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Customer story · Lightning Marketing

Reversed Three-Year List Decline with Consistent Monthly Lead and Buyer Growth

Robyn Openshaw

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Individual results vary. This is one customer's first-hand account of their own experience, recorded on camera and published unedited. It is not medical advice, and nothing here is intended to diagnose, treat, cure, or prevent any condition. Talk to a qualified healthcare professional before making decisions about your health.

Robyn Openshaw of Green Smoothie Girl reports that Lightning Marketing reversed a three-year list decline, delivering consistent monthly growth in leads and buyers for over 18 months. Unlike previous contractors, Lightning Marketing provided a 'hockey-stick' upward trajectory in Facebook ads performance, offering predictable results and a collaborative feedback loop for scaling business growth.

At a glance

Primary Use Case
Facebook Ads Management
Reported Result
Consistent monthly list and buyer growth for 18 months
Time to Value
Immediate 'hockey-stick' growth upon starting
When we started working with Lightning Marketing, we just really hockey-sticked upward.
Our leads coming onto our list that were leads that actually buy has grown every single month for a year and a half.
It's just been a solid base hit, double or triple every month since I started working with them.

The interview

What was your situation before working with Lightning Marketing?

Before I started working with Lightning Marketing, I was working with another Facebook ads marketing company, and we got a good trickle of leads. And then when we started working with Lightning Marketing, we just really hockey-sticked upward.

What made you decide to say yes to Lightning Marketing?

What made me say yes to Lightning Marketing was that a colleague had been using them and said that they were his secret weapon. So I reached out to them and we got started about a year and a half ago and we couldn't be happier about it.

Were you hesitant about anything before starting?

If there's anything that I was hesitant about working with Lightning Marketing, it was that, in 17 years of running a digital marketing business, I had worked with so many contractors and the vast majority did not deliver the results that we expected and weren't particularly responsive. And we've really had the opposite experience with Lightning Marketing.

What has surprised you most about the partnership?

The thing that surprised me most about Lightning Marketing is that when we started working with them, our list had been in decline for three years. We had lost a lot of our Google traffic, and when we started working with Lightning Marketing, our leads coming onto our list that were leads that actually buy has grown every single month for a year and a half.

How has your business changed since you started working with them?

My business has changed since I started working with Lightning Marketing in that every month I can count on our list to grow and our buyers to increase. And it's really steady and predictable. And every month I get on the phone with them and I learn where my business is doing well, and we can really pour the gas on things that are working.

Why would you recommend Lightning Marketing to others?

I would recommend Lightning Marketing because there are so many contract firms out there who I've lost five and ten and $15,000 with them before I realized that what they're doing didn't work, and it's just been a solid base hit, double or triple every month since I started working with them. And so a contractor who actually stays in touch with you and helped grow your business and cares about helping you grow your business is worth its weight in gold!

How does Lightning Marketing differ from other contractors you've used?

Lightning Marketing has been really different for us than other contractors we've worked with for 17 years now, in that we really feel like we get a good feedback loop and we're able to really work with them to tailor what they're doing to what we're doing. And I feel like they care about our business and want to see it grow and celebrate it with us.

Frequently asked

Are digital marketing contractors reliable and responsive?

Robyn Openshaw was initially hesitant because, in 17 years of business, she found most contractors failed to deliver results or stay responsive. However, she found the opposite with Lightning Marketing, noting they stay in touch and provide a consistent feedback loop.

Can Facebook ads fix a declining email list?

Yes, Robyn Openshaw reported that her list had been in decline for three years and Google traffic was lost, but Lightning Marketing helped her list grow every single month for a year and a half.

Is Lightning Marketing worth the investment compared to other firms?

Robyn Openshaw recommends them because she previously lost between $5,000 and $15,000 with other firms that didn't work, whereas Lightning Marketing has provided solid 'base hits, doubles, or triples' every month.

Full transcript

Before I started working with Lightning Marketing, I was working with another Facebook ads marketing company, and we got a good trickle of leads. And then when we started working with Lightning Marketing, we just really hockey- sticked upward. What made me say yes to Lightning Marketing was that a colleague had been using them and said that they were his secret weapon. So I reached out to them and we got started about a year and a half ago and we couldn't be happier about it. If there's anything that I was hesitant about working with Lightning Marketing, it was that, in 17 years of running a digital marketing business, I had worked with so many contractors and the vast majority did not deliver the results that we expected and weren't particularly responsive. And we've really had the opposite experience with Lightning Marketing. The thing that surprised me most about Lightning Marketing is that when we started working with them, our list had been in decline for three years. We had lost a lot of our Google traffic, and when we started working with Lightning Marketing, our leads coming onto our list that were leads that actually buy has grown every single month for a year and a half. My business has changed since I started working with Lightning Marketing in that every month I can count on our list to grow and our buyers to increase. And it's really steady and predictable. And every month I get on the phone with them and I learn where my business is doing well, and we can really pour the gas on things that are working. I would recommend Lightning Marketing because there are so many contract firms out there who I've lost five and ten and $15,000 with them before I realized that what they're doing didn't work, and it's just been a solid base hit, double or triple every month since I started working with them. And so a contractor who actually stays in touch with you and helped grow your business and cares about helping you grow your business is worth its weight in gold! Lightning Marketing has been really different for us than other contractors we've worked with for 17 years now, in that we really feel like we get a good feedback loop and we're able to really work with them to tailor what they're doing to what we're doing. And I feel like they care about our business and want to see it grow and celebrate it with us. I'm Robyn Openshaw. My company is Green Smoothie Girl, and I'm in Palm Coast, Florida.

About Lightning Marketing

Lightning Marketing is a Facebook ads marketing company that specializes in driving lead generation and buyer growth. They serve digital marketing businesses and influencers, delivering predictable list growth and a collaborative feedback loop to scale what is working. Their approach focuses on responsiveness and tailored strategies to reverse traffic declines and increase sales.

Industry
Facebook Ads Marketing Agency

Topics

  • facebook ads
  • lead generation
  • digital marketing
  • list building
  • health and wellness
  • business owner

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