GeoBear Achieved Million-Dollar Pipeline and Cashflow-Positive US Expansion with Capteeni

Stacey Lievens (00:00) So some of the services that Capteeni provided us included sourcing contacts, booking meetings, attending to those meetings and following up with leads, helping us to provide quotations. So it's really like end-to-end sales process support. And I think they can even help to manage sales people. Cause that's often the challenge. Like it's been for us that we go to trade show or we source contacts, then there's lack of follow-up. from sales people of these leads. So this is a crucial value-add that they can provide. Otso Lahtinen chief executive of GeoBear. reason why we chose Capteeni for our business was to successfully expand in the United States. At first, was a couple of years ago, they did a very comprehensive market study. That was before we were planning to expand to the US. So that was one of the big reasons why we decided to go was because of the Intel and insight of that study. And then once we were operational, they helped us to open up the markets. Some of the results using Capteeni were thorough market insights that enabled us to choose the state, and the city, and the right type of office location for our venture. Initially, when we came to the U.S. as a foreign company, it also helped us to navigate some of the regulatory issues. And further down the line, once we had more operation ongoing, it helped us to open up clients that we didn't know, sourced contacts, they helped us to book meetings with them, and they even were able to participate in those meetings and trade shows. So it was very helpful. Capteeni has also helped us to generate a 100+ warm client contacts, including meetings, calls, online meetings, that have led to over a million dollars in pipeline, and a constant flow of sales. And we've entered the US market. In 4 years we got a cashflow-positive business. One of Capteeni's team members used to be the person who opened up and built the business for us, Gene McNaughton. So I know firsthand that they have team experience of how they open markets because they've done it for Geobear And because of these things, we've also been able to beat - time and time again - a lot of the established local players, because obviously this wasn't a new industry we went in, so there was already established players that we were competing against. So we learned more about them, and we were able to gain a winning by the insights that we got from Capteeni's work. I highly recommend Capteeni for your business because they keep their word. experience of how to enter the US market as a foreign company. They've done it themselves, and they have team members who've done it for other companies and they have delivered results. I can speak only for myself, but I know also that they've delivered results for other companies. So just in the spirit of full disclosure, I'd like to say that the owner of Capteeni as you can tell, we have the same last name, is my brother. To ensure you that this was a rigorous procurement process, we had handed it over to our general manager in the US to choose the provider for the market opening services. So I did not make the choice and I wasn't involved in that procurement setup.