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What do real people say about video marketing?

28 people recorded interviews about video marketing across 3 organisations. 13 of them mentioned more clients, leads or patients in their own words. Every figure below is a count of what people said in their recorded interview — not a clinical trial or a survey.

First-hand accounts from people who talked about video marketing in their recorded interview.

What people said changed

Counts of interviews where the person described this in their own words.

  • More clients13 of 28 mentioned it
    “So it's a great place for the, especially where a high bounce rate is going to be at the homepage, and that's where you're using that to basically engage that practitioner or that other B2B customer to ensure that the…”Nick Labinsky
  • Confidence6 of 28 mentioned it
    “I always had kind of written testimony, quotes from people and there's just this, trust and connection when you have live real people giving you testimony and so I finally like bit the bullet and said you know we're j…”Laura Frontiero
  • Better systems6 of 28 mentioned it
    “They feel burnt, they've lost a bit of their trust in doctors and being able to see a testimonial from an actual patient that has had a great experience and to memorialize that through this interview process is just s…”Vincent Pedre
  • Revenue growth4 of 28 mentioned it
    “We were able to drop soundbites from these testimonials on those sales calls and then send them as follow-up materials for these prospects for our school to understand on a deeper emotional level from women who had wa…”Aleksa Narbutaitis
  • Team & hiring4 of 28 mentioned it
    “Like I see a business started, like, in a year or two and, you know, they got a couple of employees, but where do you see, like, these larger businesses that if they just got more testimonials, like they're already do…”Curt Maly
  • Felt supported3 of 28 mentioned it
    “So when I heard about Share One and their service, I immediately needed to know more about it.”Spencer Burnett
  • Less pain2 of 28 mentioned it
    “Having these video testimonials skyrocketed our enrollment. allowed us to, they allowed women who were on the fence to really see themselves in another woman's shoes, whether that was a common industry, a common objec…”Aleksa Narbutaitis
  • Mobility1 of 28 mentioned it
    “We were able to drop soundbites from these testimonials on those sales calls and then send them as follow-up materials for these prospects for our school to understand on a deeper emotional level from women who had wa…”Aleksa Narbutaitis
See the full data tables for Video Marketing →Read the research write-up →

Stories in this topic

Showing 12 of 28 interviews.

What people were sceptical about first

  • “The number one reason I almost didn't join the AI Accelerator program was I guess because I thought I was fairly time poor. I know a lot of people are so always got plenty of projects on the go potentially just another course which you might get into or you m…”Pat Murray
  • “Five years ago when you used to advertise on Facebook, you'd basically say, "Hey Facebook, I want you to run an ad." You didn't really care about the cost.”Curt Maly
  • “According to Kristen Nolan, Share One representatives make participants feel immediately at ease because they are professionals who know how to ask the right questions to draw out a person's story naturally.”Kristen Nolan

Frequently asked

How can a lean team manage video testimonial production without internal expertise?
Aleksa Narbutaitis noted that while they wanted student stories, execution was difficult due to limited expertise in video editing and interviewing. By outsourcing to Share One, they simplified the process to just sending a list of names and receiving finished, branded videos weeks later. — Aleksa Narbutaitis
Are video testimonials better than AI marketing tools for building trust?
According to Aleksa, there is no AI chatbot or marketing hook that markets a program better than word of mouth. She recommends Share One as a 'real human way' to communicate value through voices that matter in an increasingly noisy, AI-replicated world. — Aleksa Narbutaitis
How do you use video testimonials in a high-touch sales process?
Aleksa explains that they used Share One videos as soundbites during sales calls and as follow-up materials. This allowed prospects to see themselves in the shoes of previous students who shared common industries, objections, or pain points. — Aleksa Narbutaitis
Is the AI Accelerator worth it if I am time poor?
Pat Murray initially hesitated to join because he felt 'time poor' and worried it would be just another course he wouldn't finish. However, he found that the program actually saved him time by showing him how to reach the finish line faster on projects that were previously too labor-intensive. — Pat Murray
Can I participate in the AI Accelerator from a different time zone?
Yes, Pat Murray participated from Sydney, Australia, where live meetings occurred at 3 a.m. his time. He stayed engaged by watching replays and utilizing the active WhatsApp group, where he received answers to his questions within thirty minutes. — Pat Murray
How quickly can I see results from Mike Koenigs' programs?
According to Pat Murray, you can get your money's worth after the very first session. He witnessed Mike transform an outdated ten-minute video into a sharp two-and-a-half-minute video in just a few minutes, proving the immediate utility of the tools. — Pat Murray

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