Customer story · Miller Growth
Miller Growth Helped Close Deals Faster at a Higher Price Point
Reuben Greensmith · Recorded 12/29/2025
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- Share One · December 29, 2025
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Reuben Greensmith reports that Miller Growth delivered an immediate spike in revenue by helping his team close deals quickly at a higher price point than previously possible. By implementing Ben Miller’s discovery call frameworks and ChatGPT-driven feedback tools, the company transitioned from struggling with new customer acquisition to building a confident, scalable pipeline.
At a glance
- Primary Use Case
- New customer acquisition and pipeline building
- Reported Result
- Closed deals at a higher price point and contract value
- Time to Value
- Immediate (closed deals very quickly)
“We closed a couple of deals very quickly and at a much higher price point contract value than previously.”
“Ben managed to persuade us to be much more ambitious in terms of our pricing strategy... the decision to go with Ben was more than worth it.”
“If you need to get new customers fast, but you also want a vision for your longer term strategy, then Ben is a great choice.”
The interview
What was the first thing that changed after working with Ben?
The first thing that changed was our revenue. We closed a couple of deals very quickly and at a much higher price point contract value than previously. So we saw a big spike in revenue, which was fantastic. But it also gave us much more confidence knowing in which direction we need to head.
How did Ben support you on a tactical level?
He worked with us both in terms of the bigger picture, strategic stuff, but also knowing that he was available for short, quickfire tactical questions. If we were working on a transaction and wanted some tips right there on the app, he was incredibly responsive.
What challenges were you facing before hiring Miller Growth?
Things were going well with our existing customers, but we were really struggling to get new customers in to build our pipeline, and we really didn't know what to do. We had no idea in which direction to move, and we were quite concerned about how we were going to keep growing.
Why did you choose Ben Miller over other options?
We chose Ben Miller even though he was more expensive. After our first very brief call, we just knew instantly that he got us, that he knew what stage we were at. It was really apparent that he knew what he was talking about and was going to cut straight to the chase.
What specific tools or resources did Ben provide?
Ben suggested some short documents he'd written about how to run discovery calls and demos, plus a few other podcasts and blogs. He also had a great tool that he built on ChatGPT, which enabled us to review these conversations afterwards and get automated feedback.
Can you share a specific example of a deal Ben helped with?
We were trying to close one deal in particular, and Ben managed to persuade us to be much more ambitious in terms of our pricing strategy. The deal seemed to stall for a while, and we thought we might lose it, but Ben was always there guiding us in the background. When the deal finally closed, it crystallized that the decision to go with Ben was more than worth it.
What is it like to have coaching calls with Ben?
I really enjoy our calls with Ben and look forward to them. Sometimes they can be tough, but Ben doesn't shy away from having hard conversations. He's very supportive, but he will also challenge us where necessary. It can be mildly uncomfortable, but it's what we need to hear to grow.
Frequently asked
Is Miller Growth more expensive than other sales consultants?
Reuben Greensmith noted that Ben Miller was actually more expensive than other options. However, he chose Miller Growth because it was immediately apparent that Ben understood their specific stage of business and offered direct, expert advice that justified the investment.
How does Miller Growth help with sales call performance?
Ben Miller provides specific resources for running discovery calls and demos, alongside a custom ChatGPT tool. Reuben mentioned this tool allowed the team to review conversations and receive automated feedback to dial in their sales technique.
What is Ben Miller's coaching style like?
Reuben describes Ben as a direct expert who doesn't shy away from hard or uncomfortable conversations. He provides a mix of high-level strategic guidance and quick, tactical support for active transactions via messaging apps.
Full transcript
About Miller Growth

Miller Growth
Official site: www.millergrowth.coMiller Growth Advisory provides strategic, hands-on support for go-to-market execution and commercial function optimization. Led by Ben Miller, the consultancy helps venture-backed B2B startups and scale-ups transition from uncertain strategies to scalable revenue engines. Their approach combines fractional leadership with data-driven diagnostics and tactical tools, such as AI-powered call feedback, to help founders and CEOs double revenue output.
- Industry
- Investment Management
Topics
- sales coaching
- gtm strategy
- revenue growth
- b2b startups
- pricing strategy
- pipeline building
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