Customer story · Event Profit Engine
Pedro Jerez Learns Systematic Event Design and High-Conversion Pitching Strategies
Pedro Jerez
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Pedro Jerez of Mad Events Media reviewed Event Profit Engine, stating the event provided a systematic breakdown of event success. Jerez highlighted three critical pillars: filling events, mastering the pitch and offer creation, and cohesive event experience design. He noted the high caliber of speakers and Alex Moscow’s 15 years of industry expertise.
At a glance
- Primary Use Case
- Learning systematic event design and offer pitching
- Key Methodology
- Three-part system: Filling, Pitching, and Experience Design
- Expertise Level
- 15 years of event industry knowledge
“I wouldn't just walk here. I would run here.”
“Alex is such a phenomenal facilitator, teacher, and just a wealth of knowledge of being in this event space for the last 15 years.”
“He's broken down everything in an incredibly systematic way... from how to fill your events to the part that freaks a lot of people out, which is actually how to pitch.”
The interview
How do you feel about the time investment required for this event?
I'm busy and I'm incredibly selective about what I give my time to. It is the one resource that I protect beyond everything in my life. And this event was absolutely worth it. I wouldn't just walk here. I would run here. If you're thinking about doing this, don't hesitate. Alex is the real deal.
Why was it important for you to attend Event Profit Engine?
My entire life, the way that I've learned and got into this stage of my life is I just find the people who are the best in the world at what they do, and find a way to be in the same room as them. I find a way to be in proximity with them. Alex is such a phenomenal facilitator, teacher, and just a wealth of knowledge of being in this event space for the last 15 years.
What was your favorite part of the event?
Just how he's broken down everything in an incredibly systematic way. You know, from how to fill your events to the part that freaks a lot of people out, which is actually how to pitch during your events and actually come up with your offers. And then the actual event experience design, which makes up a cohesive event experience.
What was your biggest takeaway from the experience?
My biggest takeaway is just the nuances in especially the event experience design. And I think I learned as much by just seeing how he did his event and how he designed the entire experience for all the attendees as much as I learned from what he was teaching.
What did you think of the other speakers and attendees?
The people on the panel were absolutely incredible, top-caliber individuals who've put on some of the most world-class, legendary events. Alex has a way of attracting really wholesome, conscious, brilliant human beings and putting them all in the same room.
Frequently asked
Is the Event Profit Engine worth the time for busy professionals?
Pedro Jerez, who describes himself as incredibly selective with his time, stated the event was 'absolutely worth it.' He emphasized that he wouldn't just walk, but would 'run' to attend again due to the high value provided.
What does Alex Moscow teach about event offers?
According to Pedro Jerez, Alex Moscow breaks down the part that 'freaks a lot of people out,' which is how to pitch during events and how to actually construct the offers presented to the audience.
What is the quality of the community at Event Profit Engine?
Jerez noted that Alex Moscow attracts 'wholesome, conscious, brilliant human beings.' He specifically praised the panel of teachers as top-caliber individuals who have produced world-class, legendary events.
Full transcript
About Event Profit Engine
Event Profit Engine
Official site: alexjmoscow.com/event-profit-engineEvent Profit Engine is led by Alex Moscow, who brings 15 years of experience in the event industry to help creators and entrepreneurs master live events. The program provides a systematic framework covering event marketing, offer pitching, and attendee experience design. It serves high-level professionals looking to create world-class, profitable events through proximity to industry experts.
- Industry
- Event Marketing and Consulting
Topics
- event production
- entrepreneur
- event monetization
- event profit engine
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How this story was recorded
Who recorded this video testimonial for Event Profit Engine?
Pedro Jerez recorded it themselves — no film crew, no studio. Event Profit Engine sent a single Share One link, and the story was captured straight from Pedro Jerez's own phone or laptop browser. Any business can collect the same kind of first-person video at share.one.
Recorded and verified with Share One. Published as recorded — unpaid, unscripted, and attributed to a named person.
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