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How do you get customers to record a video testimonial?

40 people answered this on the record, across 6 organisations. more clients, leads or patients was the most commonly volunteered theme, appearing in 16 interviews. more confidence in the decision was another volunteered theme, appearing in 8 interviews. These were open-ended interviews, so an unmentioned change should not be read as a result that did not happen.

Based on interviews recorded up to 2026-09-25. Updated as new interviews arrive.

Individual results vary. This is one customer's first-hand account of their own experience, recorded on camera and published unedited. It is not medical advice, and nothing here is intended to diagnose, treat, cure, or prevent any condition. Talk to a qualified healthcare professional before making decisions about your health.

Changes customers chose to talk about

Based on 40 open-ended customer interviews. These are themes people mentioned without being asked to rate every possible outcome. If someone did not mention a change, that does not mean it did not happen.

Themes volunteered by people answering: How do you get customers to record a video testimonial?
Volunteered themeInterview mentions
More clients16
Confidence8
Better systems7
Team & hiring7
Felt supported3
Revenue growth3
  • “And then there's that level of trust, the trust that they are going to pull out of my clients, the core, those feelings that we want to deliver and put it out there into the world so that potential clients, potential…”Amie Hornaman
  • “And then there's that level of trust, the trust that they are going to pull out of my clients, the core, those feelings that we want to deliver and put it out there into the world so that potential clients, potential…”Amie Hornaman
  • “We've even gone as far as buying software programs that promise to automate the customer testimonial generation process.”Nicholas Carl Bridges
  • “So since hiring Share One, we've been able to delegate this task that we see as instrumental to our business and building trust with our customers to a company that's professional, that's gonna get it done, but we're…”Nicholas Carl Bridges

The interviews behind this answer

What they doubted first

  • “Um, I'm aware that general underpinning and traditional ways can be quite expensive and, and time-consuming to be done.”Paul Pugh
  • “The pre support, it gets, uh, makes no doubt probably doing it right for me personally.”Mike Cox
  • “Yes. Greg Bill admitted he was 'very, very skeptic' about the program initially, but the results made a believer out of him. He noted that the program is not a generic doctor's visit and requires an open mind to see how the different aspects pull together.”Linda & Greg Bill

Follow-up questions they answered

How much time does an entrepreneur need to invest in testimonial production?
According to Dr. Amie Hornaman, the process was completely hands-off. She only had to nominate potential patients, and Share One handled all contacting, scheduling, and recording. — Amie Hornaman
Can video testimonials actually drive a measurable return on investment?
Yes, Dr. Amie Hornaman stated that C60 Power 'easily' achieved a ten to twentyX ROI by sharing these emotional stories with their community. — Amie Hornaman
How can a business use testimonial videos across different platforms?
Dr. Amie Hornaman explains that they use the videos everywhere, including their website, social media, and email lists, with Share One providing specific crops for Instagram and YouTube. — Amie Hornaman
Are video testimonials worth the investment compared to written quotes?
Laura Frontiero found that while she always had written quotes, there is a unique trust and connection with live people. She invested about $3,000 for 15 videos and saw a return of $500,000 in a single launch, calling the decision a 'no brainer.' — Laura Frontiero
How difficult is it to get clients to record video testimonials?
Frontiero was 'floored' by how many people volunteered to share their stories. She notes that Share One handled all back-and-forth communication, even making it easy for 80-year-old clients who were technically challenged to participate. — Laura Frontiero
Can video testimonials be used in places other than sales pages?
Yes, Frontiero uses one-minute clips during live webinars to illustrate teaching points and has even shown them on stage at practitioner conferences with 1,000 people to demonstrate her process's effectiveness. — Laura Frontiero

Where these people were

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