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Customer story · Left Right Labs

Elevated Brand Identity for Four-Time New York Times Bestselling Author

JJ Virgin

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Individual results vary. This is one customer's first-hand account of their own experience, recorded on camera and published unedited. It is not medical advice, and nothing here is intended to diagnose, treat, cure, or prevent any condition. Talk to a qualified healthcare professional before making decisions about your health.

JJ Virgin, founder of Mindshare Collaborative, partnered with Left Right Labs to realign her personal and business brands. The agency successfully translated her expertise into a high-authority identity that resonates with women over 40. By digging deep into her brand's 'vibe' and feelings, they created a website that positions her as a trusted guide and legacy-level authority.

At a glance

Primary Use Case
Dual rebranding for personal brand and business brand (Mindshare Collaborative).
Reported Result
Created a high-authority brand image that accurately communicates to women 40+.
Time to Value
Not stated
They pulled our brands out of us... they found that perfect intersection of the right feelings, the right words, the right vibe.
I've never had a branding company that was so intimately involved at every step. And that makes all the difference.
What they created was a better brand image than I could have ever done for myself on my own because I couldn't see it.

The interview

Which businesses did you work with Left Right Labs on?

I actually worked with Left Right Labs for both of my businesses. My consumer brand, which is really my personal brand, and my business brand, Mindshare Collaborative.

What was the process of defining your brand identity like with Trina and her team?

They pulled our brands out of us. She knew which questions to ask. She was super thorough in asking those questions and kept digging and digging and digging until they found that perfect intersection of the right feelings, the right words, the right vibe to really, really encompass who I am and what I do.

Why did you initially choose to work with Left Right Labs?

Success leaves clues. I chose Left Right Labs initially because they'd worked with so many amazing health influencers, and I loved what I saw.

How did this experience compare to other branding companies you have used in the past?

This wasn't the first time I've worked with a branding company. But I've never had a branding company that was so intimately involved at every step. And that makes all the difference.

What specific shift were you trying to achieve with your personal brand website?

We were really making a shift to really reach out to that woman, 40 plus, who's ready to step into the best time of her life. I didn't feel like my old website communicated that at all. You've got to go between showcasing you but really showcasing you as the trusted authority or the guide so that the people coming in can really see themselves.

How has Trina supported the Mindshare Collaborative community beyond the website build?

She has been such a generous person in our community. She came to our Mindshare Leadership Summit and trained. She showed off our new website, she came and helped us do the introduction of our new website and that was really her on her own dime coming in to do this.

Frequently asked

How does Left Right Labs handle the difficulty of a founder seeing their own brand clearly?

JJ Virgin noted that it is hard to 'see the picture when you're in the frame,' but Trina and her team were able to pull the brand out of her by asking thorough, digging questions until they found the perfect intersection of words and feelings.

What makes Left Right Labs different from other branding companies?

JJ Virgin, who has worked with other branding firms before, highlighted that Left Right Labs is more intimately involved at every step of the process and shows exceptional generosity and care for their clients' communities.

Can Left Right Labs help with both personal and business branding simultaneously?

Yes, JJ Virgin utilized their services for both her consumer-facing personal brand and her B2B brand, Mindshare Collaborative, achieving a cohesive and elevated look for both.

Full transcript

So I actually worked with Left Right Labs for both of my businesses. My consumer brand, which is really my personal brand, and my business brand, Mindshare Collaborative. One of the things Mary Morrissey says that I love is it's hard to see the picture when you're in the And what I felt like was working with Trina and her team, they pulled our brands out of us. What they created when they created this was a better brand image than I could have ever done for myself on my own because I couldn't see it. She knew which questions to ask. She was super thorough in asking those questions and kept digging and digging and digging until they found that perfect intersection of the right feelings, the right words, the right vibe to really, really encompass who I am and what I do. So I always say success leaves clues. And I chose Left Right Labs initially because they'd worked with so many amazing health influencers, and I loved what I saw. And then in working with them, because this wasn't the first time I've worked with a branding company. But I've never had a branding company that was so intimately involved at every step. And that makes all the difference. So it's interesting with my personal brand because we were really making a shift to really reach out to that woman, 40 plus, who's ready to step into the best time of her life. And I didn't feel like my old website communicated that at all. And when you're doing a personal brand, it's always a dance. Because you've got to go between showcasing you but really showcasing you as the trusted authority or the guide so that the people coming in can really see themselves. And the possibility and aspirations for themselves, which I feel that Left Right Labs did a bang on. Trina on the Mindshare side. Not only did she do an amazing job with our website, Mindshare Collaborative, but she also has been such a generous person in our community. She came to our Mindshare. Leadership, summit and trained. She showed off our new website, she came and helped us do the introduction of our new website and that was really her on her own dime coming in to do this. This just shows how much she cares and she's coming and just supported our community to help them out. Just again, being generous, which honestly, that's priceless. Hey, I'm JJ Virgin. I'm a four time New York Times bestselling author, Fitness Hall of Famer, and founder of the Mindshare Collaborative.

About Left Right Labs

Left Right Labs is a brand strategy and design agency that specializes in brand evolution for high-level founders and thought leaders. They serve 6, 7, and 8-figure entrepreneurs by translating complex ideas into clear, high-authority identities. For clients like JJ Virgin, they provide a deep realignment that bridges the gap between a founder's internal power and their external brand expression.

Industry
Brand Strategy Agency

Topics

  • brand strategy
  • health and wellness
  • personal branding
  • website redesign
  • authority positioning
  • thought leadership

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How this story was recorded

How was JJ Virgin's testimonial for Left Right Labs filmed?

It was filmed remotely through Share One: Left Right Labs shared a recording link, JJ Virgin clicked it, answered the interview questions on camera, and the video, transcript, and highlights were generated automatically. You can set up the same flow in a few minutes at share.one.

Recorded and verified with Share One. Published as recorded — unpaid, unscripted, and attributed to a named person.

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