one of the most valuable assets that you can ever put into your events. If you want to continue to sell them out and also make six or seven figures at your next event, you have to work with Share One.

Frequently asked

How do I capture more testimonials when my video team is busy filming the stage?

Alex Moscow noted that traditional video teams often prioritize stage content and B-roll, capturing only about 7% of the room. He brought in Share One to provide a dedicated, structured process that captures a much wider net of stories without missing the transformation happening in the room.

Can video testimonials help increase event sponsorship sales?

Yes, according to Alex Moscow, having specific video stories from vendors about their experience working with the host is a vital asset. He projects that these specific Share One testimonials will produce an extra six figures in sponsorships over the next year.

What makes Share One testimonials better than standard video interviews?

Moscow highlights that Share One uses a specific process to pull out the most important marketing elements, such as why a participant said yes and the specific value they received, rather than just general feedback.

Full transcript

So if you want to have better quality attendees at your event and to fill your events more ease, you have to work with Share One. Hey, my name is Alex J. Moscow and I run a company called World Class Events and I live in Austin, Texas. So I've been in the high ticket coaching space and live events, seminars, workshops, industry for the past 15 years. And when it comes to filling events or even filling high ticket programs, one of the most valuable things that you can do is to capture proof and testimonials and stories of So at my events, when I have had videographers and oftentimes I have a full AB team that's shooting the content of the stage talks. And then I have a separate video team that's capturing social content and B-roll and they'll maybe capture five, six, seven testimonials. And with a room of a hundred people, that's only 7%. And I would imagine from the feedback they get after the event that there's so many people. That have had a great experience, but they just didn't have the time to share it or there just wasn't a clear structure or way that they could actually go and share around their experience of the event. And so I wanted to bring in Share One because I know the value of stories and I also, my biggest desire is for all the incredible, transformation that my events produce in person that that's actually matched. it's also really communicated online. And I really didn't have that. So I really wanted to be able to have a much wider net to be able to capture testimonials, to make it really simple and really easy for the participants at my events, to be able to share about it as well. And in the future now for my next event, I have literally, I have dozens of awesome case studies and testimonials that aren't just people sharing their experience, they went through a specific process to pull out the most important parts from a marketing perspective of what was valuable about the event, of why they actually said yes, of the specific value that they got, of would they recommend it to someone else? Share One is absolutely the best. Your sponsors and vendors are one of the most important and valuable relationships that you can build. And it's not just a one and For me, I look at my vendor relationships for a two, three, four year engagement because the relationship when done well is such a win, win win for everyone involved. So having specific videos and stories and testimonials from my vendors is literally one of the most important assets I know that I will have for my events moving forward. Until working with a Share One. I didn't even think about having my sponsors be able to share a video testimonial of the experience that they had. I've had past vendors share their experience of the event and the attendees and the content, but I already have those. So to actually have video footage and the story of what it was like to work with us as an event host and how we showed up for them. I know that this is going to produce an extra six figures in sponsorships at my events over the next year. So if you're running events, having a trained team to be able to capture those stories of your participants and your attendees as they're in the energy of the event is one of the most valuable assets that you can ever put into your events. If you want to continue to sell them out and also make six or seven figures at your next event.

About Share One

Share One is a full-service testimonial platform that uses human reporters to capture real customer stories and transform them into high-converting video testimonials. They serve founders and marketers by shifting brands from expensive manual video production to an automated, on-demand generator of humanized stories that build trust and increase conversion rates.

Industry
Video Marketing Technology

Topics

  • event marketing
  • video testimonials
  • sponsorship growth
  • high ticket coaching
  • social proof
  • lead generation

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How this story was recorded

Was Alex Moscow paid or coached to say this about Share One?

No. Share One records unedited answers to a fixed set of questions, so what Alex Moscow says is what Alex Moscow said. That's the point of video: you can judge the tone yourself. Businesses collect these honest stories at share.one.

Recorded and verified with Share One. Published as recorded — unpaid, unscripted, and attributed to a named person.

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