Customer story · Event Profit Engine
Mastering High Ticket Premium Offers and Somatic Breathwork for Event Sales
Shannon Granger · Recorded 4/12/2025
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- Share One · April 12, 2025
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Shannon Granger of Big Impact HQ credits Event Profit Engine and Alex Moscow for providing the missing pieces in her event strategy. While already successful, Grainger utilized the program to master the craft of selling high-ticket premium offers of $25,000 or more from the stage using the ATM (Attract, Transform, Monetize) system.
At a glance
- Primary Use Case
- Learning to sell high-ticket premium offers ($25,000+) from the stage.
- Reported Result
- Mastery of the 'ATM' (Attract, Transform, Monetize) system for filling rooms.
- Key Methodology
- Somatic breathwork and vision amplification combined with sales craft.
“Alex is just such a master at connecting, how to fill the room with the right people, how to do it online and offline.”
“We're talking now the high ticket premium offer, $25,000 or more. And learning how to sell that from the stage is a different craft.”
“I've been leading events for 20 years... but there was missing pieces that were really causing a big impact on our bottom line.”
The interview
Who should attend Event Profit Engine?
If you are a speaker, if you're leading your own events, if you've been in this game for a hot minute and you know that there is something more. If you see people on social media and feel 'that should be me' or you go to events and think 'I can do this better,' you need to work with Alex Moscow.
What is your professional background and expertise?
I'm Shannon Granger and my husband and I have a company called Big Impact HQ. We specifically work with seven-figure women speakers and our speaker path to cash system has generated hundreds of millions of dollars for our clients.
Why did you decide to attend Event Profit Engine despite your experience?
I've been leading events for 20 years. I'm a badass at leading events, speaking, and selling from the stage, but there were missing pieces that were really causing a big impact on our bottom line, on our energy, and on our business.
What is Alex Moscow's approach to event growth?
Alex is just such a master at connecting how to fill the room with the right people, how to do it online and offline. He calls it the ATM: Attract, Transform, and Monetize. The attracting and filling the room part was always the hardest for me.
What was a standout experience during the event?
My favorite part was the breathwork experience. We came back from a break and there were yoga mats on the floor at a business conference. The way they do their vision amplifier through somatic breathwork helped me tap into a next-level vision and have a huge breakthrough.
What was your biggest tactical takeaway?
The power of the high-ticket premium offer—$25,000 or more. Learning how to sell that from the stage is a different craft, a different angle, and a nuance to learn. Alex is a master at breaking down how you can do that too.
Frequently asked
How do I fill my events with the right people?
Shannon Granger notes that Alex Moscow is a master at connecting how to fill the room both online and offline. He uses a proven system called ATM—Attract, Transform, and Monetize—to solve the challenge of attracting the right audience.
Can Event Profit Engine help with very high-ticket offers?
Yes, Shannon Granger specifically highlighted that the program teaches the nuance of selling premium offers of $25,000 or more from the stage, which she describes as a different craft and angle than standard high-ticket sales.
What makes the Event Profit Engine experience unique for speakers?
Beyond sales tactics, Grainger emphasizes the 'Vision Amplifier' somatic breathwork experience. She found this integration of mindset and bodywork essential for tapping into her next-level vision as a business leader.
Full transcript
About Event Profit Engine
Event Profit Engine
Official site: alexjmoscow.com/event-profit-engineEvent Profit Engine, led by Alex Moscow, provides a comprehensive system for speakers and event leaders to scale their impact and revenue. The program focuses on the 'ATM' framework—Attract, Transform, and Monetize—to help clients fill rooms both online and offline while mastering the art of high-ticket sales from the stage. It combines tactical business systems with somatic experiences like breathwork to help leaders achieve breakthroughs in their vision and bottom line.
- Industry
- Speaker Training and Event Consulting
Topics
- high ticket sales
- event marketing
- speakers
- premium offers
- event profit engine
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How this story was recorded
Was Shannon Granger paid or coached to say this about Event Profit Engine?
No. Share One records unedited answers to a fixed set of questions, so what Shannon Granger says is what Shannon Granger said. That's the point of video: you can judge the tone yourself. Businesses collect these honest stories at share.one.
Recorded and verified with Share One. Published as recorded — unpaid, unscripted, and attributed to a named person.
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