Interview data
Collecting customer stories: outcome and timeframe data from 11 interviews
Across 11 recorded interviews about collecting customer stories from 1 organisation: more clients, leads or patients was the most commonly volunteered theme, appearing in 4 interviews. These are volunteered themes from open-ended interviews, not success rates, estimates, or survey responses.
Recorded 2025-06-08 to 2026-07-30 across 1 organisation. How these counts are produced.
Changes customers chose to talk about: Collecting customer stories
Based on 11 open-ended customer interviews. These are themes people mentioned without being asked to rate every possible outcome. If someone did not mention a change, that does not mean it did not happen.
| Volunteered theme | Interview mentions |
|---|---|
| more clients, leads or patients | 4 |
| feeling heard and supported by the provider | 3 |
| more confidence in the decision | 3 |
| improved mood, anxiety or stress | 2 |
| revenue or income growth | 2 |
| time saved each week | 2 |
| clearer systems and processes | 2 |
| less pain | 1 |
| improved movement or mobility | 1 |
| team, hiring or delegation wins | 1 |
Interviews by organisation — Collecting customer stories
Where the interviews in this topic were recorded.
| Row | Interviews | Share |
|---|---|---|
| Share One | 11 of 11 | 100% |
Interviews recorded by year — Collecting customer stories
The year the interview was recorded, not the year it was published.
| Row | Interviews | Share |
|---|---|---|
| 2025 | 2 of 10 | 20% |
| 2026 | 8 of 10 | 80% |
Subjects raised alongside Collecting customer stories
Other topics the same interviews were tagged with.
| Row | Interviews | Share |
|---|---|---|
| Video testimonials | 11 of 11 | 100% |
| Video Marketing | 8 of 11 | 73% |
| Automation | 7 of 11 | 64% |
| Social proof and conversion | 6 of 11 | 55% |
| Social Proof | 5 of 11 | 45% |
| Lead Generation | 3 of 11 | 27% |
| Education | 1 of 11 | 9% |
| Executive Coaching | 1 of 11 | 9% |
| Book publishing | 1 of 11 | 9% |
Use this data
These tables are free to quote and republish with attribution to ShareOne Reviews and a link back to this page. A plain-text version is at /data/testimonial-collection.md.