Custom Box Agency Nearly Doubled Event Sales Conversions for Financial Freedom 101

Hi, I'm Penelope Jane Smith and I am recording this video because I am a big fan of the Custom Box Agency. I have been teaching and training for over 20 years and leading events including my Financial Freedom 101 online 3D event which is why I hired them because I really wanted to up level that experience, so now when people come to the online event you know I didn't want it to just feel like a super long webinar I want it to be an experience and so now when people register for the financial freedom 101 event they get this gorgeous box full of rip and reveal envelopes and surprises and fun goodies to help them do activities and integrate with their learning and so I will say that since implementing the CBA box in our events our conversion actually almost doubled. So this has definitely been a big up level for us and I just absolutely love it so if you are a speaker, author, coach, someone with an audience, especially if you lead events this is definitely something that I would encourage you to consider. I was really excited about working with Custom Box Agency because we really lean into our corporate values around connection and freedom and growth and integrity and generosity and from that place we really want to create a wow experience for everybody that attends our events and joins our programs and the more we can gamify it and make it engaging and interesting and fun the better for everybody so we were already sending out like a purple packet of stuff to people that registered for our Financial Freedom 101 event that had like a workbook and some quirks for an activity that we do on Friday and some fun things like that and having a custom box just felt like it was going to really uplevel the whole experience. So since implementing the Custom Box for our Financial Freedom 101 event we actually almost doubled our conversion at the event and I think a big part of that was just really up leveling the experience with the box and having people do the rip and reveal envelopes and the assessment and the journey map and some of these fun elements that we incorporated into the box I think it really helped up the engagement and ultimately up the sales. My biggest concern with implementing the Custom Box is this going to be substantially more expensive than the envelopes that we currently send out to workshop participants? and is that extra money going to give us an ROI, right? Like is this actually going to make sense with the numbers and so we looked at what it would cost to send out the box versus the envelopes and actually the cost of the box was less so I was like, rock on. However, I didn't calculate the shipping and handling so with the shipping and handling it's actually more. and I think it might have been good that I didn't know that but still like when I put it all into my revenue model I'm like I think that it went from about $35 per person to $44 a person. right? so is that extra $9 a person Is that going to give us a big bump in our conversion and make even more raving fans we felt that ultimately, yes and so far we're seeing that in the conversions at the event so far so good My biggest concern with implementing this new box over what we're already doing the envelopes that we were sending out is what would be the difference in cost and would that ultimately make sense so once we ran all the numbers with everything we wanted to put in the box because obviously we have choice about how expensive the box ends up being but what we ended up with ended up being about $9 more per person than what we were doing now and so when I was creating my revenue model I had to look at do I believe that investing an extra $9 per participant is ultimately going to give us a better ROI in terms of sales conversion, in terms of people becoming advocates and wanting to refer us and what we're seeing so far is yes. If you're just getting started with your business and you're not totally sure what your niche is and you're not totally sure what your program is like I wouldn't do this yet. However, if you have a body of work and you lead events and you have programs and you are pretty clear on your messaging then the Custom Box Agency is just such an amazing resource for really up leveling that whole experience for your clients and turning them into raving fans and advocates. Custom Box Agency is the best at creating your wildest dream ideas and then turning them into a real actual box that you can be super proud of.