Dr. Adam Friedlander Delivers Precision Medicine Through Customizable Genetic Testing and Reporting

So, out of all the genetic testing companies we considered, I chose GeneMetrics primarily for their customizability and also the fact that they have such a great R&D team behind the scenes. Most of the other companies we looked at were very one-size-fits-all, either offering not enough or way too much for most people. And the type of practice that we have really demanded that we have a genetic solution that let us tailor every test and every report to exactly what each individual patient needed. And with GeneMetrics we can do that. My name is Dr. Adam Friedlander and I am the physician/owner of Buoyant, which is a healthcare company in Atlanta. Georgia. A benefit I've experienced as a result of working with GeneMetrics is that anytime a new paper comes out or there's new science, new data or even a new trend, GeneMetrics usually is a step ahead of that. Also I know that any report I generate is going to be continually updated with the latest science and that if something changes our deliverables change with that. What surprised me the most about GeneMetrics has just been how easy it is to work with them. We work with a lot of vendors where after the initial sales call, if any issue comes up, I'm shunted to some person with really no decision-making capability or really the ability to help me with what I need help with. And with GeneMetrics I can make a phone call and be on a meeting with one of the major decision- makers, essentially, right away. And that level of connection and responsiveness has been incredible. GeneMetrics has really helped me improve the quality of care we can deliver by giving us the type of data we need to deliver real precision medicine. Genetics are critically important to the direction healthcare is taking in the new millennium, and the customizability, depth of knowledge that we can get from a GeneMetrics report and from their testing is unparalleled. A unique customization feature for my practice has been that, if there's something in a report that I want to elaborate on or put my own special twist in the way that I like to counsel patients or provide genetic insights, I can make the edit right there in the report and I don't have to do it every single time. I can choose if I want something to be patient-specific or persist through all of my reports to anyone getting that particular piece of information about a particular SNP. And that's something that I can't do with other platforms. So, all of the types of testing that we sell to patients, this has been by far the most popular. We are able to offer useful, actionable testing that is priced much better than what's available elsewhere. And we can customize each individual test for each individual patient without the need to make it astronomically expensive. If you're on the fence about which genetic testing company to choose, I can confidently say that GeneMetrics is the best offering currently available. I was involved in several other startups prior to my current company and had experience with a variety of other genetic testing companies. There's just absolutely no other company that compares to GeneMetrics today.