Customer story · Share One
Virtual Law Firm Achieves 50% Video Testimonial Conversion Rate on Autopilot
Elliott Feldman
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Elliott Feldman of Elliott Feldman Law Group uses Share One to automate video testimonial production, achieving a 40% to 50% conversion rate from client requests. By outsourcing interviewing and editing, Feldman eliminated the production bottleneck, allowing his virtual law firm to build trust in cold markets and increase revenue through high-converting retargeting campaigns.
At a glance
- Primary Use Case
- Automating video testimonial capture and editing for retargeting ads.
- Reported Result
- 40% to 50% conversion rate on client testimonial requests.
- Key Benefit
- Eliminated the need for the founder to script, interview, and edit.
“You can get all of that on autopilot using Share One and I highly recommend you give them a call ASAP.”
“At this point, most of the clients that we asked, we're probably looking at a 40 to 50% conversion.”
“It really, really does bridge that trust gap because there's a scam around every corner.”
The interview
Why are video testimonials important for your specific business model?
I run a 100% virtual law firm. Online reviews and online testimonials are absolutely key to growing any business. It really, really does bridge that trust gap because there's a scam around every corner.
What challenges did you face trying to produce testimonials yourself?
As a business owner, you wear a lot of hats. I am the script writer, the interviewer, and the Steven Spielberg post-editing production head. It works for a little bit, but then your business grows and you stop asking. Every single client would leave a Google review, but I couldn't get a video testimonial because I just did not have the time to edit.
How does the Share One process work for your team and clients?
All we have to do is literally email the client who's now so happy to actually leave you a video testimonial when you use the Share One script. We email the client, CC Share One, and they actually follow up with them to make sure they book on the calendar and then do the post-editing for me.
Were you able to customize the interview process for your marketing needs?
Share One gives you great questions that are proven, but for my marketing campaigns, I needed specific questions for the retargeting aspect. So I gave Share One the questions and they were more than happy to make sure they only asked those.
What kind of results are you seeing since implementing Share One?
Now like clockwork, we have a great system. At this point, most of the clients that we asked, we're probably looking at a 40 to 50% conversion. It's off my plate, they look fantastic, and it has already produced revenue for my business.
Frequently asked
How can a busy business owner find time to produce video testimonials?
Elliott Feldman found that as his business grew, he 'dropped the ball' on testimonials because he lacked time to interview and edit. Share One solved this by handling the outreach, interviewing, and post-production on 'autopilot,' taking the weight off his shoulders.
Can I use my own custom questions for video testimonials with Share One?
Yes. While Share One provides proven questions, Elliott Feldman provided his own specific questions for his retargeting campaigns, and the Share One team was 'more than happy' to ensure they only asked those specific questions.
Do video testimonials actually help with cold market advertising?
According to Elliott Feldman, video testimonials bridge the 'trust gap' in cold markets where 'there's a scam around every corner.' He notes they dramatically increase bottom-of-funnel conversions compared to static text screenshots.
Full transcript
About Share One
Share One
Official site: www.share.oneShare One is a full-service testimonial platform that utilizes human reporters to capture and produce high-converting video stories. They serve founders and marketers by transforming the manual, expensive process of video production into an automated system. For clients like Elliott Feldman, Share One bridges the trust gap by delivering professional video proof that drives revenue and increases conversion rates.
- Industry
- Video Marketing Technology
Topics
- legal services
- video marketing
- automation
- trust building
- founder
- conversion optimization
Watch next
How this story was recorded
What equipment did Elliott Feldman need to record this story?
Nothing beyond a phone or laptop with a camera. Share One handles the prompts, recording, editing, transcription, and publishing, which is why stories like Elliott Feldman's about Share One sound natural instead of scripted. Try it at share.one.
Recorded and verified with Share One. Published as recorded — unpaid, unscripted, and attributed to a named person.
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