How do I stop losing client testimonials before they get away?

Lisa Sasevich notes that many amazing client stories are often lost because they aren't captured in the moment. She states that when you subscribe to Share One as part of a marketing strategy, those testimonials will never get away from you again.

Can video testimonials help improve sales presentations?

Yes, according to Lisa Sasevich, having another person say the things circulating in a prospect's mind is essential for conversion. She identifies Share One as the most powerful tool for adding this necessary social proof to presentations and websites.

Can you introduce yourself and your area of expertise?

I teach sales conversion. I've been doing it for almost twenty years, and I am a world-renowned expert. My name is Lisa Sasevich.

Is Cleaning Business Growth a good fit for small cleaning companies?

Yes. Laura Aguilar noted that when her business was small, Ginger advised her not to waste money on expensive ads immediately, instead guiding her toward Google Local Services Ads (LSA) until she reached a specific revenue threshold.

Does Cleaning Business Growth help with more than just SEO?

According to Laura, the agency looks at the business as a whole. Beyond SEO and ads, they provided guidance on hiring and sales closing techniques during their Zoom strategy calls.

How does a website redesign impact a cleaning business?

Laura described the website redesign as her 'turning point.' She realized her previous expensive website wasn't converting leads, and the new site significantly improved how her business interacted with Google.

What do real people say about marketing strategy?

18 people recorded interviews about marketing strategy across 13 organisations. revenue or income growth was the most commonly volunteered theme, appearing in 6 interviews. The most common timeframe people described was over a year. Every figure below is a count of what people said in their recorded interview — not a clinical trial or a survey.

First-hand accounts from people who talked about marketing strategy in their recorded interview.

Changes customers chose to talk about

Based on 18 open-ended customer interviews. These are themes people mentioned without being asked to rate every possible outcome. If someone did not mention a change, that does not mean it did not happen.

Revenue growthmentioned in 6 interviews
“I see my growth in my revenue when we close more sales.”Laura Aguilar
More clientsmentioned in 2 interviews
“My name is Lisa Sasevich, and one of the biggest things that I'm constantly having to help people improve in their presentations, on their websites, is having the social proof, having another person say the thing that…”Lisa Sasevich
Confidencementioned in 1 interview
“I feel very confident about how I help people build better knees, but I... don't have a marketing or a operations business type background and so their support has been incredibly valuable.”Laurie Kertz Kelly
Felt supportedmentioned in 1 interview
“I feel very confident about how I help people build better knees, but I... don't have a marketing or a operations business type background and so their support has been incredibly valuable.”Laurie Kertz Kelly
Less painmentioned in 1 interview
“But in speaking with Dave - and by the way, he ran his own private practice as a physical therapist - so it was very helpful for me to be able to speak with him as someone who spoke my language, understood my pain poi…”Jason Hazelett
More energymentioned in 1 interview
“And also the whole team, when Camper sets out to create something the whole team rallies and they're able to do it in, really, record If someone were hesitating to work with Camper, I would say, "Don't." It would be t…”Susan Harrow
Team & hiringmentioned in 1 interview
“And also the whole team, when Camper sets out to create something the whole team rallies and they're able to do it in, really, record If someone were hesitating to work with Camper, I would say, "Don't." It would be t…”Susan Harrow
Mood & stressmentioned in 1 interview
“And I have made a lot of marketing plans in the past and never been able to keep up with them because it's overwhelming and it's not sustainable.”Emily Wishall

See the full data tables for Marketing Strategy →Read the research write-up →

How long it took

Over a year · 1

Stories in this topic

Showing 12 of 18 interviews.

What people were sceptical about first

“Definitely, with no doubt, I will recommend to hire Ginger.”Laura Aguilar
“Angel Acevedo notes that while cheaper options exist, Relentless Digital is 'worth every cent' because they operate in a results-based economy. He describes their service as a professional, top-shelf, white-glove experience that directly led to his company do…”Angel Acevedo
“And what's great about it is that the CPMs and the cost of acquisition keeps going down week over week because we keep optimizing it.”Dan Lievens

Frequently asked

How do I stop losing client testimonials before they get away?: Lisa Sasevich notes that many amazing client stories are often lost because they aren't captured in the moment. She states that when you subscribe to Share One as part of a marketing strategy, those testimonials will never get away from you again. — Lisa Sasevich
Can video testimonials help improve sales presentations?: Yes, according to Lisa Sasevich, having another person say the things circulating in a prospect's mind is essential for conversion. She identifies Share One as the most powerful tool for adding this necessary social proof to presentations and websites. — Lisa Sasevich
Can you introduce yourself and your area of expertise?: I teach sales conversion. I've been doing it for almost twenty years, and I am a world-renowned expert. My name is Lisa Sasevich. — Lisa Sasevich
Is Cleaning Business Growth a good fit for small cleaning companies?: Yes. Laura Aguilar noted that when her business was small, Ginger advised her not to waste money on expensive ads immediately, instead guiding her toward Google Local Services Ads (LSA) until she reached a specific revenue threshold. — Laura Aguilar
Does Cleaning Business Growth help with more than just SEO?: According to Laura, the agency looks at the business as a whole. Beyond SEO and ads, they provided guidance on hiring and sales closing techniques during their Zoom strategy calls. — Laura Aguilar
How does a website redesign impact a cleaning business?: Laura described the website redesign as her 'turning point.' She realized her previous expensive website wasn't converting leads, and the new site significantly improved how her business interacted with Google. — Laura Aguilar