Do sales training programs actually work?
40 people answered this on the record, across 19 organisations. more clients, leads or patients was the most commonly volunteered theme, appearing in 18 interviews. revenue or income growth was another volunteered theme, appearing in 13 interviews. The timeframe described most often was over a year. These were open-ended interviews, so an unmentioned change should not be read as a result that did not happen.
Based on interviews recorded up to 2026-09-21. Updated as new interviews arrive.
Changes customers chose to talk about
Based on 40 open-ended customer interviews. These are themes people mentioned without being asked to rate every possible outcome. If someone did not mention a change, that does not mean it did not happen.
| Volunteered theme | Interview mentions |
|---|---|
| More clients | 18 |
| Revenue growth | 13 |
| Better systems | 9 |
| Felt supported | 8 |
| Confidence | 7 |
| Team & hiring | 4 |
- “I've been able to do a better job with sales and communicating with customers and building relationships with customers by first improving myself in my own life.”Nathan
- “So the consistency has come through getting everybody through our sales training program that Melanie helped us put together.”Mark Jacoby
- “And when you bring people together and they're aligned over the same methods and the same procedures and processes, it makes it lot more streamlined.”Mark Jacoby
- “I knew Close It Now was right for me when I listened to the podcast over and over and then I chimed in with Sam on Facebook for more information and he reached out and just made a connection.”Nathan
How long it took them
- 2 – 6 months · 1
- Over a year · 3
The interviews behind this answer
WatchSandra Lee Developed a $10,000 High Ticket Offer and Transitioned to Group ProgramsSandra Lee of Miracle Inspirations reviewed High Ticket Sales Success, reporting that the program helped her transition from individual work to effective group programs. By using the High Ticket Offer Formula, she formulated a new $10,000 annual offer and a V…Sandra Lee · High Ticket Sales Success
WatchSylvie Boucher Musulinaro Achieves First Sale After Five Years of DreamingSylvie Boucher Musulinaro achieved her first sale ever through the Live Your Message Activate program. After five years of struggling with sales and feeling like a fraud, she followed her coach's advice to break her training program into smaller series. This…Sylvie Boucher Musulinaro · Live Your Message
WatchInterim Healthcare Achieves Significant Market Share Growth Through Neuroscience-Based Sales TrainingMark Jacoby of Interim Healthcare reports that HomeCareSales delivered a neuroscience-based sales system that successfully aligned 54 locations across 19 owners. By replacing siloed methods with a streamlined, easy-to-digest process, the agency achieved signi…Mark Jacoby · HomeCareSales
WatchClose It Now Delivered Immediate Increases in Closing Ratios and Average TicketsNathan, owner of RE Services, reports that Close It Now delivered immediate increases in closing ratios and average tickets for his sales team and service technicians. By focusing on Sam Wakefield’s mindset approach and accountability principles, Nathan trans…Nathan · Close it Now
WatchHome Care Agency President Achieves $700,000 Revenue Growth in Four DaysCarla Amthor, President of a home care agency, credits Brave Thinking Institute for breaking a 13-year revenue plateau of $1 million. By attending the Hidden Laws of Leadership, Amthor overcame limiting beliefs regarding client turnover, resulting in a strato…Carla Amthor · Brave Thinking Institute
WatchSteady Revenue Growth and Client Acquisition Through Proven Meta Advertising SystemsRon Tongue of Sound Variations reviewed Black Box Social Media, LLC (Your Ad Coach), reporting that his revenue has steadily grown since implementing their strategies. By utilizing the 'Belt Method' and 'Golden Ad Report,' Tongue transformed a struggling busi…Ron Tongue · Black Box Social Media, LLC
WatchPediatrician Overcomes Chronic Pain and Autoimmune Arthritis Through Qigong and MindfulnessLaura Bierwagen credits Urban Monk Productions with helping her overcome ten years of chronic pain and autoimmune arthritis. After attending the retreat and committing to a 100-day Qigong 'gong,' she transitioned from using crutches to performing physical rou…Laura Bierwagen · Urban Monk Productions
WatchShannon Layton Achieved Her First $10,000 Month Using Heart-Based Sales SystemsShannon Layton credits Thrive Academy with helping her achieve her first $10,000 month just three months after starting in January. By implementing Jesse and Sharla’s heart-selling method and structured templates, Shannon transitioned from 'squirreling' betwe…Shannon Layton · Thrive Academy
WatchStreamlined Training and Supportive Team Culture Drive Success for InfiniteAloe MerchandisersPayam Masjedi reports that InfiniteAloe provides a streamlined, step-by-step training process that allowed him to succeed in his first week. By focusing on product strengths and customer interaction, he transitioned from a Costco merchandiser to a confident s…Payam Masjedi · Infinite Aloe
What they doubted first
- “I didn't want to launch it before it was completed because I felt like a fraud selling a program that didn't exist yet.”Sylvie Boucher Musulinaro
- “I almost didn't join Close It Now because I have done so many sales trainings in the past and I felt like it would just be another of the same.”Nathan
- “Carla Amthor initially hesitated due to 'common hour thinking' regarding the upfront dollar cost. However, she shifted her perspective to consider the cost of not attending, eventually viewing the programs as a regular, necessary part of her professional rout…”Carla Amthor
Follow-up questions they answered
- How do I stop lowering my prices to get clients?
- Sandra Lee found that by using Jennifer Diepstraten's method to pull individual high-value pieces from her work, she could move away from a 'race to the bottom' mindset. She realized that by projecting higher value, she attracts different people who are willing to say yes at a higher price point. — Sandra Lee
- Can I transition from one-on-one work to group programs?
- Yes, Sandra Lee reported that before the program she was mostly working with individuals, but now she is more effectively working with groups while maintaining high-ticket individual offers. — Sandra Lee
- How can I explain what I do more clearly at networking events?
- Sandra Lee notes that the program helps you become 'crystal clear' about the benefits of what you do, specifically helping those who struggle to describe their value in short 30-second windows. — Sandra Lee
- How can I sell a coaching program that isn't finished yet without feeling like a fraud?
- Sylvie Boucher Musulinaro overcame this by following her coach's advice to break the program into a series-type format. This allowed her to start making money as fast as possible while building the program components simultaneously. — Sylvie Boucher Musulinaro
- How do I promote my training program without sounding pushy or salesy?
- Sylvie found success by reaching out to a friend who was a perfect client match. By using the tools and tips provided by her Live Your Message coach, the conversation flowed naturally and led to a sign-up without feeling forced. — Sylvie Boucher Musulinaro
- What should I do if I'm struggling to launch a large-scale training vision?
- Sylvie recommends breaking the vision into smaller pieces. Instead of waiting to complete a 'huge' program, she launched the first piece of her coaching training after receiving specific tool recommendations that skyrocketed her success. — Sylvie Boucher Musulinaro
Where these people were
- HomeCareSales · 10
- Close it Now · 5
- 40 Years of Zen · 4
- Live Your Message · 2
- Brave Thinking Institute · 2
- Infinite Aloe · 2
- Chet Holmes International · 2
- Institute of Restorative Health (formerly Restorative Wellness Solutions) · 2
- High Ticket Sales Success · 1
- Black Box Social Media, LLC · 1
- Urban Monk Productions · 1
- Thrive Academy · 1