What do real people say about video marketing?
27 people recorded interviews about video marketing across 2 organisations. 13 of them mentioned more clients, leads or patients in their own words. Every figure below is a count of what people said in their recorded interview — not a clinical trial or a survey.
First-hand accounts from people who talked about video marketing in their recorded interview.
What people said changed
Counts of interviews where the person described this in their own words.
- More clients13 of 27 mentioned it
“So since our inception, we have been receiving what I call love letters from our customer base and they write us heartfelt stories about how carbon sixty has changed their life.”Jessica MacNaughton
- Confidence6 of 27 mentioned it
“I always had kind of written testimony, quotes from people and there's just this, trust and connection when you have live real people giving you testimony and so I finally like bit the bullet and said you know we're j…”Laura Frontiero
- Better systems6 of 27 mentioned it
“We didn't have a system to formalize this and once we connected with the team at ShareOne, what we were able to do was basically automate this process and just rinse and repeat and keep going.”Jessica MacNaughton
- Team & hiring4 of 27 mentioned it
“We didn't have a system to formalize this and once we connected with the team at ShareOne, what we were able to do was basically automate this process and just rinse and repeat and keep going.”Jessica MacNaughton
- Revenue growth4 of 27 mentioned it
“We were able to drop soundbites from these testimonials on those sales calls and then send them as follow-up materials for these prospects for our school to understand on a deeper emotional level from women who had wa…”Aleksa Narbutaitis
- Felt supported3 of 27 mentioned it
“So when I heard about Share One and their service, I immediately needed to know more about it.”Spencer Burnett
- Less pain2 of 27 mentioned it
“But I am here to make a difference in the world, I'm here because the, the name of the company Share One is I truly believe that if every single human being on this planet was given the opportunity to share one true s…”Curt Maly
- More energy1 of 27 mentioned it
“Most people who take our products note a marked increase in energy and mental clarity in just about thirty days.”Jessica MacNaughton
Stories in this topic
Showing 12 of 27 interviews.
WatchMindshare Establishes Trust and Relatability Through Automated High-Converting Video Testimonial ProductionJJ Virgin of Mindshare reports that Share One provides the fastest way to establish trust by capturing authentic video stories. By using external reporters, Share One helps Mindshare extract relatable language from customers to promote their mastermind, summi…JJ Virgin · Share One
WatchC60 Power Achieves 20X ROI Using Emotional Video Testimonials for Community EngagementDr. Amie Hornaman of C60 Power achieved a 10-20X ROI by partnering with Share One to produce emotional video testimonials. The videos generated immediate engagement across social media and email, with customers reporting deep personal resonance. Hornaman high…Amie Hornaman · C60 Power
WatchHigh-Quality Video Testimonials That Sell the Product Through Authentic Human StorytellingGreg Kheel of QiVeda reports that Share One delivered high-quality video testimonials that effectively sold his product on their own. By managing the entire outreach and interview process, Share One captured authentic client stories with professional lighting…Greg Kheel · Share One
WatchHow Laura Frontiero Generated $500,000 in Launch Revenue Using Video TestimonialsLaura Frontiero of Bio-Radiant Health used Share One to replace static text quotes with humanized video stories. By investing approximately $3,000 in a package of 15 videos, she generated $500,000 in program sales during a single launch. Frontiero reports tha…Laura Frontiero · Share One
WatchC60 Power Automates Customer Storytelling with Streamlined Video Testimonial ProductionJessica MacNaughton, CEO of C60 Power, uses Share One to transform customer 'love letters' into high-converting video testimonials. By outsourcing the interview and editing process, C60 Power achieved a fully automated system with 'almost no lift' for their i…Jessica MacNaughton · Share One
WatchShare One Doubles Conversions and Cuts Ad Costs in Half via Human TestimonialsCurt Maly of Black Box Social Media reports that using Share One’s human-led video testimonials doubled conversions and cut ad costs in half for his clients. Maly emphasizes that in an era of 'AI slop,' Share One’s 42% success rate in capturing authentic cust…Curt Maly · Share One
