Are business events just a loss leader for marketing?

Chris Van Loan II notes that while many entrepreneurs normalize losing money on events, Alex Moscow has distilled a formula that turns events into profitable six or seven-figure assets rather than just top-of-funnel services.

What kind of support can I expect at Alex Moscow's events?

Chris describes a high level of hospitality and intentionality, stating there is always a team available to help with any request, whether it is a strategic connection or a basic question.

Is the networking at Event Profit Engine high quality?

According to Chris, every person in the room is a highly successful entrepreneur, which directly contributed to his 37% year-over-year business growth through the connections made.

Can I get the same transformation from a Zoom call or digital course?

According to Razaak Eniola, digital platforms cannot replace the human connection of looking someone in the eye and shaking their hand. He emphasizes that the transformation happens 'in the room' rather than on the sidelines or through a screen.

What would you say to a business owner considering this event?

I would say to a business owner, just get in the room. It's not just the information, it's about the connection and it's about the transformation that happens. And that's not something that comes from being on the sidelines or even comes from something on Zoom.

Who are you and what is your business?

Hi, my name is Raque Enyola and I am here with Atlas assistance.

What do real people say about event profit engine?

19 people recorded interviews about event profit engine across 1 organisations. 4 of them mentioned clearer systems and processes in their own words. Every figure below is a count of what people said in their recorded interview — not a clinical trial or a survey.

First-hand accounts from people who talked about event profit engine in their recorded interview.

What people said changed

Counts of interviews where the person described this in their own words.

Better systems4 of 19 mentioned it
“And I'm also able to go and connect with a lot of really beautiful individuals in the process as well.”Razaak Eniola
More clients4 of 19 mentioned it
“So we're going to make this a core part of what we do to really build a better experience for our clients with more connection and a lot better things for the business.”Austin Netzley
Revenue growth3 of 19 mentioned it
“And here at Event Profit Engine I've already connected with people that have spent more time in that nexus, this frontier that I'm exploring and who have very thoughtful perspectives on a lot of the important question…”Alan Van Toai
Mental clarity2 of 19 mentioned it
“If you're somebody who knows that you're meant to make a really big impact in the world, but you feel like you're lacking the right kind of team, you're lacking the right kind of structure or guidance, what you'll be…”Jenna Ballard
Confidence2 of 19 mentioned it
“And so just being able to share that with the audience and just like seeing the light bulbs kind of going off for them and seeing now that they're going to be able to take this information and do something with it in…”Sophia Umanski
Team & hiring1 of 19 mentioned it
“If you're somebody who knows that you're meant to make a really big impact in the world, but you feel like you're lacking the right kind of team, you're lacking the right kind of structure or guidance, what you'll be…”Jenna Ballard
Felt supported1 of 19 mentioned it
“If you're somebody who knows that you're meant to make a really big impact in the world, but you feel like you're lacking the right kind of team, you're lacking the right kind of structure or guidance, what you'll be…”Jenna Ballard
More energy1 of 19 mentioned it
“And so it's really important for me to be around other community leaders, other event host, to kind of learn some of the pitfalls, to avoid, to learn some of the best practices, but also just to be in the co creation…”Re Perez

See the full data tables for Event Profit Engine →Read the research write-up →

Stories in this topic

Showing 12 of 19 interviews.

What people were sceptical about first

“Amber Spears notes that while it is a big investment, the savings are likely to be 100x for those just starting. She bases this on her own experience wasting hundreds of thousands of dollars over eight years on the wrong event strategies.”Amber Spears
“We got to have a fantastic breath work session and visiting session that lit up my body, lit up my neurology and really navigated my nervous system in the right way.”Mark Grainger
“And so if you're thinking about doing this, don't hesitate.”Pedro Jerez

Frequently asked

Are business events just a loss leader for marketing?: Chris Van Loan II notes that while many entrepreneurs normalize losing money on events, Alex Moscow has distilled a formula that turns events into profitable six or seven-figure assets rather than just top-of-funnel services. — Chris Van Loan II
What kind of support can I expect at Alex Moscow's events?: Chris describes a high level of hospitality and intentionality, stating there is always a team available to help with any request, whether it is a strategic connection or a basic question. — Chris Van Loan II
Is the networking at Event Profit Engine high quality?: According to Chris, every person in the room is a highly successful entrepreneur, which directly contributed to his 37% year-over-year business growth through the connections made. — Chris Van Loan II
Can I get the same transformation from a Zoom call or digital course?: According to Razaak Eniola, digital platforms cannot replace the human connection of looking someone in the eye and shaking their hand. He emphasizes that the transformation happens 'in the room' rather than on the sidelines or through a screen. — Razaak Eniola
What would you say to a business owner considering this event?: I would say to a business owner, just get in the room. It's not just the information, it's about the connection and it's about the transformation that happens. And that's not something that comes from being on the sidelines or even comes from something on Zoom. — Razaak Eniola
Who are you and what is your business?: Hi, my name is Raque Enyola and I am here with Atlas assistance. — Razaak Eniola

Organisations in this topic

WCE - Alex Moscow & World Class Events · 19