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Customer story · Event Profit Engine

Service Driven Coaching Founder Secures 20 High-Quality Connections and 5 Client Leads

Alan Muellegger · Recorded 4/12/2025

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Share One · April 12, 2025
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Alan Muellegger, founder of Service Driven Coaching, utilized Event Profit Engine to scale his business through event sponsorship. Within the first two days, Muellegger acquired five 1-on-1 client leads, three collaboration leads, and 20 high-quality connections. He credits the two-minute stage opportunity for driving immediate audience engagement and crystallizing his brand messaging.

At a glance

Primary Use Case
Event Sponsorship and Lead Generation
Reported Result
20 high-quality connections and 5 client leads
Time to Value
First two days of the event
The two minutes on stage made all the difference. After I had that two minute message on stage, I had people flooding me, asking me questions.
I acquired five 1-on-1 client leads, I acquired three collaboration leads... overall, together I've made 20 high quality connections.
There's become now an increased legitimacy within myself for my own work, which to me is priceless.

The interview

What is your perspective on the future of in-person events?

In-person events are going to be the future. Especially with artificial intelligence being as amazing and incredible as it is, information today is becoming increasingly obsolete. What I think people are really looking for now is connection. Alex clearly runs events at a standard that is just above what anybody is doing in the industry.

Why did you decide to become a sponsor for this event?

Events have been something that I've always been really curious about, and I've been wanting to run them for a really long time, but never have really taken the leap to do so. I'm also in a stage in my business where I've been evolving my messaging, my promise, and who I work with. That requires me to be in new spaces with new leads.

What was the immediate impact of being a sponsor on your brand?

My business's brand has definitely crystallized as a result of sponsoring one of Alex's events. Just by signing up for it, I had to crystallize things. I was committing to this thing, so now I need to make sure that I have the right branding. It forced me to have the right branding and new messaging.

How did the opportunity to speak on stage affect your results?

Alex gave the sponsors the opportunity to have two minutes on stage. I know that doesn't sound like it's a lot, but the two minutes on stage made all the difference. After I had that two-minute message on stage, I had people flooding me, asking me questions, wanting to get to know me.

What specific lead and connection numbers did you achieve?

In the first two days, I just calculated it out. I acquired five 1-on-1 client leads and three collaboration leads in terms of coming and speaking at other people's events. Also, overall, together I've made 20 high-quality connections. I've never been to an event where I've made that many high-quality connections in such a short period of time.

How would you describe the support team and culture?

The support team at Alex's event has been really responsive and they clearly are really aligned on the purpose of his events. The culture that they've built and the service here has been amazing.

Frequently asked

Is event sponsorship worth it for intangible services?

Yes. Alan Muellegger noted that because his coaching work is experiential and intangible, the two-minute stage opportunity provided by Event Profit Engine was essential for demonstrating his value, leading to people 'flooding' him with questions immediately after.

How does Event Profit Engine help with brand messaging?

Alan Muellegger found that the commitment to sponsoring forced him to crystallize his branding and messaging. The process of preparing for the event required him to evolve his promise and define exactly who he works with.

What is the quality of the network at Alex Moscow's events?

Muellegger described the attendees as 'the best of the best in the business.' He specifically sought out this room because he knew Alex attracts the type of high-level people who could utilize his specific coaching services.

Full transcript

in person, events are going to be the future. Especially with artificial intelligence being as amazing and incredible as it is information today is becoming increasingly Obsolete And what I think people are really looking for now is connection. And Alex clearly runs events at a standard that is just above what anybody is doing in the industry. And he just walks the walk in such a way. His team walks the walk in such a way. And so if you're not thinking about events, you need to be. And if you are thinking about events, Alex is the person to help you with it. And so I would highly recommend you come here to get knowledge and knowledge sharing and masterminding with the best of the best in the business. My name is Alan Muhliger and I'm the founder of Service Driven Coaching. For me, I wanted to be a sponsor because first and foremost, events have been something that I've always been really curious about, and I've been wanting to run them for a really long time, but never have really taken the leap to do so. And so when I first and foremost thought the event was about teaching people to run events, I was like, okay, well, I definitely want to attend that. But I also am in a stage in my business where I've been evolving, my messaging, evolving, my promise, evolving who I work with. And so that requires me to be in new spaces with new leads, with people who I know can really use the services that I have. just knowing Alex and knowing his content and the kind of people that he attracts and the type of people who come to these events, I was like, I want to be in that room with those people. Because the hunch was that there was going to be the right people in the room for me. my business's brand has definitely crystallized as a result of sponsoring being a sponsor at 1 of Alex's events. Just because first of all, just by signing up for it, I had to crystallize things, right? So it's like I was like, okay, I'm committing to this thing. So now I need to make sure that I have the right branding. And it forced me to have the right branding and new messaging and all that. But the opportunity to be on stage and to really do what I do with people is really important for my work. Because what I do oftentimes is kind of intangible and it's more experiential. And so 1 of the best things about this event is that Alex gave the sponsors the opportunity to have two minutes on stage. I know that doesn't sound like it's a lot, but the two minutes on stage made all the difference. After I had that two minute message on stage, I had people flooding me, asking me questions, wanting to get to know me just from the time I've spent here. In the first two days, I just calculated it out. I acquired, it was five. 1 on 1 client leads, I acquired three collaboration leads in terms of like coming and speaking at other people's events. There are more speaking leads. also overall, together I've made 20 high quality connections and I've never been to an event where I've made that many high quality connections in such a short period of time. So it's provided me, yes, with leads and definitely there will be monetary return and all that. But even more than that, there's become now an increased legitimacy within myself for my own work, which to me is priceless. The support team at Alex's event has been really responsive and they clearly are really aligned on the purpose of his events. the culture that they've built in the service here has been amazing.

About Event Profit Engine

Event Profit Engine, led by Alex Moscow, specializes in teaching business owners how to run and monetize high-standard in-person events. They serve entrepreneurs and coaches looking to evolve their messaging and connect with high-level industry leaders. The program delivers a transformation by providing the framework for successful event execution and high-quality networking opportunities.

Industry
Event Marketing and Consulting

Topics

  • event management training
  • business sponsorship
  • lead generation
  • founder
  • brand crystallization

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How this story was recorded

Who recorded this video testimonial for Event Profit Engine?

Alan Muellegger recorded it themselves — no film crew, no studio. Event Profit Engine sent a single Share One link, and the story was captured straight from Alan Muellegger's own phone or laptop browser. Any business can collect the same kind of first-person video at share.one.

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