Customer story · Share One
Invigo Media Boosted Demo Bookings by 30% Using Share One Video Testimonials
Giovanni Santoriello · Recorded 8/14/2024
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- Share One · August 14, 2024
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Individual results vary. This is one customer's first-hand account of their own experience, recorded on camera and published unedited. It is not medical advice, and nothing here is intended to diagnose, treat, cure, or prevent any condition. Talk to a qualified healthcare professional before making decisions about your health.
Giovanni Santoriello, marketing team lead at Invigo Media, reports that Share One helped the agency achieve a 30% increase in demo bookings after adding video testimonials to their landing pages. By automating the difficult manual process of gathering and editing client stories, Share One provided authentic social proof that significantly improved conversion rates across Google and Facebook campaigns.
At a glance
- Primary Use Case
- Automating the collection and editing of client video testimonials for landing pages.
- Reported Result
- 30% increase in demo bookings and improved click-through rates in newsletters.
- Key Benefit
- Replaced a difficult manual outreach and editing process with a full-service solution.
“The moment we added video testimonials to the landing pages we saw about a 30% increase in demo bookings.”
“You guys help us step by step in the sense that you help us with the gathering of the testimonials... that was obviously something that we used to do manually which was quite difficult.”
“A video of an actual physical client which is what you guys provide is so much better [than AI].”
The interview
Why did you decide to add video testimonials to your landing pages?
The reason why we look to add video testimonials to our landing pages and pages on our website because we were getting quite a low uptake in demo bookings via our marketing efforts on Google and Facebook and the moment we added video testimonials to the landing pages we saw about a 30% increase in demo bookings.
What is your professional opinion on the value of video testimonials?
As somebody who's been in marketing for many years I've always believed that having video testimonials creates a sense of rapport and trust with clients and by having a video testimonial on something like a landing page when somebody goes through one of our marketing channels and lands on the landing page it creates that sense of trust and therefore they would want to effectively book a demo with us.
How would you describe the experience of working with Share One?
I think it's been an absolutely pleasurable experience in the sense that you guys help us step by step in the sense that you help us with the gathering of the testimonials, you help us reach out to our clients, that was obviously something that we used to do manually which was quite difficult and I think obviously you guys have created a beautiful business around this all.
How are you using the testimonials across your digital presence?
Obviously got a testimonial page on our website as well and that obviously allows people when they kind of navigating through our website, to kind of go and get a sense of who the type of clients that we work with which really helps. Furthermore we've also added the video testimonials to our newsletters which has helped with our positive rate and the amount of people that are clicking on our links and going to our websites and booking demo's with us.
What makes Share One's approach better than manual production or AI?
I mean, it's been absolutely amazing like I said it's very hard to kind of get video testimonials from clients, editing them and getting all of the stuff involved is quite like a timeless and extensive process and with you guys. I mean, you pretty much helped with absolutely everything which has helped us tremendously. In today's day and age with testimonials, I mean you can just generate this off AI whereas a video of an actual physical client which is what you guys provide is so much better.
Would you recommend Share One to others?
I would most certainly recommend Share One. You guys are definitely the experts and you make the whole process much easier than having to do it ourselves. I rarely speak highly of you guys to my coo at Wishpond and I said to them that we should use the same services for Wishpond as well.
Frequently asked
Is it difficult to get video testimonials from busy clients?
Giovanni Santoriello noted that gathering testimonials manually was previously 'quite difficult' and a 'timeless and extensive process.' He found that Share One was able to get the testimonials much easier than his team could by handling the outreach and editing step-by-step.
How do video testimonials impact landing page conversions?
According to Giovanni, Invigo Media saw a 30% increase in demo bookings immediately after adding Share One video testimonials to their landing pages. He believes the videos create a sense of rapport and trust that static text cannot achieve.
Can video testimonials be used in email marketing?
Yes, Giovanni reported that adding these video testimonials to their newsletters helped their 'positive rate' and increased the number of people clicking links to book demos.
Full transcript
About Share One
Share One
Official site: www.share.oneShare One is a full-service testimonial platform that uses human reporters to capture real customer stories and transform them into high-converting video testimonials. They serve founders and marketers by shifting brands from static quotes to an automated, on-demand generator of humanized video stories. As Giovanni Santoriello experienced, Share One manages the entire process from client outreach to final editing, removing the friction of manual production.
- Industry
- Video Marketing Technology
Topics
- video marketing
- conversion rate optimization
- healthcare marketing
- social proof
- lead generation
- b2b saas
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How this story was recorded
Was Giovanni Santoriello paid or coached to say this about Share One?
No. Share One records unedited answers to a fixed set of questions, so what Giovanni Santoriello says is what Giovanni Santoriello said. That's the point of video: you can judge the tone yourself. Businesses collect these honest stories at share.one.
Recorded and verified with Share One. Published as recorded — unpaid, unscripted, and attributed to a named person.
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