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Do video testimonials lower ad costs?

40 people answered this on the record, across 10 organisations. more clients, leads or patients was the most commonly volunteered theme, appearing in 16 interviews. more confidence in the decision was another volunteered theme, appearing in 8 interviews. The timeframe described most often was over a year. These were open-ended interviews, so an unmentioned change should not be read as a result that did not happen.

Based on interviews recorded up to 2026-09-16. Updated as new interviews arrive.

Individual results vary. This is one customer's first-hand account of their own experience, recorded on camera and published unedited. It is not medical advice, and nothing here is intended to diagnose, treat, cure, or prevent any condition. Talk to a qualified healthcare professional before making decisions about your health.

Changes customers chose to talk about

Based on 40 open-ended customer interviews. These are themes people mentioned without being asked to rate every possible outcome. If someone did not mention a change, that does not mean it did not happen.

Themes volunteered by people answering: Do video testimonials lower ad costs?
Volunteered themeInterview mentions
More clients16
Confidence8
Team & hiring7
Better systems6
Less pain3
Felt supported3
  • “We have to have real clients that have experienced your transformation for us to be able to interview.”Curt Maly
  • “I always had kind of written testimony, quotes from people and there's just this, trust and connection when you have live real people giving you testimony and so I finally like bit the bullet and said you know we're j…”Laura Frontiero
  • “Like I see a business started, like, in a year or two and, you know, they got a couple of employees, but where do you see, like, these larger businesses that if they just got more testimonials, like they're already do…”Curt Maly
  • “What's the actual process, and how are you able to do this so so efficiently and so quickly?”Curt Maly

How long it took them

  • Over a year · 1

The interviews behind this answer

What they doubted first

  • “Five years ago when you used to advertise on Facebook, you'd basically say, "Hey Facebook, I want you to run an ad." You didn't really care about the cost.”Curt Maly
  • “The number one reason I almost didn't join the AI Accelerator program was I guess because I thought I was fairly time poor. I know a lot of people are so always got plenty of projects on the go potentially just another course which you might get into or you m…”Pat Murray
  • “you know, low, medium, high option with a couple of different benefit providers to really find the right plans for Thrive Causemetics at a cost that was even better than we had the year prior.”Grace

Follow-up questions they answered

Will my clients actually agree to do a video interview?
Curt Maly noted he was blown away by Share One's ability to collect testimonials, which the platform achieves through a white-glove invitation process. Share One reports a 42% success rate in getting clients to show up for interviews by treating the experience like a professional news segment. — Curt Maly
Can AI-generated avatars replace real human testimonials?
Maly argues that while tools like HeyGen are useful for education, they should never be used for testimonials. He believes the 'human aspect' provided by Share One is critical to stand out against 'AI slop' and meet Meta's increasing demand for authentic relevance. — Curt Maly
How do video testimonials impact high-ticket sales?
Curt Maly shared a story of a long-term client, Patty, who only committed to a $5,000 event after seeing a video testimonial from a peer with a similar background. Even with 15 years of established trust, the video testimonial was the specific factor that solidified her buying decision. — Curt Maly
Is the AI Accelerator worth it if I am time poor?
Pat Murray initially hesitated to join because he felt 'time poor' and worried it would be just another course he wouldn't finish. However, he found that the program actually saved him time by showing him how to reach the finish line faster on projects that were previously too labor-intensive. — Pat Murray
Can I participate in the AI Accelerator from a different time zone?
Yes, Pat Murray participated from Sydney, Australia, where live meetings occurred at 3 a.m. his time. He stayed engaged by watching replays and utilizing the active WhatsApp group, where he received answers to his questions within thirty minutes. — Pat Murray
How quickly can I see results from Mike Koenigs' programs?
According to Pat Murray, you can get your money's worth after the very first session. He witnessed Mike transform an outdated ten-minute video into a sharp two-and-a-half-minute video in just a few minutes, proving the immediate utility of the tools. — Pat Murray

Where these people were

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