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Is sales coaching worth it?

40 people answered this on the record, across 15 organisations. The change they described most often was revenue or income growth — 18 of 40 raised it unprompted. 17 described more clients, leads or patients. The timeframe described most often was 2 – 6 months. Each figure is a count of what someone said in a recorded interview.

Based on interviews recorded up to 2026-08-18. Updated as new interviews arrive.

What the answers had in common

Counts of interviews where the person described this in their own words.

Outcomes described by people answering: Is sales coaching worth it?
What changedInterviewsShare
Revenue growth18 of 4045%
More clients17 of 4043%
Better systems11 of 4028%
Confidence8 of 4020%
Team & hiring7 of 4018%
Felt supported6 of 4015%
  • So it's helped me tremendously in terms of my sales and making good, authentic sales that are full of integrity. that and he has also helped me in my personal life as well.Calvin Ferguson
  • I'm able to uncover the real drivers of why I'm in a client's household.Calvin Ferguson
  • We've been able to kind of simplify our marketing processes.Denise Ambayec
  • For myself personally, it gave me much more confidence and the ability to really drive forward my ideas and stand up for what I thought was the right course of action.Diane Stouffer

How long it took them

  • 2 – 6 months · 2

The interviews behind this answer

What they doubted first

  • I had a ton of initial hesitations. I learned about Sam when he was having a three-day event up in Boston, his Relentless event. He gave his coaching pitch and I was just like, 'gosh, not another one of these guys. I'm freaking tired of these coaches.'Calvin Ferguson
  • I was kind of worried initially because we don't perform home health services across the board. I was curious how that was going to translate into our community-based services. However, I was able to easily adopt their principles and values into marketing for…Denise Ambayec
  • The number one reason why I was a little hesitant to join the Nutritious Life Certification Program is because I wasn't sure where I was going to get clients from. I knew I could be a good coach and I knew that I could help people, but I was wondering, like,…Gina Verkamp

Follow-up questions they answered

Is Close It Now just another generic sales coaching program?
Calvin Ferguson initially felt 'tired of these coaches' and was hesitant to sign up. However, after hearing Sam Wakefield's transparent message at a live event, he realized the program offered the specific 'delta' needed to change his business trajectory. — Calvin Ferguson
How does Close It Now help with customer communication?
The program teaches better communication skills to uncover the real drivers behind a client's request. Calvin Ferguson noted it helped him find 'deeper issues' and make authentic sales with high integrity. — Calvin Ferguson
Does the coaching cover personal growth or just sales?
Calvin Ferguson describes it as a 'wholesome encompassing coaching package' that addresses how personal issues affect professional performance, providing a 'gentle nudge' in both areas of life. — Calvin Ferguson
Will HomeCareSales work for non-medical community-based services?
Yes. Denise Ambayec initially worried the program wouldn't translate because Libertana provides community-based services rather than traditional home health, but she found the principles easily adaptable and highly valuable. — Denise Ambayec
How does HomeCareSales help with marketing clutter?
Denise Ambayec noted that while she had many 'lofty ideas,' the coaching provided the tools and context to streamline them, focusing her efforts to build the necessary roadblocks to achieve agency goals. — Denise Ambayec
Can sales training help with technical healthcare messaging?
Denise found that the training helped her move from speaking technically to using layman's terms that the general public can better understand, making the agency's value proposition clearer. — Denise Ambayec

Where these people were

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