Flipping 50 Founder Automates High-Converting Video Testimonials to Build Menopause Community Trust

We have a little WhatsApp group from a very recent retreat we did. And we've got three out of the seven women who have already done their testimonial, but they also come back to the herd, and they say, "this was so easy. If you haven't done this, yet be sure that you go and do it." And I think they feel a little bit like a celebrity and that their opinion matters. So it's not just a task you're asking them to do. They actually end up benefiting and realizing I'm helping to encourage another woman to do this, too. My name is Debra Atkinson. I'm the founder of Flipping 50 and the creator of the Flipping 50 Menopause Fitness Specialist for trainers and health pros, as well as training physicians. I thought I do fitness marketing, I should be able to do this myself. And always in the back of my mind, I thought, I'm going to go and do that. I can interview my people and I know what questions to ask them, but I never did. I never got to it. There was always something more important, more urgent to get done. And I never went and got those. And I knew they made all the difference. We would snap. little screenshots of Facebook comments. So at least they were legitimate. It wasn't just me putting a quote on the website and people could tell they were from real people, but there is nothing like the video testimonial. I know that about my clients, whether it's health professionals and fitness pros or it's women in any stage of menopause. They want to see themselves. They want to hear that sentence say, ⁓ she's just like me, or if it works for her, it'll work for me. And nothing does that like video. So I needed to get them done. And I needed to get real with myself that I was not going to get it done. The pleasant surprise was that the value in a third party doing it probably got better answers than I would have gotten directly interviewing somebody myself. So we are doing a launch right now. So I will use them in the email sequence and I'll use them in the webinars that we're using to attract and tell them about the new product or service. Then we have the video testimonials of people who've gone through the program. So we use them specifically every step of the way. But we've also got some of these testimonials that are evergreen, that are more a testimonial to working with me or to working with our company. I think Share One stands out in a couple of different ways. So they've got a system for sure, but you know, every time I talk to Dan, he is like a bank of ideas. And I walk away thinking I could be doing that!