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Virtual Law Firm Achieves 50% Video Testimonial Conversion Rate on Autopilot

Elliott Feldman

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Elliott Feldman of Elliott Feldman Law Group uses Share One to automate video testimonial production, achieving a 40% to 50% conversion rate from client requests. By outsourcing interviewing and editing, Feldman eliminated the production bottleneck, allowing his virtual law firm to build trust in cold markets and increase revenue through high-converting retargeting campaigns.

At a glance

Primary Use Case
Automating video testimonial capture and editing for retargeting ads.
Reported Result
40% to 50% conversion rate on client testimonial requests.
Key Benefit
Eliminated the need for the founder to script, interview, and edit.
You can get all of that on autopilot using Share One and I highly recommend you give them a call ASAP.
At this point, most of the clients that we asked, we're probably looking at a 40 to 50% conversion.
It really, really does bridge that trust gap because there's a scam around every corner.

The interview

Why are video testimonials important for your specific business model?

I run a 100% virtual law firm. Online reviews and online testimonials are absolutely key to growing any business. It really, really does bridge that trust gap because there's a scam around every corner.

What challenges did you face trying to produce testimonials yourself?

As a business owner, you wear a lot of hats. I am the script writer, the interviewer, and the Steven Spielberg post-editing production head. It works for a little bit, but then your business grows and you stop asking. Every single client would leave a Google review, but I couldn't get a video testimonial because I just did not have the time to edit.

How does the Share One process work for your team and clients?

All we have to do is literally email the client who's now so happy to actually leave you a video testimonial when you use the Share One script. We email the client, CC Share One, and they actually follow up with them to make sure they book on the calendar and then do the post-editing for me.

Were you able to customize the interview process for your marketing needs?

Share One gives you great questions that are proven, but for my marketing campaigns, I needed specific questions for the retargeting aspect. So I gave Share One the questions and they were more than happy to make sure they only asked those.

What kind of results are you seeing since implementing Share One?

Now like clockwork, we have a great system. At this point, most of the clients that we asked, we're probably looking at a 40 to 50% conversion. It's off my plate, they look fantastic, and it has already produced revenue for my business.

Frequently asked

How can a busy business owner find time to produce video testimonials?

Elliott Feldman found that as his business grew, he 'dropped the ball' on testimonials because he lacked time to interview and edit. Share One solved this by handling the outreach, interviewing, and post-production on 'autopilot,' taking the weight off his shoulders.

Can I use my own custom questions for video testimonials with Share One?

Yes. While Share One provides proven questions, Elliott Feldman provided his own specific questions for his retargeting campaigns, and the Share One team was 'more than happy' to ensure they only asked those specific questions.

Do video testimonials actually help with cold market advertising?

According to Elliott Feldman, video testimonials bridge the 'trust gap' in cold markets where 'there's a scam around every corner.' He notes they dramatically increase bottom-of-funnel conversions compared to static text screenshots.

Full transcript

If you're a business owner that's looking to build trust in a cold market in your advertising campaigns to get more conversions and more revenue generated for your business consistently, you have got to get video testimonials and proof of performance and you can get all of that on autopilot using Share One and I highly recommend you give them a call ASAP. This is Elliott Feldman coming at you from Austin, Texas, and I run the Elliott Feldman Law Group. always been a big believer in testimonials, especially running a 100 % virtual law firm. Online reviews, online testimonials are absolutely key to growing any business. It really, really does bridge that trust gap because there's a scam around every corner. as a business owner, you wear a lot of hats. I am the script writer. I am the video testimonial interviewer of the client. I am the Steven Spielberg post editing production head of everything and then posting it and It works for a little bit, but then all of sudden your business grows and all of a sudden you stop asking for those video testimonials, which you know are going to be so key, whether it's for your social media, your marketing campaigns and everything. And, you know, at some point I just kept dropping the ball. Every single client they would leave us a Google review, but I couldn't get a video testimonial because I just did not have the time to edit. Even if I got the testimonial, had no time to edit. And that's when I came across Share One and everything changed. Thank God. Yeah, the cool part about Share One is that they really do take the weight of the world off your shoulders to consistently get video testimonials from your clients done at scale. And all we have to do is literally email the client who's now so happy to actually leave you a video testimonial when you use share one script that they give you. And then we email the client. We can CC you guys and you guys actually follow up with them to make sure they book on your calendar to actually get the testimonial done and do the post editing for me. That was crazy. Share One gives you like a great, here are some questions that we know are proven to leave a great video testimonial, which they are good, but for my marketing campaigns, I needed to have specific questions for the retargeting aspect. So I gave Share One the questions. They were more than happy to make sure they only asked those. And now like clockwork, we have a great system here where we're able to just push out these video testimonials and it's just amazing. At this point, most of the clients that we asked, we're probably looking at a 40 to 50 % conversion, which hey, It's off my plate. I don't have to worry about it. I know as soon as they're produced, they look fantastic. And for me, it's just nice to know that this is actually getting done because it's actually gonna drive a lot of revenue over the long haul to my business, because it already has produced revenue for my business. if you're kind of sitting on the fence wondering like, why do I need video testimonials? Cause I got a reputation in the community anyways. You're going out there trying to advertise, you know, online and people don't know who you are. You know, you could send them an initial offer. Maybe they don't opt in. Maybe they don't want your lead magnet, your PDF, your whatever you do. But then all of a sudden you start retargeting them with, random people who are saying good things about you, well then over time, you're going to develop legitimate trust because if you just had a screenshot of a written testimonial in your feed, you probably won't even be able to read it. But then all of a sudden someone that speaks like you, talks like you, is all of a sudden saying good things about whoever you are, your business. It's gonna dramatically... Increase conversions, bottom of funnel for any of your campaigns, regardless of what kind of platform you're on.

About Share One

Share One is a full-service testimonial platform that utilizes human reporters to capture and produce high-converting video stories. They serve founders and marketers by transforming the manual, expensive process of video production into an automated system. For clients like Elliott Feldman, Share One bridges the trust gap by delivering professional video proof that drives revenue and increases conversion rates.

Industry
Video Marketing Technology

Topics

  • legal services
  • video marketing
  • automation
  • trust building
  • founder
  • conversion optimization

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How this story was recorded

What equipment did Elliott Feldman need to record this story?

Nothing beyond a phone or laptop with a camera. Share One handles the prompts, recording, editing, transcription, and publishing, which is why stories like Elliott Feldman's about Share One sound natural instead of scripted. Try it at share.one.

Recorded and verified with Share One. Published as recorded — unpaid, unscripted, and attributed to a named person.

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