C60 Power Automates Customer Storytelling with Streamlined Video Testimonial Production

Speaker 0: We use the share one videos across social media channels. We like to promote our customers as our heroes because they truly are. They're the reason why we do what we do. So you'll see these videos across all social platforms. You'll see it on YouTube. We do summits and educational type content in private environments. We work with various doctors. So these stories are showcased in a variety of different formats at events, at conferences. We recently created our own theme song to inspire people to incorporate C6 into their morning routine. And many of these videos are showcased in our first homegrown music video, which is a lot of fun. But I also use them in email marketing and wherever people wanna know what people are saying about C60, we're utilizing these videos there. My name is Jessica McNaughton. I am the CEO and co founder at C60 Power, shopc60.com, and we manufacture products containing a Nobel Prize winning antioxidant called Carbon 60. It works at the cellular level to help eliminate the toxic burden created by oxidative stress. Most people who take our products note a marked increase in energy and mental clarity in just about thirty days. So since our inception, we have been receiving what I call love letters from our customer base and they write us heartfelt stories about how carbon sixty has changed their life. And it was really important for us to be able to not only quantify and measure all of the success that we were seeing, but we wanted other people to understand what it's like in our world to be on the receiving end. Because these stories are very inspirational and they often lead to people being able to take back control over their health and over time reclaim aspects of their life that they might have forgotten about. I call it powering your purpose. So C60 helps people get enough energy to go back and do what they're supposed to be doing on the planet and really wanted to make sure that other people knew what was going on. We didn't have a system to formalize this and once we connected with the team at ShareOne, what we were able to do was basically automate this process and just rinse and repeat and keep going. So for example, at our customer support desk, if someone would write us one of these love letters, we would instantly turn around and inquire whether or not they would be willing to share their video story. And if they said yes, then they go in a queue and then ShareOne reaches out to them and sets up the interview, works with them directly. Our customer service team provides the customer information once the customer has verified that they'd like to do it. But then ShareOne manages the process from start to finish. They do the editing. They give us a chance to review the testimonial to make sure that there's no claims in there or anything that we wouldn't want somebody to say publicly, And then they finish the publishing of it and turn it over. So it it's become just an automated process. It's very simple. There's almost no lift on our team except for, one or two email communications. And it's it's a very simple streamlined process. And quite frankly, ShareOne operates as an extension of our team at this point. Most people don't want to have a very robust science conversation. They don't want to dive into, they don't have a molecular biology background and they don't really want to have that type of dialogue. If they're going to care about it, they want to know what is it going to do for me. And we found that it's very beneficial to have people just talk from the heart about their personal experiences with the product. And that's the benefit and the opportunity of working with ShareOne. They can capture those heartfelt, stories in regular voices with people that look like them and are experiencing similar issues and challenges in their life. And they're very relatable and they're strictly from the heart. They're not scripted. They're people just saying this is what happened to me. This is why I was skeptical. And they're explaining their journey. From my experience, the ShareOne team has been very cognizant and aware and willing to work with us on any potential claims issues that could occur. I mean out of a heartfelt story, they have a great editing team and they'll take your feedback. If there's some information that you feel crosses the line of what you'd like to communicate publicly, they're more than happy to edit that content out and just make sure that they capture the heartfelt story. So I absolutely would recommend this to other supplement companies and nutraceutical companies as well. And in terms of the pricing for the products delivered and the support that you get, it's a very well balanced, fair pricing structure, and it's very affordable. And I think that, it will only help support and supercharge your marketing efforts.