Customer story · Mindshare
Scaling Business Through Strategic Networking and High-Level Connections at The Summit
Kaitlin Rowland · Recorded 9/27/2024
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- Share One · September 27, 2024
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Individual results vary. This is one customer's first-hand account of their own experience, recorded on camera and published unedited. It is not medical advice, and nothing here is intended to diagnose, treat, cure, or prevent any condition. Talk to a qualified healthcare professional before making decisions about your health.
Kaitlin Rowland of DHA LAB credits Mindshare with providing the essential relationship capital needed to scale her business. By attending The Summit for three consecutive years, she gained direct access to top-tier publishers and industry leaders in biochemistry and women's health, enabling her to facilitate a major book launch for a lead researcher.
At a glance
- Primary Use Case
- Business development and strategic networking
- Reported Result
- Access to top US publishers and industry experts
- Attendance Duration
- Three consecutive years
“Mental capital x relationship capital = financial capital and that changed the way I looked at my business.”
“You can't take more than four or five steps before meeting somebody who you can network with and who you can collaborate with.”
“I know exactly the right people to go talk to. I'm going to find the best publisher in the US.”
The interview
What opportunities does Mindshare provide for business owners?
The opportunity is endless. You can't take more than four or five steps before meeting somebody who you can network with and who you can collaborate for the next year, to five years, to ten years.
How does the event schedule impact your business practice?
Every single time they post the schedule there's always really great speakers and really good sessions that you can apply to your business practice and help you scale.
What has been the most significant benefit of Mindshare for you personally?
For me it's not so much about influence as it has been about the networking opportunities. Because I've been to Mindshare three years now, I know exactly the right people to go talk to. I'm going to find the best publisher in the US and make the connections so we can have a best-selling book.
Is there a specific philosophy from the event that changed your perspective?
A couple years ago, Gavin Gunderson said that mental capital x relationship capital = financial capital and that changed the way I looked at my business. That's exactly why I come to The Summit every single year.
What kind of connections can attendees expect to make?
The connections you can make at The Summit are so diverse, even if you don't know what you need. I've connected with leaders in biochemistry, book publishing, and women's health. You're so well connected that you can rely on who you've met for years to come.
Frequently asked
What is the value of attending Mindshare's Summit for multiple years?
Kaitlin Rowland notes that after three years, she knows exactly the right people to talk to for specific needs, such as finding the best publisher in the US for a new book on bipolar disorder.
Full transcript
About Mindshare
Mindshare
Mindshare hosts The Summit, a high-level networking and educational event designed to help business professionals scale through strategic collaborations. It serves leaders and marketers by connecting them with diverse experts ranging from biochemistry to book publishing. The community focuses on the formula of mental and relationship capital to drive financial growth.
- Industry
- Professional Networking and Events
Topics
- networking
- business development
- marketing director
- professional community
- strategic partnerships
Watch next
How this story was recorded
How long did it take Kaitlin Rowland to record this Mindshare testimonial?
Just a few minutes. Share One walks the customer through one question at a time, so Kaitlin Rowland never had to plan a script or re-shoot. The polished page you're reading was produced from that single take — see how it works at share.one.
Recorded and verified with Share One. Published as recorded — unpaid, unscripted, and attributed to a named person.
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