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Does social proof actually increase conversions?

38 people answered this on the record, across 11 organisations. more clients, leads or patients was the most commonly volunteered theme, appearing in 17 interviews. team, hiring or delegation wins was another volunteered theme, appearing in 10 interviews. The timeframe described most often was over a year. These were open-ended interviews, so an unmentioned change should not be read as a result that did not happen.

Based on interviews recorded up to 2026-09-07. Updated as new interviews arrive.

Individual results vary. This is one customer's first-hand account of their own experience, recorded on camera and published unedited. It is not medical advice, and nothing here is intended to diagnose, treat, cure, or prevent any condition. Talk to a qualified healthcare professional before making decisions about your health.

Changes customers chose to talk about

Based on 38 open-ended customer interviews. These are themes people mentioned without being asked to rate every possible outcome. If someone did not mention a change, that does not mean it did not happen.

Themes volunteered by people answering: Does social proof actually increase conversions?
Volunteered themeInterview mentions
More clients17
Team & hiring10
Better systems8
More energy6
Felt supported5
Revenue growth5
  • “If you are looking for a turnkey service to get you more clients almost immediately, then you have to check out what Share One is doing with testimonials.”Spencer Burnett
  • “Das practice has stronger branding, generates more leads that books procedures, close a higher percentage of those who come into the office and maximize the team effort in following up with potential clients.”Giovanni Santoriello
  • “By helping streamline their closing process, Invigo Media helped Dr.”Giovanni Santoriello
  • “Most people who take our products note a marked increase in energy and mental clarity in just about thirty days.”Jessica MacNaughton

How long it took them

  • Over a year · 1

The interviews behind this answer

What they doubted first

  • “Our lead cost was running us somewhere between on the low side, $28 a lead.”Matthew Ferry
  • “I had a ton of initial hesitations. I learned about Sam when he was having a three-day event up in Boston, his Relentless event. He gave his coaching pitch and I was just like, 'gosh, not another one of these guys. I'm freaking tired of these coaches.'”Calvin Ferguson
  • “I run into situations where clients' CPMs, cost per thousand impressions, is somewhere in the two hundred dollar plus range, and that's across multiple accounts.”James Santiago

Follow-up questions they answered

Is it awkward to ask clients for video testimonials?
Spencer Burnett noted that he previously felt uncomfortable and 'stiff' asking clients to talk about his greatness. Share One solved this by acting as a third-party reporter, handling the entire outreach and interview process so the business owner doesn't have to. — Spencer Burnett
How much work is required to get video testimonials with Share One?
According to Burnett, the process is 'turnkey' and requires only providing client emails. Share One handles scheduling, follow-ups with those who haven't booked, and the actual interviewing, reducing the owner's workload to a single 30-minute strategy session. — Spencer Burnett
Are Share One video testimonials good for sales calls?
Yes, Spencer Burnett uses the videos immediately after sales calls or presentations. He sends them to interested prospects so they can hear from people 'just like them' to understand the service benefits and build trust. — Spencer Burnett
How does Black Box Social Media improve lead quality?
According to Matthew Ferry, the team takes over the entire process, asking deep questions to understand the business 'ins and outs.' They use sophisticated targeting to find the exact client base, resulting in higher-quality leads for less money. — Matthew Ferry
What is the benefit of the three-person team at Your Ad Coach?
Matthew Ferry explains that you get a 'trifecta' of expertise: Kurt acts as the master strategist, Nick handles the technical back-end components, and John focuses on constant optimization and execution. — Matthew Ferry
Can Your Ad Coach help scale high-ticket offers?
Yes, Matthew Ferry reported an 'awesome moment' when campaigns generated $3 to $5 leads that successfully converted into his high-ticket thousand-dollar training programs. — Matthew Ferry

Where these people were

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