WatchTurnkey Video Testimonials That Eliminated Manual Production and Increased Sales ConversionsSpencer Burnett of Execute used Share One to automate his testimonial collection process. By outsourcing the outreach, interviewing, and editing to Share One’s team, Burnett transitioned from an uncomfortable manual process to receiving perfectly edited video…Spencer Burnett · Share One
WatchPremier Research Labs Builds Community and Social Proof Through Humanized Video StoriesNick Labinsky, CEO of Premier Research Labs, uses Share One to capture and share practitioner stories that validate their 35-year history of quality. By implementing Share One's video widget on their homepage, PRL successfully engages B2B customers, reduces b…Nick Labinsky · Share One
WatchIndigo Integrative Health Clinic Automates Video Testimonial Collection to Build RelatabilityDr. Isabel Sharkar of Indigo Integrative Health Clinic uses Share One to capture diverse video testimonials that provide a humanized layer of relatability beyond static quotes. By leveraging Share One’s plug-and-play system, the clinic successfully integrated…Isabel Sharkur · Share One- Share OneWatchShare One Video Testimonials Skyrocketed Enrollment for Feminine Frequency Business SchoolAleksa Narbutaitis of Jessica Zweig Inc. reports that Share One video testimonials skyrocketed enrollment for their online certification program. By outsourcing production, the lean team received branded, edited videos within weeks. These assets were integrat…Aleksa Narbutaitis · Share One
WatchDr. Diane Mueller Eliminates Testimonial Collection Burdens with Seamless Video ProductionDr. Diane Mueller used Share One to automate the collection of high-impact video testimonials for her businesses. By outsourcing the outreach and interview process, she eliminated the manual burden of following up with clients. Mueller reports the service is…Dr. Diamond Mueller · Share One
WatchSarah Phillippe Increases Discovery Call Bookings Using Share One Video TestimonialsSarah Phillippe, owner of Reversing Breast Implant Illness, used Share One to transform her social proof from static text to high-impact video stories. Since implementing these testimonials, she reports a direct increase in discovery call bookings over the la…Sarah Phillippe · Share One
What people were sceptical about first
- “Five years ago when you used to advertise on Facebook, you'd basically say, "Hey Facebook, I want you to run an ad." You didn't really care about the cost.”Curt Maly
- “And there's, I haven't found a company like Share One that is, a scalable model, which is easy to use for the client, which produces high quality video testimonials with, I must say very affordable price.”Otso Lahtinen
- “According to Kristen Nolan, Share One representatives make participants feel immediately at ease because they are professionals who know how to ask the right questions to draw out a person's story naturally.”Kristen Nolan
Frequently asked
- Why are video testimonials better than written quotes for marketing?
- JJ Virgin notes that it is easy for prospects to brush off written quotes, but video allows them to see and connect with a real person. This visual connection helps potential customers realize the product worked for someone just like them, which Virgin describes as 'gold' for a business. — JJ Virgin
- How does Share One help with marketing copy?
- According to JJ Virgin, Share One's reporters listen for specific words customers use during interviews. These authentic phrases can then be integrated directly into marketing materials so that prospects hear themselves in the brand's messaging. — JJ Virgin
- Can video testimonials be used for different types of events?
- Yes, JJ Virgin uses Share One to create tailored content for various needs, including promoting Mindshare's mastermind, summits, workshops, and membership programs by cutting the best footage for each specific use case. — JJ Virgin
- How much time does an entrepreneur need to invest in testimonial production?
- According to Dr. Amie Hornaman, the process was completely hands-off. She only had to nominate potential patients, and Share One handled all contacting, scheduling, and recording. — Amie Hornaman
- Can video testimonials actually drive a measurable return on investment?
- Yes, Dr. Amie Hornaman stated that C60 Power 'easily' achieved a ten to twentyX ROI by sharing these emotional stories with their community. — Amie Hornaman
- How can a business use testimonial videos across different platforms?
- Dr. Amie Hornaman explains that they use the videos everywhere, including their website, social media, and email lists, with Share One providing specific crops for Instagram and YouTube. — Amie Hornaman