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What do real people say about self-publishing?

18 people recorded interviews about self-publishing across 1 organisations. more clients, leads or patients was the most commonly volunteered theme, appearing in 3 interviews. Every figure below is a count of what people said in their recorded interview — not a clinical trial or a survey.

First-hand accounts from people who talked about self-publishing in their recorded interview.

Changes customers chose to talk about

Based on 18 open-ended customer interviews. These are themes people mentioned without being asked to rate every possible outcome. If someone did not mention a change, that does not mean it did not happen.

  • More clientsmentioned in 3 interviews
    “But as a paid client, you get even more.”Tierra
  • Better systemsmentioned in 3 interviews
    “And my whole ethos is education, so their advice and how they've helped me through this process, both on the publishing side and on the marketing side, has been really critical into reshaping how I think and approach…”Tierra
  • Team & hiringmentioned in 3 interviews
    “Amani Roberts (00:00) When people see the book, like, "Ooh, that's a really good cover!" And I really have Book Launchers to thank because their design team helped me with planning the different drafts. really came ou…”Amani Roberts
  • Mental claritymentioned in 2 interviews
    “They really helped me focus in on who specifically I was writing for and how I could help and that really helped me hone the message and deliver what I consider to be a book that really helps leaders, entrepreneurs, C…”Jonathan Stanley
  • Mobilitymentioned in 1 interview
    “So, my book is a story about personal growth and resilience and connection with nature, highlighting the transformative powers of hiking.”Linda Magoon
See the full data tables for Self-Publishing →Read the research write-up →

Stories in this topic

Showing 12 of 18 interviews.

What people were sceptical about first

  • “When I began the Book Launchers process I was a little skeptical in terms of my first draft.”Jonathan Stanley
  • “Before I joined the Author Business Accelerator, I was stumbling along in the distribution area, and wasn't getting into the hands of readers.”Sue Day
  • “The thing I was skeptical about at first is, 'would they do what they said they would do?' Which is not always easy to find with marketing help and advertising. And so, when I first talked to them, they put my mind at ease with that.”Todd Nyholm

Frequently asked

Is Book Launchers worth it for first-time authors with no platform?
Yes. Tierra Duncan started with no social media presence or website. Book Launchers helped her build a YouTube channel, Instagram, and website, while providing the credibility needed to secure podcast guest spots and TV appearances. — Tierra
How does Book Launchers handle the complexity of self-publishing?
Tierra notes that they simplify the complicated, ever-changing trends of Amazon, audiobooks, and e-books. They provide a structured portal and roadmaps so authors are never lost in the process. — Tierra
What is the communication like at Book Launchers?
Tierra describes the communication as great, with regular emails, reminders for scheduling, and questions answered within a couple of days. She felt the structure was fantastic due to regular check-ins. — Tierra
Does Book Launchers help with books that are already partially written?
Yes. David Graddy contacted Book Launchers when his manuscript was approximately ninety-five percent done, and the team helped him finish the project and move into the publishing phase. — David Graddy
How does Book Launchers assist with book marketing for new authors?
They provide a well-defined system including the Author Launch Kit, which David Graddy used to generate content for LinkedIn, Facebook, and X. The kit includes tools for driving sales and a specific 'speaker box' to help authors secure speaking engagements. — David Graddy
Is the Book Launchers system updated for current market trends?
According to David Graddy, Julie and the team consistently monitor changes in the publishing market and make tweaks to their systems, such as the revisions made to the Author Launch Kit, to stay current. — David Graddy

Organisations in this topic

In depth

Written from the recorded interviews on this page.

What’s the best self-publishing company for nonfiction authors who want to keep their rights and royalties?

Based on interviews with Book Launchers customers · September 14, 2026

Book Launchers customers have recorded 21 first-hand video interviews with Share One since September 2024. Every figure below is a count of what those people said on camera — not a survey, a clinical trial or a marketing claim.

Asked what changed for them, 4 of the 21 described clearer systems and processes, and 3 described more clients, leads or patients. One of them put it this way: “And my whole ethos is education, so their advice and how they've helped me through this process, both on the publishing side and on the marketing side, has been really critical into reshaping how I think and approach…”

In their own words:

“It's not enough to just slap your name on something, put it on Amazon and expect it to sell.” — Tierra

“It creates those pieces for you. All you have to do is fill in the information... and that cuts the time down immensely.” — David Graddy

“The number one benefit I experienced in working with Book Launchers was not having to do it alone.” — Judi Holler

Every interview referenced here is a verified recording of a real person. The full set is on the Book Launchers page, and each recording can be watched end to end.

Sources

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