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Does social proof actually increase conversions?

22 people recorded interviews about social proof and conversion across 2 organisations. 12 of them mentioned more clients, leads or patients in their own words. Every figure below is a count of what people said in their recorded interview — not a clinical trial or a survey.

What owners saw in bookings, close rates and ad performance after adding real customer proof to their funnels.

What people said changed

Counts of interviews where the person described this in their own words.

  • More clients12 of 22 mentioned it
    “My name is Lisa Sasevich, and one of the biggest things that I'm constantly having to help people improve in their presentations, on their websites, is having the social proof, having another person say the thing that…”Lisa Sasevich
  • Team & hiring6 of 22 mentioned it
    “We didn't have a system to formalize this and once we connected with the team at ShareOne, what we were able to do was basically automate this process and just rinse and repeat and keep going.”Jessica MacNaughton
  • Confidence5 of 22 mentioned it
    “I always had kind of written testimony, quotes from people and there's just this, trust and connection when you have live real people giving you testimony and so I finally like bit the bullet and said you know we're j…”Laura Frontiero
  • Better systems5 of 22 mentioned it
    “We didn't have a system to formalize this and once we connected with the team at ShareOne, what we were able to do was basically automate this process and just rinse and repeat and keep going.”Jessica MacNaughton
  • Revenue growth2 of 22 mentioned it
    “So it's helped me tremendously in terms of my sales and making good, authentic sales that are full of integrity. that and he has also helped me in my personal life as well.”Calvin Ferguson
  • More energy2 of 22 mentioned it
    “Most people who take our products note a marked increase in energy and mental clarity in just about thirty days.”Jessica MacNaughton
  • Felt supported2 of 22 mentioned it
    “So when I heard about Share One and their service, I immediately needed to know more about it.”Spencer Burnett
  • Mental clarity1 of 22 mentioned it
    “Most people who take our products note a marked increase in energy and mental clarity in just about thirty days.”Jessica MacNaughton
See the full data tables for Social proof and conversion →Read the research write-up →

Stories in this topic

Showing 12 of 22 interviews.

What people were sceptical about first

  • “I had a ton of initial hesitations. I learned about Sam when he was having a three-day event up in Boston, his Relentless event. He gave his coaching pitch and I was just like, 'gosh, not another one of these guys. I'm freaking tired of these coaches.'”Calvin Ferguson
  • “I thought I was getting a high-pressure sales tactic which is not us in the Midwest, especially. And not us at Air Care. But he really, truly showed us how to differentiate ourselves.”Jon Warren
  • “Five years ago when you used to advertise on Facebook, you'd basically say, "Hey Facebook, I want you to run an ad." You didn't really care about the cost.”Curt Maly

Frequently asked

How do I stop losing client testimonials before they get away?
Lisa Sasevich notes that many amazing client stories are often lost because they aren't captured in the moment. She states that when you subscribe to Share One as part of a marketing strategy, those testimonials will never get away from you again. — Lisa Sasevich
Can video testimonials help improve sales presentations?
Yes, according to Lisa Sasevich, having another person say the things circulating in a prospect's mind is essential for conversion. She identifies Share One as the most powerful tool for adding this necessary social proof to presentations and websites. — Lisa Sasevich
Can you introduce yourself and your area of expertise?
I teach sales conversion. I've been doing it for almost twenty years, and I am a world-renowned expert. My name is Lisa Sasevich. — Lisa Sasevich
Is Close It Now just another generic sales coaching program?
Calvin Ferguson initially felt 'tired of these coaches' and was hesitant to sign up. However, after hearing Sam Wakefield's transparent message at a live event, he realized the program offered the specific 'delta' needed to change his business trajectory. — Calvin Ferguson
How does Close It Now help with customer communication?
The program teaches better communication skills to uncover the real drivers behind a client's request. Calvin Ferguson noted it helped him find 'deeper issues' and make authentic sales with high integrity. — Calvin Ferguson
Does the coaching cover personal growth or just sales?
Calvin Ferguson describes it as a 'wholesome encompassing coaching package' that addresses how personal issues affect professional performance, providing a 'gentle nudge' in both areas of life. — Calvin Ferguson

Organisations in this topic

In depth

Written from the recorded interviews on this page.

Does social proof increase conversions? What owners measured after adding video

Based on interviews with Share One customers · August 12, 2026

Social proof is usually argued in the abstract. These interviews are the concrete version: owners describing what moved in their own funnel after they replaced text quotes with recorded customers.

The largest reported swing comes from Curt Maly, who buys media for a living and describes doubled conversions with ad costs cut roughly in half after switching to human testimonial creative. His framing is worth keeping: "Talking about human testimonials right now is probably 1 of the most critical things that people are gonna hear in 2025, 2026." Giovanni Santoriello reports a 30% lift in demo bookings. Sarah Phillippe describes more discovery calls landing in the diary within weeks of publishing.

Where video seems to matter most is late in the decision, not early. Several people describe sending a story after a sales call rather than before one — the prospect has already heard the pitch and now needs to hear it from somebody who is not selling. Others put stories on the pages where hesitation actually happens: pricing pages, booking pages, follow-up email.

For regulated and high-consideration purchases the effect people describe is different again. Clinicians in this set talk less about conversion rate and more about pre-qualification: patients arrive already understanding what the procedure or programme involves, which shortens the consultation and reduces the mismatch.

Treat the numbers here as self-reported and uncontrolled — nobody ran a holdout test. The value is in the direction and the consistency across very different businesses, from a law firm to an ad agency to a plastic surgery practice.

Sources

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