Customer story · Share One
Authentic Video Stories Drive Event Enrollment and High-Converting Marketing Campaigns
Christina Weber
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Christina Weber, founder of We Deepen, uses Share One to capture raw, authentic video testimonials immediately following her love life masterminds. By utilizing Share One’s highly trained reporters, Weber transformed these stories into a four-minute marketing video and website widgets, successfully enrolling participants into future events through increased trust and emotional resonance.
At a glance
- Primary Use Case
- Post-event video interviews to capture authentic participant stories.
- Reported Result
- Increased enrollment for future events and high-converting marketing assets.
- Implementation
- Website widgets, social media, email blasts, and conference booth videos.
“There is no better way to trust an experience like we're hosting than to have the participants who've experienced it tell their stories in a completely authentic, raw, real way.”
“They ask questions I would never have thought to ask myself. And I imagine those who are interviewing would have never answered them in such an authentic way.”
“They take and create story moments. And those story moments are so important.”
The interview
Who are you and what does your company do?
I'm Christina Weber, I'm the founder of We Deepen, and I run the Love Club. I live in Austin, Texas. My company, We Deepen, hosts four-day masterminds for your love life. They are in-person gatherings, and so we are inviting people to come and spend their time, their energy, and their money with us.
Why is video important for your specific business model?
There is no better way to trust an experience like we're hosting than to have the participants who've experienced it tell their stories in a completely authentic, raw, real way, directly following an experience. It immediately draws the person to say, 'YES, I want to be a part of that'. I can see myself inside that person.
How are you utilizing the Share One videos in your marketing?
We use them in multiple ways. We have the widget on WeDeepen.com and WeDeepenLoveClub.com, and the testimonial page. I've also transcribed all of the testimonials and have put them in text on our website as well. We use them in marketing campaigns, social media, and email blasts.
Have you integrated these testimonials into larger video projects?
Our video photographer cut her B-roll and then used the Share One testimonials, pieced them together as an entire storyline, and we used that in a four-minute marketing video that has been shown at our exhibiting booths at conferences and also at events to enroll them into coming to more events.
What is the benefit of using Share One's reporters versus doing it yourself?
There is nothing like having a third-party organization interview the people who your brand, your experience, and your company are benefiting. They ask questions I would never have thought to ask myself. And I imagine those who are interviewing would have never answered them in such an authentic way. They take and create story moments.
What is your final takeaway on the Share One team?
If you are thinking about marketing your product or doing sales, they're highly trained people. They use highly trained people when you are considering marketing your company. Love, Share One.
Frequently asked
How does Share One capture more authentic stories than a brand can on its own?
Christina Weber notes that Share One's third-party reporters ask questions she would never have thought to ask herself. This external perspective allows participants to answer in a more authentic way, creating 'story moments' that feel real and raw.
Can Share One testimonials be used for professional video production?
Yes, Christina Weber video photographer integrated Share One testimonials with B-roll to create a cohesive four-minute marketing video used at conferences and events.
When is the best time to capture a customer testimonial?
Christina Weber recommends having Share One conduct interviews directly following an experience, as that is when participants can tell their stories in the most authentic and real way.
Full transcript
About Share One
Share One
Official site: www.share.oneShare One is a full-service testimonial platform that uses human reporters to capture real customer stories and transform them into high-converting video testimonials. They serve founders and marketers by shifting brands from static quotes to an automated, on-demand generator of humanized video stories. For clients like Christina Weber, Share One provides highly trained interviewers who extract authentic 'story moments' that build deep trust with prospective customers.
- Industry
- Video Marketing Technology
Topics
- event marketing
- video testimonials
- founder
- conversion optimization
- social proof
- humanized stories
Watch next
How this story was recorded
How long did it take Christina Weber to record this Share One testimonial?
Just a few minutes. Share One walks the customer through one question at a time, so Christina Weber never had to plan a script or re-shoot. The polished page you're reading was produced from that single take — see how it works at share.one.
Recorded and verified with Share One. Published as recorded — unpaid, unscripted, and attributed to a named person.
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