Is sales coaching worth it?
40 people answered this on the record, across 15 organisations. The change they described most often was revenue or income growth — 18 of 40 raised it unprompted. 17 described more clients, leads or patients. The timeframe described most often was 2 – 6 months. Each figure is a count of what someone said in a recorded interview.
Based on interviews recorded up to 2026-08-18. Updated as new interviews arrive.
What the answers had in common
Counts of interviews where the person described this in their own words.
| What changed | Interviews | Share |
|---|---|---|
| Revenue growth | 18 of 40 | 45% |
| More clients | 17 of 40 | 43% |
| Better systems | 11 of 40 | 28% |
| Confidence | 8 of 40 | 20% |
| Team & hiring | 7 of 40 | 18% |
| Felt supported | 6 of 40 | 15% |
- “So it's helped me tremendously in terms of my sales and making good, authentic sales that are full of integrity. that and he has also helped me in my personal life as well.”Calvin Ferguson
- “I'm able to uncover the real drivers of why I'm in a client's household.”Calvin Ferguson
- “We've been able to kind of simplify our marketing processes.”Denise Ambayec
- “For myself personally, it gave me much more confidence and the ability to really drive forward my ideas and stand up for what I thought was the right course of action.”Diane Stouffer
How long it took them
- 2 – 6 months · 2
The interviews behind this answer
WatchPlumbing Owner Reaches $150K Monthly Revenue Through Structured Sales CoachingCalvin Ferguson, owner of Willway Plumbing and Gas, achieved $150K in monthly revenue after implementing the Close It Now sales training program. Within three months of coaching with Sam Wakefield, Ferguson reported a significant increase in his close rate an…Calvin Ferguson · Close it Now
WatchLibertana Achieves 35% Increase in Contacts and 12% Lead GrowthDenise Ambayec, Marketing Manager at Libertana, credits HomeCareSales with transforming her agency's marketing results. Through streamlined processes and neuroscience-based coaching, Libertana achieved a 35% increase in total contacts and a 12% increase in le…Denise Ambayec · HomeCareSales
WatchMaturing B2B Enterprise Sales and Improving Deal Qualification with Strategic Fractional LeadershipAndy Peddar, CEO of Deazy, recommends Miller Growth for maturing B2B enterprise sales. By implementing the MEDDPIC qualification framework and strategic deal thinking, Deazy transitioned to a leaner, more successful team. Peddar highlights Ben Miller’s role a…Andy Peddar · Miller Growth
WatchMarketing Leader Drives Sales Action and Profitability Through High-Performance Leadership CoachingDiane Stouffer of Press Forward worked with Neal Conlon to transition her team to a high-performing mentality. By implementing Neal’s precision systems, she laser-focused on strategies that drove immediate action with the sales team and increased company prof…Diane Stouffer · Press Forward
WatchTripled Confidence in Next Generation Leadership Planning and Sales TransparencyGerri DeRubeis of Rising Oak Advisory reports that working with Stanislav tripled their confidence in planning and coaching next-generation millennial leadership. The engagement successfully resolved issues regarding sales team transparency and provided cruci…Gerri DeRubeis · Rising Oak Advisory
WatchFrom Burned Out Sales Rep to Certified Health and Wellness CoachGina Verkamp transitioned from a burned-out dental sales representative to a certified health and wellness coach using Nutritious Life Studio. By leveraging the program's flexible, self-paced lessons and business marketing training from Keri Glassman, Verkamp…Gina Verkamp · Nutritious Life
WatchRapid Networking and Strategic Partnerships for Exponential Business Growth and ExposureRafael Gianfrancesco found that Business of Biohacking delivered immediate value through a highly receptive network of industry contacts. By joining, he secured rapid exposure and potential partnerships, describing the environment as essential for those looki…Rafael Gianfrancesco · Business of Biohacking
WatchLicensed Therapist Increases Course Price from $200 to $2,000 with High Ticket FormulaJoanne Williams, a licensed therapist at Next Generation Psychology, used High Ticket Sales Success to transform her business model. By implementing Jennifer's High Ticket Formula, Williams successfully transitioned from selling $100-$200 courses to a $2,000…Joanne Williams · High Ticket Sales Success
WatchRobert Spinelli Achieves 70% Annual Growth and Three Senior Placements with ReMarkable CareerRobert Spinelli of SAMBAZON credits ReMarkable Career with filling three pivotal senior roles that helped drive food service division growth of 36%, 40%, and nearly 70% year-over-year. By leveraging their specialized search process, Spinelli maximized his tim…Robert Spinelli · Remarkable Career
What they doubted first
- “I had a ton of initial hesitations. I learned about Sam when he was having a three-day event up in Boston, his Relentless event. He gave his coaching pitch and I was just like, 'gosh, not another one of these guys. I'm freaking tired of these coaches.'”Calvin Ferguson
- “I was kind of worried initially because we don't perform home health services across the board. I was curious how that was going to translate into our community-based services. However, I was able to easily adopt their principles and values into marketing for…”Denise Ambayec
- “The number one reason why I was a little hesitant to join the Nutritious Life Certification Program is because I wasn't sure where I was going to get clients from. I knew I could be a good coach and I knew that I could help people, but I was wondering, like,…”Gina Verkamp
Follow-up questions they answered
- Is Close It Now just another generic sales coaching program?
- Calvin Ferguson initially felt 'tired of these coaches' and was hesitant to sign up. However, after hearing Sam Wakefield's transparent message at a live event, he realized the program offered the specific 'delta' needed to change his business trajectory. — Calvin Ferguson
- How does Close It Now help with customer communication?
- The program teaches better communication skills to uncover the real drivers behind a client's request. Calvin Ferguson noted it helped him find 'deeper issues' and make authentic sales with high integrity. — Calvin Ferguson
- Does the coaching cover personal growth or just sales?
- Calvin Ferguson describes it as a 'wholesome encompassing coaching package' that addresses how personal issues affect professional performance, providing a 'gentle nudge' in both areas of life. — Calvin Ferguson
- Will HomeCareSales work for non-medical community-based services?
- Yes. Denise Ambayec initially worried the program wouldn't translate because Libertana provides community-based services rather than traditional home health, but she found the principles easily adaptable and highly valuable. — Denise Ambayec
- How does HomeCareSales help with marketing clutter?
- Denise Ambayec noted that while she had many 'lofty ideas,' the coaching provided the tools and context to streamline them, focusing her efforts to build the necessary roadblocks to achieve agency goals. — Denise Ambayec
- Can sales training help with technical healthcare messaging?
- Denise found that the training helped her move from speaking technically to using layman's terms that the general public can better understand, making the agency's value proposition clearer. — Denise Ambayec
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