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Do sales training programs actually work?

40 people answered this on the record, across 10 organisations. The change they described most often was revenue or income growth — 16 of 40 raised it unprompted. 15 described more clients, leads or patients. The timeframe described most often was over a year. Each figure is a count of what someone said in a recorded interview.

Based on interviews recorded up to 2026-06-29. Updated as new interviews arrive.

Individual results vary. This is one customer's first-hand account of their own experience, recorded on camera and published unedited. It is not medical advice, and nothing here is intended to diagnose, treat, cure, or prevent any condition. Talk to a qualified healthcare professional before making decisions about your health.

What the answers had in common

Counts of interviews where the person described this in their own words.

Outcomes described by people answering: Do sales training programs actually work?
What changedInterviewsShare
Revenue growth16 of 4040%
More clients15 of 4038%
Mobility10 of 4025%
Better systems9 of 4023%
Confidence7 of 4018%
Felt supported6 of 4015%
  • So the consistency has come through getting everybody through our sales training program that Melanie helped us put together.Mark Jacoby
  • I've been able to do a better job with sales and communicating with customers and building relationships with customers by first improving myself in my own life.Nathan
  • The clients, you will walk away with some really powerful, practical action steps and I think much more confidence.Shannon Layton
  • And when you bring people together and they're aligned over the same methods and the same procedures and processes, it makes it lot more streamlined.Mark Jacoby

How long it took them

  • 2 – 6 months · 1
  • Over a year · 5

The interviews behind this answer

What they doubted first

  • I didn't want to launch it before it was completed because I felt like a fraud selling a program that didn't exist yet.Sylvie Boucher Musulinaro
  • I almost didn't join Close It Now because I have done so many sales trainings in the past and I felt like it would just be another of the same.Nathan
  • Carla Amthor initially hesitated due to 'common hour thinking' regarding the upfront dollar cost. However, she shifted her perspective to consider the cost of not attending, eventually viewing the programs as a regular, necessary part of her professional rout…Carla Amthor

Follow-up questions they answered

How can I sell a coaching program that isn't finished yet without feeling like a fraud?
Sylvie Boucher Musulinaro overcame this by following her coach's advice to break the program into a series-type format. This allowed her to start making money as fast as possible while building the program components simultaneously. — Sylvie Boucher Musulinaro
How do I promote my training program without sounding pushy or salesy?
Sylvie found success by reaching out to a friend who was a perfect client match. By using the tools and tips provided by her Live Your Message coach, the conversation flowed naturally and led to a sign-up without feeling forced. — Sylvie Boucher Musulinaro
What should I do if I'm struggling to launch a large-scale training vision?
Sylvie recommends breaking the vision into smaller pieces. Instead of waiting to complete a 'huge' program, she launched the first piece of her coaching training after receiving specific tool recommendations that skyrocketed her success. — Sylvie Boucher Musulinaro
How do you manage sales teams working in silos with different experience levels?
Mark Jacoby noted that before HomeCareSales, his teams had a 'mixed bag' of methods that rarely made the phone ring. He solved this by implementing a consistent, neuroscience-based sales training program that got everyone aligned and rolling in the same direction. — Mark Jacoby
Is the HomeCareSales program easy for field reps to actually use?
Yes, Mark Jacoby described the program as easy to digest, grasp, and operationalize in the field. He noted it avoids the confusion found in other programs by meeting people where they are and providing a sensible system. — Mark Jacoby
Can a sales consultant help a large healthcare franchise grow sustainably?
Mark Jacoby reported that HomeCareSales helped his 54 locations grow sustainably rather than just providing an 'overnight pop' in census. The consultants helped them identify who they are and what they are selling to reach the next level. — Mark Jacoby

Where these people were

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