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Customer story · Brand Guarde

Recovered 95% of Time and Eliminated 70 Weekly MAP Violation Calls

Vicki Tilghman

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Vicki Tilghman of Amerock reports that Brand Guarde transformed their chaotic multi-channel business by automating MAP monitoring and enforcement. By consolidating three tools into one, Amerock recovered 95% of their time, reduced daily manual labor to a 30-minute bi-weekly sync, and eliminated approximately 70 weekly calls regarding pricing disruptions.

At a glance

Primary Use Case
Automated MAP monitoring and unauthorized seller enforcement across four channels.
Reported Result
Recovered 95% of time previously spent in the trenches on pricing violations.
Operational Impact
Reduced daily manual work to one 30-minute call every two weeks.
It was hundreds of thousands of difference in dollars... it sounded too good to be true.
They go into Google and they go three pages deep... to allow us to get back truthfully 95% of our time.
We would receive 70 calls a week, easy... Brand Guarde is protecting me and our Amerock brand in multiple ways under one umbrella.

The interview

What was the state of your business before working with Brand Guarde?

Ten months ago my business was very chaotic because we work through four channels. We are the only manufacturer that goes across all four of these channels. It was nearly impossible to manage our minimum advertised pricing. Monitoring pricing and policies was very difficult to manage; we did not have enough bandwidth and we had to work between three tools versus one.

What made you decide to trust Brand Guarde?

One of our team members who joined our Digcom team identified Brand Guarde as a company that was getting a lot of accolades. We got on a phone call with Joe, the CEO and owner, and he was amazing and very down to earth. I could already tell that he knew what he was doing, and I appreciated the fact that we weren't just little fish in a big sea.

Did you have any hesitations about hiring them?

If there was something that made me hesitant, it would have been the fact that their price was so amazing for all of the things they were telling me they were going to do, it sounded too good to be true. But quite honestly, it was hundreds of thousands of difference in dollars. Joe told me, 'Why would we ever want you to throw $10,000 at $1,000 problem?'

How has Brand Guarde impacted your daily operations?

It has allowed me to focus on my business by pulling me out of the trenches on map violators. This was truthfully, if we were doing it correctly, which we were not, would have taken at least a couple hours a day. We now have a call with them that's 30 minutes every two weeks to touch base on the high level pieces. They build reporting for us so we can easily communicate internally or externally.

What differentiates Brand Guarde from other brand protection services?

Brand Guarde is different by being under one umbrella. The piece I like is where they do go into Google and they go three pages deep as well as our marketplaces to allow us to get back truthfully 95% of our time. They truly stuck to their word on the expense and what they would be doing.

What was the result of their monitoring and enforcement efforts?

With this monitoring of map pricing, it's done substantial work. We would receive 70 calls a week, easy. In addition, they also do a great job curating unauthorized sellers. Products were going out the door to folks selling anywhere without being monitored, causing disruption. Now, my business is a very level playing field; we have a plan and a process.

Frequently asked

Is Brand Guarde's pricing too good to be true?

Vicki Tilghman initially felt hesitant because the price was hundreds of thousands of dollars less than competitors for the same scope of work. However, she found they were true to their word, focusing on efficient solutions rather than overcharging for simple problems.

How does Brand Guarde handle unauthorized sellers?

They curate unauthorized sellers by monitoring marketplaces and searching three pages deep into Google results. Vicki Tilghman noted this 'one umbrella' approach stopped disruptions across all marketplaces where their products were being sold without oversight.

What is the reporting like with Brand Guarde?

Brand Guarde builds custom reporting that allows teams to easily communicate pricing and policy status both internally and externally. This replaced a chaotic system where the team previously juggled three different tools.

Full transcript

Hi, my name is Vicki Tilghman and I'm shooting this video because ten months ago my business was very chaotic because we work through four channels. We are the only manufacturer that goes across all four of these channels. It was nearly impossible to manage our minimum advertised pricing. After working with Brand Guarde, my business is now very much level playing field per se. We have a plan, we have a process. I highly recommend Brand Guarde because they are true to their word, they are very trustworthy, and we're just excited that we can actually start being strategic again and not chasing down unauthorized sellers. Before working with Brand Guarde, my business, monitoring pricing and policies was very difficult to manage. We did not have enough bandwidth and we had to work between three tools versus one. So we really realized we were spending too much money not really utilizing the tools that we needed and needed to go to a more automated support team that could really do the vast majority of monitoring and enforcement. What made me trust Brand Guarde is one of our team members who joined our Digcom team and basically identified Brand Guarde as a company that was getting a lot of accolades, we of course got on a phone call with Joe, who's the CEO and owner, and he was amazing and very down to earth. I could already tell that he knew what he was doing, and I appreciated the fact that we weren't just little fish in a big sea. If there was something that made me hesitant, it would have been the fact that their price was so amazing for all of the things they were telling me they were going to do, it sounded too good to be true. But quite honestly, it was hundreds of thousands of difference in dollars. But what I came to find out is they realized that they could come in, make this a lot easier. And one of the things Joe said is, why would we ever want you to throw $10,000 at $1,000 problem. Brand Guarde is protecting me and our Amerock brand in multiple ways under one umbrella. We price our products based off of what we really know the quality is compared to what's out there. So with this monitoring of map pricing, it's done substantial work. We would receive 70 calls a week, easy. In addition, they also do a great job curating unauthorized sellers. Products are going out the door a lot of the time to folks that are selling on any marketplace or anywhere without being monitored. This was causing a disruption on all the marketplaces. What surprised me, the most about Brand Guarde is they truly stuck to their word. Whether that was on the expense that we'd be paying or what they would be doing. It super surprised me that what they said was true and also how personable their team is. They seem like they're our own brand. They take it to heart if someone's out there disrupting these products that we've put out there. Brand Guarde is different from other brand protection by being under one umbrella. And also the piece I like where they do go into Google and they go three pages deep as well as our marketplaces to allow us to get back truthfully 95% of our time is really what differentiates them. Brand Guarde has allowed me to focus on my business by pulling me out of the trenches on map violators. This was truthfully if we were doing it correctly, which we were not, would have taken at least a couple hours a day. We now have a call with them that's 30 minutes every two weeks to touch base on the high level pieces. They build reporting for us so we can easily communicate internally or externally. I would recommend Brand Guarde because I find them trustworthy and I realize that they know how to make this very easy for companies and open up time for us, but still be very thorough with protection across the board. You really don't need to spend all of this time on brand preservation because Brand Guarde is out there and they can do it. We really enjoy working with them and hope that they can expand under our larger umbrella.

About Brand Guarde

Brand Guarde provides comprehensive brand protection and MAP (Minimum Advertised Price) enforcement services under a single umbrella. They specialize in helping manufacturers and brands monitor marketplaces and search engines to eliminate unauthorized sellers and pricing disruptions. By automating the monitoring and enforcement process, they transform chaotic multi-channel sales environments into level playing fields, allowing brand owners to focus on strategy rather than policing violators.

Industry
Brand Protection and MAP Enforcement

Topics

  • brand protection
  • e-commerce manager
  • map enforcement
  • time savings
  • unauthorized seller removal

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How this story was recorded

Is this a real, verified customer review of Brand Guarde?

Yes. Vicki Tilghman recorded this on video through Share One, so you can see and hear the person behind the words rather than reading an anonymous text review. Businesses that want verified video reviews like this one use share.one.

Recorded and verified with Share One. Published as recorded — unpaid, unscripted, and attributed to a named person.

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