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Customer story · Vector Marketing

Former Coach Earns $250,000 Annually Selling Cutco After 21-Year Career Break

Jake · Recorded 9/23/2025

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Share One · September 23, 2025
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Jake Scharnhorst, reviewing Vector Marketing, achieved significant financial success by earning an average of $250,000 per year. After a 21-year hiatus, he returned to selling Cutco, generating $50,000 in sales during his first four months part-time before transitioning into a full-time role focused on residential and business gifting sales.

At a glance

Primary Use Case
Transitioning from a full-time coaching career to running a sales business.
Reported Result
$250,000 average annual sales income.
Time to Value
$50,000 in sales within the first 4 months.
My first 4 months back while I was working full time as a strength conditioning coach, I sold $50,000 in Cutco part time.
Average, $250,000 a year.
The opportunity to sell in all different realms is a lot better now, and the support of Vector is great in terms of running your own business.

The interview

What motivated you to start working with Vector Marketing again?

I was looking for a way to run my own business. So I started back with Cutco as a side gig. And my first 4 months back while I was working full time as a strength conditioning coach, I sold $50,000 in Cutco part time, and realized that could be a feasible opportunity to run my own business. So I took the plunge.

What are your current sales results and what markets do you serve?

Average, $250,000 a year. My current Cutco sales success has been residential sales, my first year back with Cutco. Then transitioning into event sales, business gifting, and realty gifting, along with residential sales. I do some in-home demos showing Cutco. I do online demos remotely with residential customers. I work events, small fairs, big shows, state fairs, and I also do business gifting with all sorts of industries and realtors as well.

What was your professional background before rejoining the company?

I sold Cutco in college in 1999 and 2000, just making money for college. Then I had a 21-year career as a strength conditioning coach, and rejoined Cutco in January of 2022.

How did your previous career help you succeed in sales?

I think the big thing is just talking to people, right? Being able to relate to any type of person and customer, and in every industry there's some portion of sales. In strength conditioning, we always had to sell our program and ourselves to athletes and parents. It made it a pretty easy transition to be able to talk to people in all different areas and realms and business owners and being able to relate to them, and build rapport.

What advice would you give to a former representative considering a return?

If someone previously sold and was thinking about coming back and selling Cutco, I would tell them that based on the time that they sold, the programs in Cutco have expanded tremendously. For example, when I sold in 1999, it was all in-home demos. There was no event program. I didn't even have a cell phone. The opportunity to sell in all different realms is a lot better now, and the support of Vector is great in terms of running your own business.

Frequently asked

Is it possible to run your own business through Vector Marketing?

Yes, Jake Scharnhorst used Vector Marketing as a way to run his own business, starting as a side gig before taking the plunge full-time. He notes that the support from Vector is great for those looking to manage their own sales operations.

Can you sell Cutco part-time while working another full-time job?

Jake Scharnhorst successfully sold $50,000 worth of Cutco in his first four months while still working full-time as a strength and conditioning coach. This experience proved the feasibility of the opportunity before he transitioned to it full-time.

How has Vector Marketing changed since the late 90s?

According to Jake, who originally sold in 1999, the programs have expanded tremendously to include event programs, online remote demos, and business gifting, whereas it used to be strictly in-home demos.

Full transcript

Jake Scharnhorst (00:00) I was looking for a way to run my own business. So I started back with Cutco as a side gig. And my first 4 months back while I was working full time as a strength conditioning coach, I sold $50,000 in Cutco part time, and realized that could be a feasible opportunity to run my own business. So I took the plunge. It's worked so far. Jake Scharnhorst, Genesee, Idaho. average, $250,000 a year. My current Cutco sales success has been residential sales, my first year back with Cutco. Then transitioning into event sales, business gifting, and realty gifting, along with residential sales. So I do some in-home demos showing Cutco. I do online demos remotely with residential customers. I work events, small fairs, big shows, state fairs, and I also do business gifting with all sorts of industries and realtors as well. I sold Cutco in college in 1999 and 2000. Just making money for college. Then I had a 21-year career as a strength conditioning coach, and rejoined Cutco in January of 2022. I think the big thing is just talking to people, right? Being able to relate to any type of person and customer, and in every industry there's some portion of sales. So in strength conditioning, we always had to sell our program and ourselves to athletes and parents. So contributed to my ability to be able to sell in that area as well. In a different career, we dealt with all sorts of demographics in terms of student athletes and parents and administrators and coaches. So it made it a pretty easy transition to be able to talk to people in all different areas and realms and business owners and Being able to relate to them, and build rapport, and made that a fairly easy transition. If someone previously sold and was thinking about coming back and selling Cutco, I would tell them that based on the time that they sold, the programs in Cutco have expanded tremendously. So for example, when I sold in 1999, it was all in-home demos. There was no event program. I didn't even have a cell phone. So things were a lot different, and the opportunity to sell in all different realms is a lot better now, and the support of Vector is great in terms of running your own business. So I would say give it a shot.

About Vector Marketing

Vector Marketing is a sales organization that provides individuals, particularly students and young adults, the opportunity to sell Cutco cutlery. They focus on helping individuals develop essential professional skills and earn income through a flexible sales model. As Jake's story demonstrates, the company supports representatives in transitioning from side gigs to full-scale business ownership across residential, event, and corporate gifting sectors.

Industry
Direct Sales Cutlery

Topics

  • sales
  • career change
  • entrepreneurship
  • residential sales
  • business gifting
  • flexible work

Watch next

How this story was recorded

How was Jake's testimonial for Vector Marketing filmed?

It was filmed remotely through Share One: Vector Marketing shared a recording link, Jake clicked it, answered the interview questions on camera, and the video, transcript, and highlights were generated automatically. You can set up the same flow in a few minutes at share.one.

Recorded and verified with Share One. Published as recorded — unpaid, unscripted, and attributed to a named person.

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