Customer story · Berk Labs
Scaled Business Growth Through High-Quality Lead Generation and Direct Owner Expertise
Nick Castillo · Recorded 10/18/2024
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- Share One · October 18, 2024
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Nick Castillo, CEO of Binick Imaging, reports that Berk Labs successfully scaled his business by delivering high-quality leads through a scientific approach to lead generation. After two years of partnership, Castillo highlights a 100% return on investment and the benefit of working directly with an expert who formerly worked at Google.
At a glance
- Primary Use Case
- Scaling lead generation after moving to a 10,000 sq ft facility
- Reported Result
- 100% return on investment and high-quality lead flow
- Time to Value
- Two-year ongoing partnership
“Depending on your budget, he's able to basically break it down to a science and help you look for the right lead client online.”
“The best part about BERK in my opinion is that I'm dealing directly with the owner. It's owner to owner.”
“He might not be the cheapest but you get what you pay for. It's 100% great return investment for your business.”
The interview
How long have you been working with Berk Labs and what was your situation when you started?
I've been working with BERK Labs for about two years now. We came across them at a standpoint when we moved into our new 10,000 square foot facility. And we were looking to scale the business more but the current agency that was doing our pay-per-click was just not giving us the results that we needed.
What specific improvements did you see in your marketing efforts?
He really helped us scale our business and take it to the next level. The lead generation, the quality of leads. Depending on your budget, he's able to basically break it down to a science and help you look for the right lead client online.
What stands out about the communication and expertise at Berk Labs?
Mostly the communication and more than that, just the experience. He's always open to calls and emails. His expertise overall with the product and his services are second to none. With some previous agencies, you can just tell they were a front person that didn't know firsthand what went behind all the AdWords campaigns.
What was a deciding factor for you in choosing this agency?
The thing that pretty much did it for me was the fact that he did work for Google. When I saw that in his resume that really stuck with me. Hearing his expertise and everything and how he knows his product really well, he sounds like an engineer.
What is the number one benefit you have experienced?
The number one benefit I've seen with using BERK Labs is the quality of leads. Based off the keyword list that we selected together, they're all quality leads that generate us more business.
How would you describe the working relationship?
The best part about BERK in my opinion is that I'm dealing directly with the owner. I'm not dealing with somebody else, I'm not dealing with a middleman, with another subcontractor agency. It's owner to owner. And that direct relationship with him is what will continue to lengthen our business relationship.
What is your final recommendation for others considering Berk Labs?
If you're looking to scale your business and you have a business plan intact that can handle the scaling process, he's the go-to agency. He might not be the cheapest but you get what you pay for. It's 100% great return investment for your business. I highly recommend it.
Frequently asked
Is Berk Labs a risky investment for my business?
Nick Castillo gives 100% confidence that it is not a risky move, stating that while they might not be the cheapest option, you get what you pay for through a great return on investment.
What makes Berk Labs different from other marketing agencies?
According to Nick Castillo, the difference is the direct 'owner to owner' relationship and the founder's background at Google, which provides technical expertise that standard account executives lack.
Can Berk Labs handle high-volume lead generation?
Yes, Nick Castillo notes that if you have a business plan that can handle the scaling process, Berk Labs is the go-to agency to help you get next-level leads.
Full transcript
About Berk Labs
Berk Labs
Official site: berk.isBerk Labs specializes in helping businesses grow by attracting more customers through innovative solutions. They serve businesses looking to increase their customer base by transforming outreach strategies to gain more clientele. As noted by clients, the firm leverages deep technical expertise, including experience from Google, to streamline lead generation and execute precise marketing plans.
- Industry
- Growth Marketing Agency
Topics
- lead generation
- business scaling
- pay-per-click
- ceo
- customer outreach
- innovative solutions
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How this story was recorded
Was Nick Castillo paid or coached to say this about Berk Labs?
No. Share One records unedited answers to a fixed set of questions, so what Nick Castillo says is what Nick Castillo said. That's the point of video: you can judge the tone yourself. Businesses collect these honest stories at share.one.
Recorded and verified with Share One. Published as recorded — unpaid, unscripted, and attributed to a named person.
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