Sales Exploded Following a Strategic Rebrand and B2B Audience Realignment

Debra Atkinson (00:00) I think a personal shout-out to Trina and Gretchen is that they are just, like, this perfect yin and yang The name of the brand couldn't be better, right? I mean, it's Left Right Labs. It's exactly a left brain/right brain. They work so well together. They give you the balance of everything. It's not as if you're working with one individual and you feel like you need another pair of eyes on it. You have it... right there. It's an all inclusive experience. Hi, I'm Debra Atkinson. I'm the founder of Flipping 50, and I am living right now in Phoenix, Arizona. I am actually in marketing. I help my audience with their marketing, but sometimes when you're in the picture, you can't see yourself. And so it's so helpful, and yet... probably gave me a different kind of lens when working with them as to just how good they were. And so the value was super clear, but... amplified by having the two of them. They take their time to go through the strategy, things that I almost thought, "Well, I don't need that." And listening to them, and allowing them to pull out of me things that I wouldn't have gotten to myself was so valuable. I had had this brand going on for 10 years, but it was ready for a facelift. And we were also going deep into the meta of our audience, and actually serving practitioners, health coaches and trainers who serve my audience. I really had to pull back and make sure, "Am I really speaking to that audience?" So it was super helpful to have somebody else's eyes and lens looking at the words and the images and the flow. The most significant shift in my brand was actually really a split. So it was very distinct between the brand to consumer and the brand to practitioners. But the other piece that really came into play was, we amplified colors that really, it kind of spoke to me. I love my website. I couldn't say that before. So since the rebrand, my business has changed a little bit in, I think the practitioners who come to the pages not only see the brand differently, they see themselves in the brand differently. They see that I'm speaking to them in a way that elevates them already while they're there, which is exactly how I need them to feel. Since Left Right Labs has rebranded my business in both sites, you know, sales have exploded, particularly with the business-to-business side of things. And more importantly than that - and probably more foundationalist - I'm not embarrassed to send people to that site. And that's really where I was. Not embarrassed, but all the way to really proud of that site, and proud of who it speaks to and how it defines the ideal customer. We want them to feel they land there. They're in the right place and they know they're going to be helped. We relay that.