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Customer story · Share One

Invigo Media Boosted Demo Bookings by 30% Using Share One Video Testimonials

Giovanni Santoriello · Recorded 8/14/2024

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Share One · August 14, 2024
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Individual results vary. This is one customer's first-hand account of their own experience, recorded on camera and published unedited. It is not medical advice, and nothing here is intended to diagnose, treat, cure, or prevent any condition. Talk to a qualified healthcare professional before making decisions about your health.

Giovanni Santoriello, marketing team lead at Invigo Media, reports that Share One helped the agency achieve a 30% increase in demo bookings after adding video testimonials to their landing pages. By automating the difficult manual process of gathering and editing client stories, Share One provided authentic social proof that significantly improved conversion rates across Google and Facebook campaigns.

At a glance

Primary Use Case
Automating the collection and editing of client video testimonials for landing pages.
Reported Result
30% increase in demo bookings and improved click-through rates in newsletters.
Key Benefit
Replaced a difficult manual outreach and editing process with a full-service solution.
The moment we added video testimonials to the landing pages we saw about a 30% increase in demo bookings.
You guys help us step by step in the sense that you help us with the gathering of the testimonials... that was obviously something that we used to do manually which was quite difficult.
A video of an actual physical client which is what you guys provide is so much better [than AI].

The interview

Why did you decide to add video testimonials to your landing pages?

The reason why we look to add video testimonials to our landing pages and pages on our website because we were getting quite a low uptake in demo bookings via our marketing efforts on Google and Facebook and the moment we added video testimonials to the landing pages we saw about a 30% increase in demo bookings.

What is your professional opinion on the value of video testimonials?

As somebody who's been in marketing for many years I've always believed that having video testimonials creates a sense of rapport and trust with clients and by having a video testimonial on something like a landing page when somebody goes through one of our marketing channels and lands on the landing page it creates that sense of trust and therefore they would want to effectively book a demo with us.

How would you describe the experience of working with Share One?

I think it's been an absolutely pleasurable experience in the sense that you guys help us step by step in the sense that you help us with the gathering of the testimonials, you help us reach out to our clients, that was obviously something that we used to do manually which was quite difficult and I think obviously you guys have created a beautiful business around this all.

How are you using the testimonials across your digital presence?

Obviously got a testimonial page on our website as well and that obviously allows people when they kind of navigating through our website, to kind of go and get a sense of who the type of clients that we work with which really helps. Furthermore we've also added the video testimonials to our newsletters which has helped with our positive rate and the amount of people that are clicking on our links and going to our websites and booking demo's with us.

What makes Share One's approach better than manual production or AI?

I mean, it's been absolutely amazing like I said it's very hard to kind of get video testimonials from clients, editing them and getting all of the stuff involved is quite like a timeless and extensive process and with you guys. I mean, you pretty much helped with absolutely everything which has helped us tremendously. In today's day and age with testimonials, I mean you can just generate this off AI whereas a video of an actual physical client which is what you guys provide is so much better.

Would you recommend Share One to others?

I would most certainly recommend Share One. You guys are definitely the experts and you make the whole process much easier than having to do it ourselves. I rarely speak highly of you guys to my coo at Wishpond and I said to them that we should use the same services for Wishpond as well.

Frequently asked

Is it difficult to get video testimonials from busy clients?

Giovanni Santoriello noted that gathering testimonials manually was previously 'quite difficult' and a 'timeless and extensive process.' He found that Share One was able to get the testimonials much easier than his team could by handling the outreach and editing step-by-step.

How do video testimonials impact landing page conversions?

According to Giovanni, Invigo Media saw a 30% increase in demo bookings immediately after adding Share One video testimonials to their landing pages. He believes the videos create a sense of rapport and trust that static text cannot achieve.

Can video testimonials be used in email marketing?

Yes, Giovanni reported that adding these video testimonials to their newsletters helped their 'positive rate' and increased the number of people clicking links to book demos.

