Customer story · Live Your Message
Sylvie Boucher Musulinaro Achieves First Sale After Five Years of Dreaming
Sylvie Muslinaro
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Sylvie Boucher Musulinaro achieved her first sale ever through the Live Your Message Activate program. After five years of struggling with sales and feeling like a fraud, she followed her coach's advice to break her training program into smaller series. This strategy allowed her to generate revenue within six months while simultaneously building her content.
At a glance
- Primary Use Case
- Launching a debut coaching and training program
- Reported Result
- Achieved first sale ever after five years of dreaming
- Time to Value
- Six months in the Momentum phase
“For the past five years, I was dreaming of having my own training and coaching program.”
“I didn't want to launch it before it was completed because I felt like a fraud selling a program that didn't exist yet.”
“After six months in Momentum, I finally have my first big sell.”
The interview
Who are you and what program are you currently enrolled in?
Hi. My name is Sylvie Muslinaro. I am in Activate Level, and this is my first year in the program.
What specific milestone are you celebrating today?
I'm celebrating making my first sell ever. For the past five years, I was dreaming of having my own training and coaching program.
What were the primary struggles you faced before joining the program?
I was especially struggling with how to do it and especially how to promote it without sounding like pushy or salesy. I had this vision of this huge training program and I was trying to have it all done and completed before I even started promote.
Why did you hesitate to launch your program earlier?
I didn't want to launch it before it was completed because I felt like a fraud selling a program that didn't exist yet.
How did your coach help you overcome the hurdle of launching a large program?
With the advice of my coach, we broke the program into pieces like series type program so I can start making money as fast as possible as I was building the series at the same time. The coach gave me tips on tools to use to develop my program which really skyrocketed my success.
How did you land your first client?
This is when I decided to reach out to a friend to—well, knowing that perfect client for my new program. And the conversation flowed super well. And it led her to sign up for my first piece of the coaching training program.
How long did it take to see these results?
So after six months in Momentum, I finally have my first big sell.
Frequently asked
How can I sell a coaching program that isn't finished yet without feeling like a fraud?
Sylvie Boucher Musulinaro overcame this by following her coach's advice to break the program into a series-type format. This allowed her to start making money as fast as possible while building the program components simultaneously.
How do I promote my training program without sounding pushy or salesy?
Sylvie found success by reaching out to a friend who was a perfect client match. By using the tools and tips provided by her Live Your Message coach, the conversation flowed naturally and led to a sign-up without feeling forced.
What should I do if I'm struggling to launch a large-scale training vision?
Sylvie recommends breaking the vision into smaller pieces. Instead of waiting to complete a 'huge' program, she launched the first piece of her coaching training after receiving specific tool recommendations that skyrocketed her success.
Full transcript
About Live Your Message
Live Your Message
Live Your Message is a business coaching and training company that helps entrepreneurs build authentic brands and online programs. They serve aspiring coaches and creators, helping them transform their visions into profitable businesses through structured levels like Activate and Momentum. Their methodology focuses on overcoming the technical and psychological barriers to launching and selling digital products.
- Industry
- Business Coaching And Training
Topics
- coaching
- first sale
- business launch
- entrepreneurship
- sales strategy
- training programs
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