Customer story · Brand Guarde
Dramatic Improvements in Buy Box Ownership and Unauthorized Reseller Management
Mark Karlan
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Mark Karlan recommends Brand Guarde for their ability to deliver dramatic improvements in Amazon Buy Box ownership and unauthorized reseller management. By implementing their turnkey solution, Karlan’s business successfully policed unauthorized sellers, which he identified as the root cause of buy box and sell-through challenges, allowing his team to focus on growth.
At a glance
- Primary Use Case
- Policing unauthorized resellers to reclaim Amazon Buy Box ownership.
- Reported Result
- Dramatic improvements in management of unauthorized resellers and sell-through.
- Time to Value
- Quickly and easily got started with genuine results seen shortly after.
“My business is now showing dramatic improvements in our management of unauthorized resellers and dramatic improvement in our management of and ownership of the buy box on Amazon.”
“They are a turnkey solution that takes the pressure off of brand managers and marketers so that we can focus on other aspects of growing our business.”
“What surprised me the most about Brand Guarde was how quickly and easily we got started and how quickly we saw genuine results.”
The interview
Who are you and what is your experience with Brand Guarde?
Hi, my name is Mark Karlan. I'm shooting this video because I'm a big fan of Brand Guarde and their services and how they've helped me grow my business.
What was the state of your business before hiring Brand Guarde?
A year ago, my business was relatively new to me, especially being new to the company and as part of a new management leadership team. While I would say our business was healthy, we certainly began to identify certain challenges.
What specific improvements have you seen since implementing their solution?
After implementing Brand Guarde, my business is now showing dramatic improvements in our management of unauthorized resellers and dramatic improvement in our management of and ownership of the buy box on Amazon, which is really the core proposition of what we hired them to do.
How would you describe their working style and service model?
I highly recommend Brand Guarde because they are very focused on what they do. They do it well and they're extremely easy to work with. They are a turnkey solution that takes the pressure off of brand managers and marketers so that we can focus on other aspects of growing our business.
What is the primary way Brand Guarde protects your brand?
Brand Guarde has protected me primarily through the policing of unauthorized resellers. That is the root cause of buy box and sell through challenges.
What surprised you most about working with them?
What surprised me the most about Brand Guarde was how quickly and easily we got started and how quickly we saw genuine results.
What sets Brand Guarde apart from other options?
I found Brand Guarde to be different in their approachability, their perceived honesty and candor about what the challenges were and what the requirements were.
How does their process impact your daily workload?
Brand Guarde's efforts allow me to focus on my business by being very turnkey. They are proactive and they are also reactive, but the process is very simple. The proposition is very simple. They do what they do well and alleviate me from having to do or pay a ton of attention to it, mostly paying attention to the results and the outcomes that are needed.
Frequently asked
Is Brand Guarde easy to implement for new management teams?
Yes. Mark Karlan noted that what surprised him most was how quickly and easily they got started, describing the process as a simple, turnkey solution that takes pressure off brand managers.
How does Brand Guarde help with Amazon Buy Box challenges?
According to Mark Karlan, Brand Guarde addresses the root cause of Buy Box issues by policing unauthorized resellers. This led to dramatic improvements in their ownership of the Buy Box.
What makes Brand Guarde different from other brand protection services?
Mark Karlan found them different due to their approachability, honesty, and candor regarding specific business challenges and requirements.
Full transcript
About Brand Guarde
Brand Guarde
Official site: brandguarde.comBrand Guarde provides brand protection services specifically designed to help businesses manage unauthorized resellers on marketplaces like Amazon. They serve brand managers and marketers by offering a turnkey solution that secures Buy Box ownership and improves sell-through. Their mission is to alleviate the pressure of marketplace policing so leadership teams can focus on business growth.
- Industry
- Amazon Brand Protection Services
Topics
- amazon brand protection
- brand manager
- unauthorized reseller policing
- buy box ownership
- turnkey solution
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How this story was recorded
Who recorded this video testimonial for Brand Guarde?
Mark Karlan recorded it themselves — no film crew, no studio. Brand Guarde sent a single Share One link, and the story was captured straight from Mark Karlan's own phone or laptop browser. Any business can collect the same kind of first-person video at share.one.
Recorded and verified with Share One. Published as recorded — unpaid, unscripted, and attributed to a named person.
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