Full transcript

The reason why we look to add video testimonials to our landing pages and pages on our website because we were getting quite a low uptake in demo bookings via our marketing efforts on Google and Facebook and the moment we added video testimonials to the landing pages we saw about a 30% increase in demo bookings. I'm Giovanni Santoriello and I'm the marketing team lead for Invigo Media. As somebody who's been in marketing for many years I've always believed that having video testimonials creates a sense of rapport and trust with clients and by having a video testimonial on something like a landing page when somebody goes through one of our marketing channels and lands on the landing page it creates that sense of trust and therefore they would want to effectively book a demo with us. I think it's been an absolutely pleasurable experience in the sense that you guys help us step by step in the sense that you help us with the gathering of the testimonials, you help us reach out to our clients, that was obviously something that we used to do manually which was quite difficult and I think obviously you guys have created a beautiful business around this all. So you were able to get the testimonials a lot easier than we were. Obviously got a testimonial page on our website as well and that obviously allows people when they kind of navigating through our website, to kind of go and get a sense of who the type of clients that we work with which really helps and if a dentist for example comes onto our website and they see a testimonial of a dentist it definitely helps with that sense trust and rapport and furthermore we've also added the video testimonials to our newsletters which has helped with our positive rate and the amount of people that are clicking on our links and going to our websites and booking demo's with us. I would most certainly recommend Share One. You guys are definitely the experts and you make the whole process much easier than having to do it ourselves. Invigo Media is a digital marketing company that is dedicated primarily to the healthcare market. We help any sort of practice looking to gain more patients via an extensive range of digital marketing services, we have helped plenty clients, doctors, hospitals, clinics, people in health and wellness gain new patients through working with us. So I guess what sets us apart is that we've been in the business for many years and we primarily focus on health and wellness. We use a multi channel approach meaning we do Google Ads, Facebook ads, SMS marketing, Email marketing and we also have our own internal in house SaaS product software as a service which is called Evergenius. What Evergenius does is help you manage your practice, book appointments and send follow up emails and sms. So if you're a healthcare professional looking to acquire new patients visit invigomedia.com and book a demo with us now. I've been extremely happy with your service. I mean, it's been absolutely amazing like I said it's very hard to kind of get video testimonials from clients, editing them and getting all of the stuff involved is quite like a timeless and extensive process and with you guys. I mean, you pretty much helped with absolutely everything which has helped us tremendously but like I was explaining to Dan is that was the one side was helping you guys and kind of showcasing how much you guys have helped us which you really have. I'd like to give an example of a clinic that we've helped. With the help of Invigo Media, Dr. Das practice has stronger branding, generates more leads that books procedures, close a higher percentage of those who come into the office and maximize the team effort in following up with potential clients. By helping streamline their closing process, Invigo Media helped Dr. Da close $20,000 on our first visit within a few hours and go on to close more than 460,000 worth of business over the course of our relationship. This was done through our in house software, Evergenius as well as our digital marketing efforts. The thing is in today's day and age with testimonials and that sort of a thing I mean you can just generate this off AI whereas a video of an actual physical client which is what you guys provide is so much better. I rarely speak highly of you guys to my coo at Wishpond and I said to them that we should use the same services for Wishpond as well because like I said I mean literally since we added the testimonials to our landing pages we've seen such a huge uptake in demo booking and I really think that video testimonials are so important especially when trying to convince somebody to do business with you or book a demo, for example.

About Share One

Share One is a full-service testimonial platform that uses human reporters to capture real customer stories and transform them into high-converting video testimonials. They serve founders and marketers by shifting brands from static quotes to an automated, on-demand generator of humanized video stories. As Giovanni Santoriello experienced, Share One manages the entire process from client outreach to final editing, removing the friction of manual production.

Industry
Video Marketing Technology

Topics

  • video marketing
  • conversion rate optimization
  • healthcare marketing
  • social proof
  • lead generation
  • b2b saas

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How this story was recorded

Was Giovanni Santoriello paid or coached to say this about Share One?

No. Share One records unedited answers to a fixed set of questions, so what Giovanni Santoriello says is what Giovanni Santoriello said. That's the point of video: you can judge the tone yourself. Businesses collect these honest stories at share.one.

Recorded and verified with Share One. Published as recorded — unpaid, unscripted, and attributed to a named person.

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