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Does personal branding work produce results?

47 people recorded interviews about personal branding across 14 organisations. 14 of them mentioned more clients, leads or patients in their own words. The most common timeframe people described was 2 – 6 months. Every figure below is a count of what people said in their recorded interview — not a clinical trial or a survey.

Founders and experts on positioning, visibility and what it changed commercially.

What people said changed

Counts of interviews where the person described this in their own words.

  • More clients14 of 47 mentioned it
    “There used to be a lot of ups and downs with the volume of new patient inquiries, and so now it's been a lot more consistent.”Dr. Alison Egeland
  • Better systems9 of 47 mentioned it
    “And my whole ethos is education, so their advice and how they've helped me through this process, both on the publishing side and on the marketing side, has been really critical into reshaping how I think and approach…”Tierra
  • Team & hiring9 of 47 mentioned it
    “Now I have to tell Nick and Curt to tap the brakes a little bit because I need to hire more people in order to service all the leads that you're getting us.”Karl Krummenacher
  • Confidence6 of 47 mentioned it
    “I had confidence that Mike really knew what he was doing, and also he had helped a colleague too, and she got great results.”Dr. Alison Egeland
  • Mental clarity6 of 47 mentioned it
    “Working with Kurt and Nick has transformed my daily workflow by helping me understand the broader landscape, so I know exactly what to focus on and in what order, which saves me a tremendous amount of time and frustra…”Itay Bengal
  • Family & relationships5 of 47 mentioned it
    “They might be a more effective civic citizen and I believe better in their businesses, better in the organizations they work with and even better at home around their family and friends.”DJ Whetter
  • Felt supported4 of 47 mentioned it
    “A lot of my mentors have come and gone, and I didn't have the support that was...”James Santiago
  • Revenue growth4 of 47 mentioned it
    “We help them come in and utilize all sorts of really cool tools to be able to make really nice passive income returns, get appreciation in the market as well. and focus on investors all across the country.”Dane Bollwinkel
See the full data tables for Personal branding →Read the research write-up →

How long it took

  • 2 – 6 months · 2
  • 6 – 12 months · 1
  • Over a year · 1

Stories in this topic

Showing 12 of 47 interviews.

What people were sceptical about first

  • “I run into situations where clients' CPMs, cost per thousand impressions, is somewhere in the two hundred dollar plus range, and that's across multiple accounts.”James Santiago
  • “Before I joined Speak It Easy, I was actually slightly unsure about joining another group because I had been in other masterminds and I had almost gotten mastermind fatigue at that point in time, going, all right, is this really something that I should do is…”Betsy Greenleaf
  • “It was because of the strategies that CBL could teach and it seemed to match the problems that I was struggling with. With any new thing that you choose to attempt, there's always hesitation because it's new, which means I had to wrestle with thinking about t…”Ellen Wong

Frequently asked

Is it worth hiring an SEO agency if I don't understand the technical side?
Yes, Piper Gibson noted that she knew nothing about SEO and was struggling to get found online. She found it to be one of her best investments because it took the technical burden off her plate, allowing her to focus on her practice. — Piper
How does Health Biz Scale support new program launches?
For Piper Gibson, Mike at Health Biz Scale helped create and support a new genetics program. This included restructuring blog posts, optimizing YouTube videos, and creating client-facing tools like recipe plans and calculators. — Piper
What kind of support can I expect during technical difficulties?
Piper highlighted Mike's willingness to jump on a call whenever something goes amiss or when the team doesn't understand a technical aspect. She described him as always available to lend a hand and go the extra mile. — Piper
Is Book Launchers worth it for first-time authors with no platform?
Yes. Tierra Duncan started with no social media presence or website. Book Launchers helped her build a YouTube channel, Instagram, and website, while providing the credibility needed to secure podcast guest spots and TV appearances. — Tierra
How does Book Launchers handle the complexity of self-publishing?
Tierra notes that they simplify the complicated, ever-changing trends of Amazon, audiobooks, and e-books. They provide a structured portal and roadmaps so authors are never lost in the process. — Tierra
What is the communication like at Book Launchers?
Tierra describes the communication as great, with regular emails, reminders for scheduling, and questions answered within a couple of days. She felt the structure was fantastic due to regular check-ins. — Tierra

Organisations in this topic

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