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Do sales training programs actually work?

40 people answered this on the record, across 19 organisations. more clients, leads or patients was the most commonly volunteered theme, appearing in 18 interviews. revenue or income growth was another volunteered theme, appearing in 13 interviews. The timeframe described most often was over a year. These were open-ended interviews, so an unmentioned change should not be read as a result that did not happen.

Based on interviews recorded up to 2026-09-21. Updated as new interviews arrive.

Changes customers chose to talk about

Based on 40 open-ended customer interviews. These are themes people mentioned without being asked to rate every possible outcome. If someone did not mention a change, that does not mean it did not happen.

Themes volunteered by people answering: Do sales training programs actually work?
Volunteered themeInterview mentions
More clients18
Revenue growth13
Better systems9
Felt supported8
Confidence7
Team & hiring4
  • “I've been able to do a better job with sales and communicating with customers and building relationships with customers by first improving myself in my own life.”Nathan
  • “So the consistency has come through getting everybody through our sales training program that Melanie helped us put together.”Mark Jacoby
  • “And when you bring people together and they're aligned over the same methods and the same procedures and processes, it makes it lot more streamlined.”Mark Jacoby
  • “I knew Close It Now was right for me when I listened to the podcast over and over and then I chimed in with Sam on Facebook for more information and he reached out and just made a connection.”Nathan

How long it took them

  • 2 – 6 months · 1
  • Over a year · 3

The interviews behind this answer

What they doubted first

  • “I didn't want to launch it before it was completed because I felt like a fraud selling a program that didn't exist yet.”Sylvie Boucher Musulinaro
  • “I almost didn't join Close It Now because I have done so many sales trainings in the past and I felt like it would just be another of the same.”Nathan
  • “Carla Amthor initially hesitated due to 'common hour thinking' regarding the upfront dollar cost. However, she shifted her perspective to consider the cost of not attending, eventually viewing the programs as a regular, necessary part of her professional rout…”Carla Amthor

Follow-up questions they answered

How do I stop lowering my prices to get clients?
Sandra Lee found that by using Jennifer Diepstraten's method to pull individual high-value pieces from her work, she could move away from a 'race to the bottom' mindset. She realized that by projecting higher value, she attracts different people who are willing to say yes at a higher price point. — Sandra Lee
Can I transition from one-on-one work to group programs?
Yes, Sandra Lee reported that before the program she was mostly working with individuals, but now she is more effectively working with groups while maintaining high-ticket individual offers. — Sandra Lee
How can I explain what I do more clearly at networking events?
Sandra Lee notes that the program helps you become 'crystal clear' about the benefits of what you do, specifically helping those who struggle to describe their value in short 30-second windows. — Sandra Lee
How can I sell a coaching program that isn't finished yet without feeling like a fraud?
Sylvie Boucher Musulinaro overcame this by following her coach's advice to break the program into a series-type format. This allowed her to start making money as fast as possible while building the program components simultaneously. — Sylvie Boucher Musulinaro
How do I promote my training program without sounding pushy or salesy?
Sylvie found success by reaching out to a friend who was a perfect client match. By using the tools and tips provided by her Live Your Message coach, the conversation flowed naturally and led to a sign-up without feeling forced. — Sylvie Boucher Musulinaro
What should I do if I'm struggling to launch a large-scale training vision?
Sylvie recommends breaking the vision into smaller pieces. Instead of waiting to complete a 'huge' program, she launched the first piece of her coaching training after receiving specific tool recommendations that skyrocketed her success. — Sylvie Boucher Musulinaro

Where these people were

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