How do I stop chasing clients and start attracting them?

Kadena Tate found that by following Marisa Murgatroyd's advice to have the courage to say what you really want to say, she stopped chasing. She discovered that being her authentic self allowed her to attract her 'people' naturally rather than pursuing them.

Can I sell a high-ticket program without a complex marketing funnel?

Yes, Kadena Tate sold 9 out of 11 spots in a $25,000 mastermind during a single dinner conversation. She credits the courage gained in the Amplify and Momentum programs for allowing her to pitch the 'High Horse Society' before it even officially existed.

Will people think I am 'uppity' if I use sophisticated business language?

Kadena Tate initially hid her desire for a high-level community because she didn't want to seem 'uppity.' However, she realized that by speaking her truth, she found a community of women who understood the language of capital and business structure.

Will a general marketing agency perform better than a healthcare-specific agency?

Karl Krummenacher found that despite spending mid-five figures monthly with a healthcare-specialist agency for a year, they saw zero customers. Switching to Curt and Nick at Black Box Social Media provided immediate results because they focused on testing and audience response rather than industry-specific assumptions.

How difficult is it to manage the ad campaigns once they are running?

Karl describes the ongoing relationship as 'fire and forget.' Once the initial cadence was established, the system provided dials and levers to ramp lead flow up or down as needed without constant oversight from his end.

Is the investment in Black Box Social Media worth the cost?

Karl stated that he believes Curt and Nick are likely underpaid for the work they do. He noted that they overdeliver on their promises and have earned his trust by providing a high return on investment that his previous agency could not match.

Is hiring a brand strategist worth it?

40 people answered this on the record, across 20 organisations. more clients, leads or patients was the most commonly volunteered theme, appearing in 13 interviews. clearer systems and processes was another volunteered theme, appearing in 8 interviews. The timeframe described most often was over a year. These were open-ended interviews, so an unmentioned change should not be read as a result that did not happen.

Based on interviews recorded up to 2026-07-30. Updated as new interviews arrive.

Changes customers chose to talk about

Based on 40 open-ended customer interviews. These are themes people mentioned without being asked to rate every possible outcome. If someone did not mention a change, that does not mean it did not happen.

Themes volunteered by people answering: Is hiring a brand strategist worth it?
Volunteered theme	Interview mentions
More clients	13
Better systems	8
Felt supported	7
Revenue growth	6
Team & hiring	4
Confidence	4

“We had gone 12 months with a prior agency, not seeing a single customer and hardly any leads at all.”Karl Krummenacher
“So Left Right Labs helped us create our brand strategy, and they did this through a very optimized process.”Tim Organ
“And people are really enjoying listening to people's stories, I'm really excited to use these video testimonials on our website, like, on the front page of our website, in addition to the written testimonials that we…”Isabel Sharkur
“We knew that we needed to work overseas just to make these products at a price that we were gonna be able to make profit on.”Jason Piersialla

How long it took them

2 – 6 months · 1
6 – 12 months · 1
Over a year · 2

The interviews behind this answer

What they doubted first

“Karl stated that he believes Curt and Nick are likely underpaid for the work they do. He noted that they overdeliver on their promises and have earned his trust by providing a high return on investment that his previous agency could not match.”Karl Krummenacher
“When we wanted to actually make physical products, we realized pretty quickly that it was very cost prohibitive to do that domestically in the United States.”Jason Piersialla
“For me was how I was nervous, and I wanted to do everything correct so that I can do well.”Alicia Widmaier

Follow-up questions they answered

How do I stop chasing clients and start attracting them?: Kadena Tate found that by following Marisa Murgatroyd's advice to have the courage to say what you really want to say, she stopped chasing. She discovered that being her authentic self allowed her to attract her 'people' naturally rather than pursuing them. — Kadena Tate
Can I sell a high-ticket program without a complex marketing funnel?: Yes, Kadena Tate sold 9 out of 11 spots in a $25,000 mastermind during a single dinner conversation. She credits the courage gained in the Amplify and Momentum programs for allowing her to pitch the 'High Horse Society' before it even officially existed. — Kadena Tate
Will people think I am 'uppity' if I use sophisticated business language?: Kadena Tate initially hid her desire for a high-level community because she didn't want to seem 'uppity.' However, she realized that by speaking her truth, she found a community of women who understood the language of capital and business structure. — Kadena Tate
Will a general marketing agency perform better than a healthcare-specific agency?: Karl Krummenacher found that despite spending mid-five figures monthly with a healthcare-specialist agency for a year, they saw zero customers. Switching to Curt and Nick at Black Box Social Media provided immediate results because they focused on testing and audience response rather than industry-specific assumptions. — Karl Krummenacher
How difficult is it to manage the ad campaigns once they are running?: Karl describes the ongoing relationship as 'fire and forget.' Once the initial cadence was established, the system provided dials and levers to ramp lead flow up or down as needed without constant oversight from his end. — Karl Krummenacher
Is the investment in Black Box Social Media worth the cost?: Karl stated that he believes Curt and Nick are likely underpaid for the work they do. He noted that they overdeliver on their promises and have earned his trust by providing a high return on investment that his previous agency could not match. — Karl Krummenacher

Is hiring a brand strategist worth it?

Changes customers chose to talk about

How long it took them

The interviews behind this answer

What they doubted first

Follow-up questions they answered

Where these people were

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