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Customer story · Close it Now

Plumbing Owner Reaches $150K Monthly Revenue Through Structured Sales Coaching

Calvin Ferguson · Recorded 8/18/2026

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Share One · August 18, 2026
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Calvin Ferguson, owner of Willway Plumbing and Gas, achieved $150K in monthly revenue after implementing the Close It Now sales training program. Within three months of coaching with Sam Wakefield, Ferguson reported a significant increase in his close rate and average ticket size by mastering communication skills to uncover deep customer needs.

At a glance

Primary Use Case
Converting larger jobs and increasing average ticket size
Reported Result
$150,000 monthly revenue
Time to Value
2 to 3 months
Before you know it, I was doing 150K a month and it's like, holy cow. Close It Now has just unleashed a beast.
I'm able to uncover the real drivers of why I'm in a client's household... it's helped me tremendously in terms of my sales and making good, authentic sales that are full of integrity.
Looking at the trajectory I was on then compared to the trajectory I knew I wanted to be on, it seemed that Sam was that Delta to get where I wanted to go.

The interview

Who are you and what is your business?

My name is Calvin Ferguson. I live in Annandale, Virginia, outside of Washington, DC, and I am the owner and operator of Willway Plumbing and Gas.

What were your primary business pain points before discovering Close It Now?

I was having a hard time converting larger jobs, having a hard time getting larger average tickets, and just kind of having a hard time like communicating and getting on the same level as the customer and finding deeper issues.

Did you have any hesitations before joining the program?

I had a ton of initial hesitations. I learned about Sam when he was having a three-day event up in Boston, his Relentless event. He gave his coaching pitch and I was just like, 'gosh, not another one of these guys. I'm freaking tired of these coaches.'

What changed your mind about working with Sam Wakefield?

Day two of the event came around and I gave it a chance. I really liked the message that Sam had to say, he had good vibes. I felt he was very transparent. Looking at the trajectory I was on then compared to the trajectory I knew I wanted to be on, it seemed that Sam was that Delta to get where I wanted to go.

When did you realize the program was working for you?

I realized the Close It Now program was working for me about two or three months after we started coaching. I noticed I was starting to make sales that I originally wouldn't have made before. Then all of a sudden, they just kept increasing. My close rate was going up. My average ticket was going up.

What specific financial results have you seen?

Before you know it, I was doing 150K a month and it's like, holy cow. Close It Now has just unleashed a beast.

What is the number one benefit of the coaching?

The number one benefit of working with the Close It Now coaching program is way better communication skills. I'm able to uncover the real drivers of why I'm in a client's household. It's helped me tremendously in terms of my sales and making good, authentic sales that are full of integrity.

How has the coaching impacted your personal life?

He has also helped me in my personal life as well. He's that gentle nudge that I need. Those bumpers on the bowling alley to keep you going down the lane. It's great to talk about the personal things that are going on and how they affect the professional thing.

How would you describe the overall experience?

My overall experience working with Close It Now, it has been extremely personable and professional. It's like having a best friend in a sense who's gonna guide you forward toward the right path, but in a very gentle way.

What would you say to someone sitting on the fence about joining?

I would ask them what they want out of life and if they believe they can get that on their own. Do they feel like they need that extra hand up, that extra push? And if they do, without a doubt, wholeheartedly, I always recommend Sam. He's got a heart of gold and does his profession with the highest integrity.

Frequently asked

Is Close It Now just another generic sales coaching program?

Calvin Ferguson initially felt 'tired of these coaches' and was hesitant to sign up. However, after hearing Sam Wakefield's transparent message at a live event, he realized the program offered the specific 'delta' needed to change his business trajectory.

How does Close It Now help with customer communication?

The program teaches better communication skills to uncover the real drivers behind a client's request. Calvin Ferguson noted it helped him find 'deeper issues' and make authentic sales with high integrity.

Does the coaching cover personal growth or just sales?

Calvin Ferguson describes it as a 'wholesome encompassing coaching package' that addresses how personal issues affect professional performance, providing a 'gentle nudge' in both areas of life.

Full transcript

I realized the Close It Now program was working for me. I believe it was about two or three months after we started coaching. And it's like, oh, I'm noticing I'm starting to make sales that I originally wouldn't have made before. Then all of a sudden, they just kept increasing. My close rate was going up. My average ticket was going up. then before you know it, I was doing 150K a month and it's like, holy cow. Close It Now has just unleashed a beast. My name is Calvin Ferguson. live in Annandale, Virginia, outside of Washington, DC, and I am the owner and operator of Willway Plumbing and Gas. Some of the pain points in my business before discovering Sam with Close It Now, I was having a hard time converting larger jobs, ⁓ having a hard time getting larger average tickets, ⁓ just kind of having a hard time like communicating and getting on the same level as the customer and finding deeper issues. had a ton of initial hesitations ⁓ before working for Close In Now. I learned about Sam when he was having a three-day event up in Boston, his relentless event. He gave his coaching pitch and I was just like, gosh, not another one of these guys. I'm freaking tired of these coaches. ⁓ So day two of the event came around and I gave it a chance. I really liked the message that Sam had to say, he had good vibes. I can't kind of quantify that, but I felt he was very transparent. And looking at the trajectory I was on then compared to the trajectory I knew I wanted to be on, it seemed that Sam was that Delta to get where I wanted to go. The number one benefit of working with the Close It Now coaching program is way better communication skills. I'm able to uncover the real drivers of why I'm in a client's household. It's like, okay, they have XYZ problem, but how is that really affecting them? So it's helped me tremendously in terms of my sales and making good, authentic sales that are full of integrity. that and he has also helped me in my personal life as well. He's that gentle nudge that I need. Those bumpers on the bowling alley to keep you going down the lane. He has provided so much more value than I could have ever imagined before I signed up. My overall experience working with Close It Now, it has been extremely personable and professional. like having a best friend in a sense who's gonna guide you forward toward the right path, but in a very gentle way. it's it's great to talk about the personal things that are going on and how they affect the professional thing, so it's just such an all-around wholesome encompassing coaching package there. Someone was sitting on the fence about working with Close It Now. I would ask them what they want out of life and if they believe they can get that on their own. I've had these conversations with a lot of friends and then even some other people who are considering working with them and that's always what it comes down to. Do they feel like they need that extra hand up, that extra push? And if they do, without a doubt, wholeheartedly, I always recommend got a heart of gold and who does their profession with the highest integrity.

About Close it Now

Close It Now is a specialized sales training and high-performance coaching company led by Sam Wakefield. It provides a proven step-by-step sales process and custom verbiage designed to help HVAC, solar, and home service professionals transition from trial-and-error to structured systems. Clients like Calvin Ferguson use these strategies to increase average tickets and achieve professional excellence through personable, high-integrity coaching.

Industry
Sales Training

Topics

  • sales training
  • high-performance coaching
  • plumbing and gas
  • revenue growth
  • hvac industry
  • sales professionals

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How this story was recorded

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