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Customer story · Mindshare

Scaling Business Through Strategic Networking and High-Level Connections at The Summit

Kaitlin Rowland · Recorded 9/27/2024

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Share One · September 27, 2024
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Individual results vary. This is one customer's first-hand account of their own experience, recorded on camera and published unedited. It is not medical advice, and nothing here is intended to diagnose, treat, cure, or prevent any condition. Talk to a qualified healthcare professional before making decisions about your health.

Kaitlin Rowland of DHA LAB credits Mindshare with providing the essential relationship capital needed to scale her business. By attending The Summit for three consecutive years, she gained direct access to top-tier publishers and industry leaders in biochemistry and women's health, enabling her to facilitate a major book launch for a lead researcher.

At a glance

Primary Use Case
Business development and strategic networking
Reported Result
Access to top US publishers and industry experts
Attendance Duration
Three consecutive years
Mental capital x relationship capital = financial capital and that changed the way I looked at my business.
You can't take more than four or five steps before meeting somebody who you can network with and who you can collaborate with.
I know exactly the right people to go talk to. I'm going to find the best publisher in the US.

The interview

What opportunities does Mindshare provide for business owners?

The opportunity is endless. You can't take more than four or five steps before meeting somebody who you can network with and who you can collaborate for the next year, to five years, to ten years.

How does the event schedule impact your business practice?

Every single time they post the schedule there's always really great speakers and really good sessions that you can apply to your business practice and help you scale.

What has been the most significant benefit of Mindshare for you personally?

For me it's not so much about influence as it has been about the networking opportunities. Because I've been to Mindshare three years now, I know exactly the right people to go talk to. I'm going to find the best publisher in the US and make the connections so we can have a best-selling book.

Is there a specific philosophy from the event that changed your perspective?

A couple years ago, Gavin Gunderson said that mental capital x relationship capital = financial capital and that changed the way I looked at my business. That's exactly why I come to The Summit every single year.

What kind of connections can attendees expect to make?

The connections you can make at The Summit are so diverse, even if you don't know what you need. I've connected with leaders in biochemistry, book publishing, and women's health. You're so well connected that you can rely on who you've met for years to come.

Frequently asked

What is the value of attending Mindshare's Summit for multiple years?

Kaitlin Rowland notes that after three years, she knows exactly the right people to talk to for specific needs, such as finding the best publisher in the US for a new book on bipolar disorder.

Full transcript

The opportunity is endless. You can't take more than four or five steps before meeting somebody who you can network with and who you can collaborate for the next year, to five years, to ten years. And every single time they post the schedule there's always really great speakers and really good sessions that you can apply to your business practice and help you scale. My name is Kaitlin Rowland and I am the director of marketing for DHA LAB and I live in Scottsdale, Arizona. You know, for me it's not so much about influence as it has been about the networking opportunities. We recently just found out in my business that a lead researcher in the field of mental and emotional conditions is releasing a book on bipolar disorder and because I've been to Mindshare three years now, I know exactly the right people to go talk to. I'm going to find the best publisher in the US. I'm going to make the connections I can so that we can have a best-selling book. So many Mindshare members have done just that because the right people are at this event. A couple years ago, I think his name was Gavin Gunderson, said that, mental capital x relationship capital = financial capital and that changed the way I looked at my business. That's exactly why I come to The Summit every single year because it is about who you know and it's about how you apply who you know and how you're using your skills and tools to apply to your business. The connections you can make at The Summit are so diverse, even if you don't know what you need and what you're looking for. I come here for business development and attending certain lectures and I always gather so much more about something I didn't even know I was going to learn about or connecting with a leader in the field - over here at biochemistry and over here for book publishing and then over here for women's health. You're so well connected that no matter what you need for the remainder of the year and then in years to come, you can rely on what you've learned at The Summit and who you've met.

About Mindshare

Mindshare

Mindshare hosts The Summit, a high-level networking and educational event designed to help business professionals scale through strategic collaborations. It serves leaders and marketers by connecting them with diverse experts ranging from biochemistry to book publishing. The community focuses on the formula of mental and relationship capital to drive financial growth.

Industry
Professional Networking and Events

Topics

  • networking
  • business development
  • marketing director
  • professional community
  • strategic partnerships

Watch next

How this story was recorded

How long did it take Kaitlin Rowland to record this Mindshare testimonial?

Just a few minutes. Share One walks the customer through one question at a time, so Kaitlin Rowland never had to plan a script or re-shoot. The polished page you're reading was produced from that single take — see how it works at share.one.

Recorded and verified with Share One. Published as recorded — unpaid, unscripted, and attributed to a named person.

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