Customer story · Close it Now
Transitioning From Technical Sales to High-Level Customer Service and Instant Value
Chris Cesna · Recorded 7/14/2025
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- Share One · July 14, 2025
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Chris Cesna of Perfect Temp Heating and Cooling reports that Close it Now delivered instant value and immediate feedback for his team. By shifting from a high-tech focus to a service-oriented approach, the program provided a professional, flawless experience that helped his small team better understand and meet customer needs through structured engagement.
At a glance
- Primary Use Case
- Transitioning from technical-heavy sales to service-oriented customer engagement.
- Reported Result
- Instant value and immediate feedback on sales practices.
- Time to Value
- Immediate / Right from the get-go
“It's been more geared towards customer service, bringing those values to each customer, getting the customer engaged right from the get-go.”
“Working with Sam and the Close It Now team, it has been very flawless. Extremely professional in all aspects.”
“You will get your instant value immediately... your results will follow as long as you listen, and do the practices that Sam and the Close It Now team implement for you.”
The interview
What has been the most significant benefit of working with Sam Wakefield?
The biggest benefit has been the value Sam has on my team. He has been super responsive to everything, always wanting to engage and figure out how we can learn from each experience.
What were your first impressions of the interaction with Close it Now?
Right from the get-go, my first interaction with Sam over the phone was super responsive. It was very casual and easygoing. I could tell that he was super engaged with myself and with Dave, our owner, and wanting to lead us in the right direction.
How did the coaching process begin for your specific role?
Before we even got anything started, he wanted to know more about my role, what I knew, and what I'm bringing in, and being able to use that as a jumping-off point for us.
How did the actual coaching compare to your expectations of sales training?
I thought it was going to be just what I was used to—other coaching styles like 'Do this to overcome this' or 'Use this talk script.' It's been more geared towards customer service, bringing those values to each customer, and asking the right questions right away to get the customer to feel like you're there to serve them.
What is it like working with the Close it Now team on a professional level?
Working with Sam and the Close It Now team has been very flawless and extremely professional in all aspects. He brings the value of being able to understand the needs of myself and my team.
What advice would you give to someone considering the Close it Now program?
I would say don't hesitate on it at all. It is extremely beneficial. It is one of those where you will get your instant value immediately. You're going to absorb a lot of information, but you're gonna get that instant feedback immediately, and your results will follow.
Frequently asked
How does Close it Now differ from traditional sales coaching?
Chris Cesna noted that while he expected typical talk scripts to avoid difficult questions, the program was actually geared toward high-level customer service and values. It focuses on getting the customer engaged right away so they feel served at the highest level.
Full transcript
About Close it Now

Close it Now
Official site: www.closeitnow.netClose it Now is a specialized sales training and high-performance coaching company led by Sam Wakefield, primarily serving the HVAC, solar, and home services industries. The company provides a structured sales process and custom verbiage designed to help professionals transition from trial-and-error methods to high-performance systems. Clients like Chris Cesna utilize these strategies to move away from purely technical interactions toward a service-first approach that delivers immediate results.
- Industry
- Sales Training
Topics
- hvac
- sales coaching
- project manager
- customer service
- professional development
Watch next
How this story was recorded
How was Chris Cesna's testimonial for Close it Now filmed?
It was filmed remotely through Share One: Close it Now shared a recording link, Chris Cesna clicked it, answered the interview questions on camera, and the video, transcript, and highlights were generated automatically. You can set up the same flow in a few minutes at share.one.
Recorded and verified with Share One. Published as recorded — unpaid, unscripted, and attributed to a named person.
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