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What do real people say about video marketing?

27 people recorded interviews about video marketing across 2 organisations. 13 of them mentioned more clients, leads or patients in their own words. Every figure below is a count of what people said in their recorded interview — not a clinical trial or a survey.

First-hand accounts from people who talked about video marketing in their recorded interview.

What people said changed

Counts of interviews where the person described this in their own words.

  • More clients13 of 27 mentioned it
    So since our inception, we have been receiving what I call love letters from our customer base and they write us heartfelt stories about how carbon sixty has changed their life.Jessica MacNaughton
  • Confidence6 of 27 mentioned it
    I always had kind of written testimony, quotes from people and there's just this, trust and connection when you have live real people giving you testimony and so I finally like bit the bullet and said you know we're j…Laura Frontiero
  • Better systems6 of 27 mentioned it
    We didn't have a system to formalize this and once we connected with the team at ShareOne, what we were able to do was basically automate this process and just rinse and repeat and keep going.Jessica MacNaughton
  • Team & hiring4 of 27 mentioned it
    We didn't have a system to formalize this and once we connected with the team at ShareOne, what we were able to do was basically automate this process and just rinse and repeat and keep going.Jessica MacNaughton
  • Revenue growth4 of 27 mentioned it
    We were able to drop soundbites from these testimonials on those sales calls and then send them as follow-up materials for these prospects for our school to understand on a deeper emotional level from women who had wa…Aleksa Narbutaitis
  • Felt supported3 of 27 mentioned it
    So when I heard about Share One and their service, I immediately needed to know more about it.Spencer Burnett
  • Less pain2 of 27 mentioned it
    But I am here to make a difference in the world, I'm here because the, the name of the company Share One is I truly believe that if every single human being on this planet was given the opportunity to share one true s…Curt Maly
  • More energy1 of 27 mentioned it
    Most people who take our products note a marked increase in energy and mental clarity in just about thirty days.Jessica MacNaughton

Stories in this topic

Showing 12 of 27 interviews.

What people were sceptical about first

  • Five years ago when you used to advertise on Facebook, you'd basically say, "Hey Facebook, I want you to run an ad." You didn't really care about the cost.Curt Maly
  • And there's, I haven't found a company like Share One that is, a scalable model, which is easy to use for the client, which produces high quality video testimonials with, I must say very affordable price.Otso Lahtinen
  • According to Kristen Nolan, Share One representatives make participants feel immediately at ease because they are professionals who know how to ask the right questions to draw out a person's story naturally.Kristen Nolan

Frequently asked

Why are video testimonials better than written quotes for marketing?
JJ Virgin notes that it is easy for prospects to brush off written quotes, but video allows them to see and connect with a real person. This visual connection helps potential customers realize the product worked for someone just like them, which Virgin describes as 'gold' for a business. — JJ Virgin
How does Share One help with marketing copy?
According to JJ Virgin, Share One's reporters listen for specific words customers use during interviews. These authentic phrases can then be integrated directly into marketing materials so that prospects hear themselves in the brand's messaging. — JJ Virgin
Can video testimonials be used for different types of events?
Yes, JJ Virgin uses Share One to create tailored content for various needs, including promoting Mindshare's mastermind, summits, workshops, and membership programs by cutting the best footage for each specific use case. — JJ Virgin
How much time does an entrepreneur need to invest in testimonial production?
According to Dr. Amie Hornaman, the process was completely hands-off. She only had to nominate potential patients, and Share One handled all contacting, scheduling, and recording. — Amie Hornaman
Can video testimonials actually drive a measurable return on investment?
Yes, Dr. Amie Hornaman stated that C60 Power 'easily' achieved a ten to twentyX ROI by sharing these emotional stories with their community. — Amie Hornaman
How can a business use testimonial videos across different platforms?
Dr. Amie Hornaman explains that they use the videos everywhere, including their website, social media, and email lists, with Share One providing specific crops for Instagram and YouTube. — Amie Hornaman

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