Is video marketing worth it for small businesses?
40 people answered this on the record, across 7 organisations. The change they described most often was more clients, leads or patients — 18 of 40 raised it unprompted. 9 described more confidence in the decision. Each figure is a count of what someone said in a recorded interview.
Based on interviews recorded up to 2026-09-14. Updated as new interviews arrive.
Individual results vary. This is one customer's first-hand account of their own experience, recorded on camera and published unedited. It is not medical advice, and nothing here is intended to diagnose, treat, cure, or prevent any condition. Talk to a qualified healthcare professional before making decisions about your health.
What the answers had in common
Counts of interviews where the person described this in their own words.
| What changed | Interviews | Share |
|---|---|---|
| More clients | 18 of 40 | 45% |
| Confidence | 9 of 40 | 23% |
| Better systems | 7 of 40 | 18% |
| Team & hiring | 7 of 40 | 18% |
| Felt supported | 4 of 40 | 10% |
| Revenue growth | 4 of 40 | 10% |
- “So since our inception, we have been receiving what I call love letters from our customer base and they write us heartfelt stories about how carbon sixty has changed their life.”Jessica MacNaughton
- “I always had kind of written testimony, quotes from people and there's just this, trust and connection when you have live real people giving you testimony and so I finally like bit the bullet and said you know we're j…”Laura Frontiero
- “We didn't have a system to formalize this and once we connected with the team at ShareOne, what we were able to do was basically automate this process and just rinse and repeat and keep going.”Jessica MacNaughton
- “We didn't have a system to formalize this and once we connected with the team at ShareOne, what we were able to do was basically automate this process and just rinse and repeat and keep going.”Jessica MacNaughton
The interviews behind this answer
WatchDr. Diane Mueller Eliminates Testimonial Collection Burdens with Seamless Video ProductionDr. Diane Mueller used Share One to automate the collection of high-impact video testimonials for her businesses. By outsourcing the outreach and interview process, she eliminated the manual burden of following up with clients. Mueller reports the service is…Dr. Diamond Mueller · Share One
WatchAccelerated Business Growth and Global Networking Through Generous High-Level ConnectionsPetra Brunnbauer reports that Jen Hill Tribe delivered an incredible change in both her business and personal life within six months. By connecting with experts at the top of their fields, she transitioned from feeling limited to thinking globally, gaining im…Petra Brunnbauer · Jen Hill Tribe- PerfectGift.comWatchPersonalized Digital Gifting with Video Messages and Flexible Choice for Family OccasionsLora C. uses PerfectGift.com to solve common retail gift card issues like activation failures and limited selection. By switching to this modern gifting platform, she successfully sent a personalized video birthday card to her daughter, providing the flexibil…Lora C. · PerfectGift.com
WatchReduced Project Time and Costs by Two-Thirds Using AI Accelerator ToolsPat Murray achieved significant efficiency gains with Mike Koenigs' AI Accelerator program, completing projects in one-half to one-third of the usual time at one-third of the cost. Murray highlighted the immediate value, noting that Mike transformed a boring…Pat Murray · Mike Koenigs
WatchC60 Power Achieves 20X ROI Using Emotional Video Testimonials for Community EngagementDr. Amie Hornaman of C60 Power achieved a 10-20X ROI by partnering with Share One to produce emotional video testimonials. The videos generated immediate engagement across social media and email, with customers reporting deep personal resonance. Hornaman high…Amie Hornaman · C60 Power
WatchSmall Business Achieves Fortune 500 Benefits and Culture Through 35-Year Insperity PartnershipDarlene Walker of N. Darlene Walker and Associates reports that Insperity enabled her small business to offer Fortune 500-level benefits, including health insurance and 401(k) plans. By outsourcing payroll and benefits administration, Walker shifted her focus…Darlene Walker · Insperity
WatchNAPA TRACS Reduces Video Production Time from Hours to Minutes with CobblestoneBen Dexter of NAPA TRACS reports that Cobblestone Consulting transformed their training efficiency by turning a process that previously took hours into one that takes minutes. By leveraging Cobblestone’s digital media expertise, NAPA TRACS dramatically increa…Ben Dexter · Cobblestone Consulting
WatchC60 Power Automates Customer Storytelling with Streamlined Video Testimonial ProductionJessica MacNaughton, CEO of C60 Power, uses Share One to transform customer 'love letters' into high-converting video testimonials. By outsourcing the interview and editing process, C60 Power achieved a fully automated system with 'almost no lift' for their i…Jessica MacNaughton · Share One
WatchShare One Doubles Conversions and Cuts Ad Costs in Half via Human TestimonialsCurt Maly of Black Box Social Media reports that using Share One’s human-led video testimonials doubled conversions and cut ad costs in half for his clients. Maly emphasizes that in an era of 'AI slop,' Share One’s 42% success rate in capturing authentic cust…Curt Maly · Share One
What they doubted first
- “The number one reason I almost didn't join the AI Accelerator program was I guess because I thought I was fairly time poor. I know a lot of people are so always got plenty of projects on the go potentially just another course which you might get into or you m…”Pat Murray
- “Five years ago when you used to advertise on Facebook, you'd basically say, "Hey Facebook, I want you to run an ad." You didn't really care about the cost.”Curt Maly
- “Simon Eckel notes that prospective clients are often skeptical and need trust signals from real people. BVital uses Share One to capture human stories that prove they are 'real humans trying to help the world' rather than a scam.”Simon Eckel
Follow-up questions they answered
- How much effort is required from the business owner to get testimonials?
- According to Dr. Diane Mueller, the process is incredibly simple. She only had to provide a list of names and emails and notify her clients that Share One would be reaching out, after which the team handled every step of the follow-up and production. — Dr. Diamond Mueller
- Is Share One worth the investment for a small business?
- Dr. Mueller states that Share One is one of the cheapest investments a person can make from a marketing standpoint. She believes the value provided in drawing out impactful details from clients far exceeds the price they charge. — Dr. Diamond Mueller
- Where can these video testimonials be used effectively?
- Dr. Mueller plans to use the videos on her website to build a 'wall of love,' in social media posts, and within email campaigns to provide social proof that backs up her marketing copy and calls to action. — Dr. Diamond Mueller
- Is Jen Hill Tribe effective for international business leaders?
- Yes. Petra Brunnbauer, based on the west coast of France, highlights that the tribe helps members start thinking bigger and more global, removing the perceived limits that often keep businesses small. — Petra Brunnbauer
- What is the culture of the Jen Hill Tribe community?
- Petra Brunnbauer describes the culture as one of absolute generosity where members freely offer ideas, insight, and strength without expecting anything in return, creating a value-based exchange. — Petra Brunnbauer
- Does Jen Hill Tribe offer more than just business networking?
- According to Petra Brunnbauer, the tribe significantly impacts personal life through self-development, helping members align with like-minded people and find an exciting professional path. — Petra Brunnbauer
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