Customer story · Share One
Share One Captures Authentic Customer Stories to Showcase Tangible Product Impact
Mark Stern
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Mark Stern, founder of Custom Box Agency, uses Share One to capture authentic video stories that demonstrate the tangible impact of his physical products. By using Share One as a third-party production arm, Stern overcomes the difficulty of collecting sincere, heart-led testimonials that differentiate his brand in a noisy, AI-driven marketplace.
At a glance
- Primary Use Case
- Third-party production arm for capturing authentic video case studies.
- Reported Result
- More sincere, heart-led dialogue from clients compared to CEO-led interviews.
- Strategic Benefit
- Creates a powerful visual of tangible impact and brand differentiation.
“Share One has been an incredible strategic partner for us. I can't recommend them highly enough.”
“It's a third party that's coming in and making it a lot easier to have the dialogue and the conversation for them to speak a little bit more from the heart.”
“When someone is actually holding the physical product, especially in the stories that Share One is able to bring to life, it really shows the tangible impact of what we do.”
The interview
Who are you and what does your company do?
My name is Mark Stern and I'm the founder of Custom Box Agency and we're based in Austin, Texas.
Why are customer stories important to your business?
For us, stories are everything in the sense of letting the customer talk about the impact of the work that we do. When we collect their stories, it's truly the voice of how what we are offering and our unique offering to the marketplace truly can help move the needle and really create a really powerful impact and a point of differentiation in this incredibly noisy AI world that we live in.
What is the visual impact of seeing a client with your product?
When a box or a product drops in market and to see our clients hold the physical product, honestly means everything to me because it really is a culmination of their genius in a physical form that allows us to really truly scale them. When someone is actually holding the physical product, especially in the stories that Share One is able to bring to life, it really shows the tangible impact of what we do.
Can you provide an example of a client story you've captured?
I'll use it as an example, one of my good friends, Molly Mahoney, when they hold the box, it's just not about a box is there in swag boxes—we joke and say swag means stuff without a goal. This is truly their genius and the impact that they're having on the marketplace coming to life in a physical form.
How has Share One helped you as a CEO?
Share One has been an incredible strategic partner for us. I don't do the best job collecting testimonials. And sometimes when I have a conversation as the CEO, it may not be as authentic as having a third party come in and be that production arm to come in and ask the questions in a comfortable, safe environment and bring to life.
Why do clients respond better to Share One's process?
It feels so much more authentic because they're not feeling like it's directly someone from the business asking the questions. It's a third party that's coming in and making it a lot easier to have the dialogue and the conversation for them to speak a little bit more from the heart and more sincerely.
Frequently asked
Why should I use a third party to collect customer testimonials?
Mark Stern found that when he asks for feedback as the CEO, the conversation may not be as authentic. A third party like Share One creates a comfortable, safe environment where clients feel they can speak more sincerely from the heart.
How can video testimonials help differentiate a brand in an AI-driven world?
According to Mark Stern, stories allow customers to talk about the real impact of a service, creating a powerful point of differentiation. Seeing a client hold a physical product in a video brings their 'genius' to life in a way static quotes cannot.
Is Share One a good partner for agencies?
Yes, Mark Stern describes Share One as an 'incredible strategic partner' that acts as a production arm to bring customer stories to life, especially for agencies wanting to show tangible outcomes.
Full transcript
About Share One
Share One
Official site: www.share.oneShare One is a full-service testimonial platform that uses human reporters to capture real customer stories and transform them into high-converting video testimonials. They serve founders, marketers, and brands by shifting them from static quotes to an automated, on-demand generator of humanized video stories. This transformation helps businesses build trust and increase conversion rates through authentic third-party storytelling.
- Industry
- Video Marketing Technology
Topics
- video marketing
- agency
- founder
- brand trust
- customer stories
- social proof
Watch next
How this story was recorded
Was Mark Stern paid or coached to say this about Share One?
No. Share One records unedited answers to a fixed set of questions, so what Mark Stern says is what Mark Stern said. That's the point of video: you can judge the tone yourself. Businesses collect these honest stories at share.one.
Recorded and verified with Share One. Published as recorded — unpaid, unscripted, and attributed to a named person.
Collect your own customer stories at share.one