Customer story · Cleaning Business Growth
New Jersey Cleaning Business Achieves Six Times Sales Growth Through Website Optimization
Laura Aguilar · Recorded 4/25/2026
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- Share One · April 25, 2026
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Laura Aguilar of L&A Cleaning Services reports that working with Cleaning Business Growth resulted in her business achieving five to six times its original sales volume. By redeveloping her website to improve lead conversion and providing strategic guidance on Google Local Services Ads, the agency delivered a complete business transformation beyond simple lead generation.
At a glance
- Primary Use Case
- Marketing strategy and website conversion optimization
- Reported Result
- Sales increased 5x to 6x compared to baseline
- Time to Value
- Immediate growth following website redesign
“My business is maybe five times the sales, six times the sales. So actually, it's been a really good experience.”
“She didn't want to sell me something that didn't work for me, so she guide me to the right path.”
“When she explained to me about my website and we redo the website, it was a turning point for my company.”
The interview
Can you introduce yourself and your business?
Hi, my name is Laura Aguilar. I'm the owner of L&A Cleaning Services, and we are located in New Jersey.
What has been the overall impact on your sales since starting?
Since I started working with Ginger or Cleaning Business Growth, my business has always going up and up. And I'm at the point that since the first time that I talked to Ginger, my business is maybe five times the sales, six times the sales.
How did you first connect with Cleaning Business Growth?
I belong to this group of cleaning owners, and it's called CBS. After talking to them, everybody recommends Ginger, so it was an instant trust and connection, so I decide to call her.
What was your initial impression of the consultation process?
We jumped into a interview, and I really, really love the way that she conduct business. She's clear and always honest with her answers. My experience working with Ginger has been extraordinary.
How did the agency handle your needs when your business was still small?
My business was little. When I connect her, she didn't want to sell me something that didn't work for me, so she guide me to the right path. She told me, 'Okay, your business is small, and you don't want to spend all this money doing ads, so go first and do LSA, Google Local Business.'
What sets this agency apart from other marketing companies you tried?
I tried different companies around, and at the end of the day, I always go back to Ginger because it's not just Google ads. She sees my business as a whole. So we jump into these Zoom calls, and she helps me in different areas, even hiring.
What was the specific turning point for your company's growth?
Definitely my turning point was when she actually redo my entire website. I didn't realize how my website that was... I paid money, a lot of money to be built, it was not doing anything to convert all the leads and working with Google. When we redo the website, it was a turning point for my company.
Would you recommend their services to other cleaning business owners?
Definitely I will recommend to hire Cleaning Business Growth because Ginger always talk to you clear and with honesty, and then you will see how your business grow. I'm happier every time that I see my leads. Even with that, she helps me how to close more sales.
Frequently asked
Is Cleaning Business Growth a good fit for small cleaning companies?
Yes. Laura Aguilar noted that when her business was small, Ginger advised her not to waste money on expensive ads immediately, instead guiding her toward Google Local Services Ads (LSA) until she reached a specific revenue threshold.
Does Cleaning Business Growth help with more than just SEO?
According to Laura, the agency looks at the business as a whole. Beyond SEO and ads, they provided guidance on hiring and sales closing techniques during their Zoom strategy calls.
How does a website redesign impact a cleaning business?
Laura described the website redesign as her 'turning point.' She realized her previous expensive website wasn't converting leads, and the new site significantly improved how her business interacted with Google.
Full transcript
About Cleaning Business Growth

Cleaning Business Growth
Official site: cleaningbusinessgrowth.comCleaning Business Growth is a specialized marketing agency that helps cleaning business owners achieve predictable growth through their proprietary Clean Growth™ Framework. They serve small business owners ranging from startups to established companies looking to scale to $1M+. By focusing on revenue generation and holistic business strategy rather than just lead volume, they replace guesswork with a structured system for steady growth.
- Industry
- Cleaning Services
Topics
- residential cleaning
- business scaling
- owner-operator
- website redesign
- sales growth
- marketing strategy
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